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Hello everypony! Firstly I would like to apologize for my not so good english. Secondly... I am planning to make some kind of MLP FiM adventure and fighting RPG game, but I faced with some copyright and trademark problems that may happen during this project. I am not sure what could cause problems, so here are my questions: If I create a game with “MLP FiM content” (means I would like to use characters, names and graphics style from MLP FiM) and some part of the game would be commercial (special items, characters, services, etc...) then would Hasbro shut this project down? (I guess yes.) Same question but I would NOT use any “MLP FiM content”, except the graphics style (so the story, the characters’ appearance, the characters’ name, the world and the place names, etc... would be different, but your character is still a pony and the game still contains buildings, trees, sceneries, etc... which is not the same but looks familiar to MLP FiM). I would not copy anything directly from the show but I would like to create something similar. Same, but everything would be different, even the graphics style (retro pixel graphics style, but the game is still about ponies and some part of the game is still commercial). (In this case there should be no problems, I guess.) I create the same game that I mentioned in the first point, but it would be totally free. (In this case Hasbro has the rights to shut down the project but they won’t because of the fandom, I guess) Thanks for your answers!
If you guys didn't know, EQD recently posted something rather interesting about the word, "Brony" being used as infringement claims. What's interesting is that this is the first time Hasbro (The intellectual property rights holder) has authorized Zazzle to remove the pony related product due to the infringement of using tags such as "Brony" or "My Little Pony." Just to clarify, Zazzle is an online retailer that allows users to upload images and create their own merchandise, and a few bronies sell pony merchandise through its products. Here's the notice as posted by EQD: While it's expected for Zazzle to take-down character names, interestingly enough, Zazzle will takedown any merchandise with notable sayings? Seriously Hasbro? Last time I checked, 20% Cooler isn't a trademark catchphrase. Is this something that's going to be a growing trend? Or will this just be temporary? Personally I think it may have to do with the new marketing team back at Hasbro headquarters, and doing this sort of thing is like biting the hand that feeds you or playing with fire. It can get ugly. While it might be too soon to jump the ship, I certainly hope that this isn't a prelude to something much worse in the future. What do you guys think?