The only way it's going to sell to the masses and not just rich fanboys is if the price is $300-$350. If not, it'll be Playstation Move all over again.
I am expecting $300 for headset+breakout box+playroom vr, sold only through online. then the $400 main sku sold online and at retail. includes headset, breakout box, playroom vr, the deep, PS camera, usb to microsub cable, and 2 move controllers.