Heh. As much as I'd like to express how baffling it is that bronies are mewling so much about the fandom's fate, I do realize that this falls outside the scope of this thread.
That's right, G4 is a deviation from Hasbro's main marketing strategy for the MLP franchise as a whole -- and you know what? There's quite a bit of potential in what they're doing here in G4 if they just study the phenomena close enough -- even if it means getting their hands dirty by looking at what might subjectively be termed the more disgusting aspects of the fanbase.
I've been active in a bunch of MLP communities and even when I wasn't, I did quite a bit of lurking. Quite a few bronies appear to be total misfits who might feel more at home in a psychiatric ward. I've even heard of a few who were legit drug addicts. Heh. I'm thinking that Hasbro could take a page from animé. I've never been much of an animé fan myself but I've heard stories of how addicting the stuff is. Something any good show will do is manipulate the viewer's attention and get them to experience specific feelings at specific periods. When masterfully done, shows can leave the viewer in a state of ecstasy. Admittedly, I have no education whatsoever in film or in drama so feel free to take that with a grain of salt.
But what comes after the roller coaster of feelings? Thirst. Remember when you were a kid at a theme park and you wanted to go for that ride again just to repeat the experience? That's exactly what I'm alluding to here. Some of these individuals will want a repeat of the experience so badly that they will spend many hours and dollars on the franchise and merchandise either to get their next fix or to remember how it all felt.
The point of all this? Perhaps Hasbro could sell euphoria to adults who are desperately looking for even a glimmer in their otherwise pitch black lives. In this instance, the toys would serve as reminders of the emotional roller coaster the viewers experienced in the show, movies, comics, etc. If Hasbro doesn't net them, they can rest assured that some other franchise will. Perhaps more notorious for doing this than animé would be Disney.
Such an endeavor is obviously not without its risks. After all, the kind of people this strategy targets are the same kind of people who would go to back alleys at night to purchase potentially dangerous substances from armed, shady and dangerous dealers -- all just for their next fix. Any fandom made up of even a small minority of such far gone individuals could sour any fandom -- now just imagine if there were more of the worst of us. It would be hell -- a quagmire of anger, sorrow, bitterness, resentment... Such people are really good at feeding off of each others and it's quite a sight to behold. They will worship or damn the content of the franchise for succeeding or failing to give them their fix and that isn't surprising given that withdrawal is quite a nasty bitch. The real cesspool, however, is in general topics. What do these people have outside of the show? A never-ending sea of darkness without any horizons, that's what. It's an environment where individuals who are yet to be corrupted either see the writing on the wall and leave or they will eventually be assilimated. Assimilation can be quick or it can be slow depending on the individual.
Is this really the kind of people Hasbro wants in their stores? Would it tarnish their brand? Perhaps they could make certain toys available only online to keep the forsaken adults separated from the children -- as they better do. Could this move hurt Hasbro's reputation? Perhaps they could branch out and create a separate company that sells content and toys to this adult audience. No, such a show wouldn't need to be rated R. That's silly. PG would suffice or PG-13 if they're feeling lucky.
LOL You know, I would certainly consider the latter. There are astronomical sums of money to be made from exploiting the thirst of those who suffer most. It's an extremely competitive market, though.