My Little Pony for 2025 and Beyond

[Otaku-sempai 395]

Equestria Daily has an article on the future of MLP:

Hasbro Confirms "Retro Vibes" For MLP Through 2025, and "Total Brand Evolution" In 2026 by overcast 

 

 

Quote

 

In a new magazine article, Hasbro appears to have confirmed that there will be an all-encompassing revamp of the My Little Pony brand in 2026.

Hasbro has divulged few details about what will come after G5. For now, though, their licensing team is focused on nostalgia; the MLP brand has recently been buoyed by the success of G4 licensing in the mainland China market.

The magazine article, "Retro Vibes Boost Pony", appeared on September 15 in the trade publication Licensing Source Book. Much of the article is basically a list of MLP brand partnerships from the last 2 years, but Hasbro has also taken the opportunity to spell out their current and future strategy for MLP.

Hasbro's Marianne James is quoted saying that MLP's focus on nostalgia will continue "into 2025" and will include more Basic Fun pony figurines.

Our focus for licensing into 2025 is celebrating MY LITTLE PONY across the generations with some fantastic partners, collabs and products, including retro figures from Basic Fun!, along with an array of licensed items across categories.

In 2023, G1 and G4 were already being featured more as part of the 40th anniversary theming, and they have continued to become more prominent within the brand. My Little Pony: Make Your Mark has now fully released in mainland China, but of the Chinese licensing partners mentioned in the 2nd-last paragraph of the article, Reesee, Costa and Kayou focus solely on G4, and only Miniso and Xtep have done anything with G5.

In Hasbro CEO Chris Cocks's remarks to investors in July 2024, Kayou's G4 trading cards were specifically mentioned as a driver of good financial results for Hasbro's consumer products licensing, and were framed as part of MLP's "resurgence" in China.

As for what to expect after 2025, Marianne James states that in "2026 and beyond", there will be a "total brand evolution" encompassing multiple aspects of the MLP brand. She also says that this revamp will be "insight-led". Based on how marketers use the term "brand insights", this likely means that the revamp's direction is to be determined by Hasbro's understanding of the target audience. Ideally, this data would allow Hasbro to create something with wide appeal.

We will continue to drive retro demand and the pop culture trend by leaning into fashion, home and health and beauty brand partnerships, like what we've done with Bums and Roses and Catrice Cosmetics. These loud and proud celebrations of MY LITTLE PONY’s glorious 40+ year heritage will springboard us into 2026 and beyond, with the launch of our insight-led total brand evolution across content, branding, products, and marketing. Watch this space!

 

 

 

 

 

[Misty Shadow 7,724]

Honestly unenthused by how this is our only confirmation of what in the hay is going on with MLP right now.  Burned out on nostalgia milking, I want to see new stuff from MLP. 

[Otaku-sempai 395]

Should I have posted this in the Beyond Equestria forum?

[FirePuppy 720]

"Across the generations" -- Hopefully, this will include the still unreleased Friendship is Forever clip shows, since it can't be just Generation 1.

[ZiggWheelsManning 9,308]

We can only hope the Friendship clip shows can fit in with those plans.  

[FirePuppy 720]

4 minutes ago, ZiggWheelsManning said:

We can only hope the Friendship clip shows can fit in with those plans.  

That's what I said.

[Rafa Stary 2,702]

Oh yeah, first the Multiverse new show rumor, and now Nostalgia bait, awesome, Nostalgia and Multiverse, the two things used as a excuse for the laziness and lack of creativity seen in most of the entertainment media nowadays, this is exactly what I want, thank you Hasbro for killing my hype for the franchise even more 

They're simply going through the secure path in the current troubled times, so I can't really blame them, taking easy.

[Casey Pones 65]

This feels like something a politician would say when asked a direct question.

What does this mean? Are the G5 characters continuing on in a new show? Is G5 only going to be in comics? What will be cannon? Are they going to end the continuance and make an entirely new show? Is there going to be some kind of pony multiverse? Is there going to be some kind of rip in space and time that will allow G4 and 5 to merge?

Cartoons were so much simpler when I was a kid. Cosgrove Hall's Wind in the Willows and Around the World with Willy Fog never left me so confused and uncertain across multiple mediums.

On 2024-09-18 at 7:03 AM, Rafa Stary said:

They're simply going through the secure path in the current troubled times, so I can't really blame them, taking easy.

Well I can, it's high time the media started making an effort again and treating this more as an art then a business. If times are troubled, you rise above it.

Edited September 22 by Casey Pones

[jppwatch 4]

that would be kind of great