I was at RainFurrest 2011 with a fellow fur friend from work. All around the con, we saw a huge focus on what we both generalized as "just My Little Pony." A fair few of the local furs I hang out with were also into it. My friend and I both tried to avoid it, thinking it was just another one of the weird aspects of the fandom that we tend to accumulate. On a whim, though, I got curious and wondered exactly what the rage was all about. So I hop on youtube and found myself an HD source of full episodes, started at ep 1. Next thing I knew, it was 4am and I was through about twelve episodes, not feeling any desire to stop.
Confound these ponies, they invade my brain.