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If you guys didn't know, EQD recently posted something rather interesting about the word, "Brony" being used as infringement claims. What's interesting is that this is the first time Hasbro (The intellectual property rights holder) has authorized Zazzle to remove the pony related product due to the infringement of using tags such as "Brony" or "My Little Pony." Just to clarify, Zazzle is an online retailer that allows users to upload images and create their own merchandise, and a few bronies sell pony merchandise through its products. Here's the notice as posted by EQD: While it's expected for Zazzle to take-down character names, interestingly enough, Zazzle will takedown any merchandise with notable sayings? Seriously Hasbro? Last time I checked, 20% Cooler isn't a trademark catchphrase. Is this something that's going to be a growing trend? Or will this just be temporary? Personally I think it may have to do with the new marketing team back at Hasbro headquarters, and doing this sort of thing is like biting the hand that feeds you or playing with fire. It can get ugly. While it might be too soon to jump the ship, I certainly hope that this isn't a prelude to something much worse in the future. What do you guys think?