It's like me when fall rolls around and pumpkin delights start hitting shelves.
It's a once a year thing, so when the Apple Family make it, there is a huge hoopla over it, because they are the main producers of the stuff.
I never saw it as booze, but what does irk me is, they know they have a limited supply, so they should have either done one per customer, or gave vouchers to the ones who waited in line and had'nt gotten any the day before.