I hate when companies do this, certainly not buying one. "Hey, we're gonna make an awesome product! What's that? We're going to limit it to torture our consumers and drive up the number buying it? Good idea!"
I can buy a higher quality Derpy plushie online, Hasbro is really showing their greed here. Rather than selling it to the masses, they're just gonna make it hard to come by so everyone who can buy it will.