I gotta agree with Wrestling Observer Newsletter's choice for 2014's worst promotional tactic (insulting PPV buyers in order to promote the WWE Network). You NEVER insult your audience. The second you do, you risking losing the customer altogether.
Read it too earlier this year and i think you're right. But it's really not the first time, the WWE did such a move. If you look at the history of the awards, WWF/WWE holds the most awards for worst promotional tactic.