This statement is a clear false equivalence fallacy and being that these two situations are inherently very different, you can't say that applying the same fix to both situations would work. And yes, ISPs have always had jacked up prices in the US, have throttled sites, have tried to extort money out of businesses before.
Here's a long ass list of violations of net neutrality before rules were put into place- showing that ISPs can and WILL try to force consumers to use their services. This so called "Free Market" you think will happen with the removal of government controlled NN will create a market controlled by gate keepers.
Why shouldn't the internet be free? With the last bit of this quote, you say to let the market settle itself out and let the consumer decide how the internet plays out, a clear contradiction of you saying the internet shouldn't be free. The thing is, when ISPs are unregulated and allowed to stomp on smaller business and control what services are favored, you have the opposite of this "free market" and big business will rule. Your claim of big businesses such as Google and Amazon having to take logistical burdens, but mind you- BOTH of them support net neutrality (also Facebook) so your argument there also falls. The idea of Title II protections and NN give the internet a utility classification, as any developed nation should do- it's almost required for all jobs these days. Having ISPs who have admitted to allowing monopolies (Staying out of eachother's cities and areas for building new infrastructure) with only 1 or 2 actual choices is why we need to uphold these protections. Strip them away and these ISPs will start charging more to access certain websites or services, and the highest bidders will win. That's the opposite of a free and open market.
So, to wrap it up- Google, Amazon, and Facebook all support NN, there is no logistical burden and no evidence provided to claim there is. Second, ISPs in America have created monopolies and before NN was put in place, there were lots of shady things done by ISPs that would violate these protections today. Your argument of Google, Amazon and Facebook being monopolies and trampling over smaller businesses is the only thing that could've had credibility- but you also provided no evidence that they have, and there are alternative places to shop, alternative media outlets and atlernative search engines, but they got to where they are by offering higher quality options compared to competitors. ISPs here don't- Comcast is one of the most hated companies in America, prices for internet are screwed up (1TB caps are very popular now, with $10 per 50 gigs over that cap), and they didn't get so big by being popular, no, it costs a lot of money to build networks and infrastructure, they were just the first to do so, and these big ISPs have agreed to stay out of eachother's way. Google, Amazon and Facebook got to where they are by being good services we all love. ISPs got to where they are by being the early bird and then screwing us over. You see start ups on the internet all the time finding success- but you never see new ISPs in America, because of backroom deals and the costs of laying new groundwork for internet. Until there's more choice with quality ISPs that won't act like the rest have- we need Title II and NN to keep the internet open for all. You never see stories of Google, Amazon, or Facebook trampling competition as stated earlier. But ISPs have monopolies, and that's why they tried to shut down Title II, so they could continue to act like monopolies and screw over the American people.