thats a 3.5 style plush... what I imagine they do is make all this stuff BEFORE the show comes out.
They had no way of knowing bronies were gonna be a thing, or even last. I mean How many people actually thought it would get like it is, they couldn't just make newer toys and charge 3 times what the old ones were, what if bronies petered out and they couldn't sell these toys to kids, that'd be suicide!
What they seem to be doing is letting other companies make show accurate stuff, at a higher price, and keep to their normal stuff for kids, cheap and lower quality as the kids aren't gonna keep it like an adult will.
People don't know how companies work, how they make things and how they plan things.