Oh, you asked for it. Full-blown story time, right here, sit down and listen up.
Alright, here goes:
I hadn't known My Little Pony was such a big deal on the internet until about late January this year. I can't remember what it was I was looking up, probably something to do with anime (that was what I was all hyped up about from May 2011 to the end of January this year...and actually, I still like it, I just haven't watched it nearly as much since getting into MLP.)
Anyways, anime=animation, and YouTube, with its clever cookies watching our every move, put two and two together, and a link to what I think was Rainbow Dash going "AAAAW YEAH!" appeared in the Recommendations bar. I don't remember exactly, but, from foggy memory and basic knowledge, it was probably a kyrospawn video. And I'm not even sure if it was Rainbow Dash going "AAAAW YEAH!", but I think it was, IT WAS A CLIP OF SOME PONY SAYING SOMETHING OKAY.
So I click it, it's 3-4 seconds, nothing too impressive, but what is surprising...is the number of related videos that spring up in the Recommendations bar. They were all clearly My Little Pony, they were all clearly from the same show, and I'm just like "...WHY are there so many goddamn videos related to My Little Pony?" I go from one video to the next, on a YouTube clicking spree (you know what I mean--where you're just watching whatever with no particular video in mind). 'Twilight Sparkle - HELP, YOU NEED HELP!', 'Applejack - Well, okay then'.
At first I thought it was just little girls, moms or ladies who played with My Little Pony when they were younger who uploaded and watched these videos. I scanned the comments quickly. Pretty enthusiastic for just girls and ladies. I thought, "This might actually have a fandom to it." (It was in late 2010 that I discovered fandoms and fanfiction and became a true member of the Internet.)
I come across a video entitled 'Rainbow Dash: SHUT UP' and that's when I go, "Okay, obviously people who know this show is meant for little girls are watching it and making parodies of it."
Meant for little girls... Heh-heh...
I pull up a tab and search Google with the phrase 'why is my little pony so popular all of a sudden'. And what's one of the the first words I see?
Brony.
Didn't take me five seconds to figure out what two words that term combined. Needless to say, I was kind of surprised. "My Little Pony? Really? Those clips I'm watching? Come from a show that's considered ENTERTAINING? What?! ...Well, I've seen stranger."
So I soon come across this video:
And...and it's the funniest thing I'd seen in a while. I was seriously cracking up.
It was over the next few days that I started actually seeing My Little Pony: Friendship is Magic-related images and macros coming up in unrelated Google Images searches, and as avatars for forum members. So, on a Friday, when two of my friends came to my house for Xbox gaming and a sleepover, I showed that censor bleeps video and its part 2 sequel to them on the older friend's laptop. It's stupidly funny to us all. I tell them that apparently it's a current internet craze. and that there are guys like us and older who watch the show called 'bronies'.
The older friend gets on his laptop and starts looking for an answer to this madness. As he is doing so, he starts noticing all these pony avatars in the random forums he is perusing: "Oh my God, Robby, there's another one!" I lean over, "What, seriously?" It's funny, but we don't think too much of it. The sleepover lasts well into 4:00 AM before we decide to hit the hay. They leave the next morning, and the weekend is pretty uneventful.
And then, the following school week. One morning, I wake up really early, take a shower, and decide to sit down and watch TV before eating breakfast. As I scroll through the channels, I see it.
My Little Pony: Friendship is Magic. Right there, only on the Hub.
I remember that day, coming home on 10/10/10. Wasn't anything special; in fact, I remember having to go sit down and do homework instantly. I didn't even know that's when the Hub broadcasted. All I knew, was that it was a channel meant for little kids.
I think...I think, after what hype I had seen over the show, I actually wanted to see it for myself. Just so I could know. The episode starts, the characters are quirky, funny, and not overbearing, all is well. Then suddenly the opening sequence starts up:
"My Little Pony, My Little Pony, Ah-ah-ah-ah..."
And I barely had time to think "Oh God what am I about to-" before I was snagged by the clutches of awesome. Maybe awesome isn't the right word, but, well, you remember that feeling? That feeling you got when you realized "I am here, watching My Little Pony, and somehow I am doing it on purpose, and it's not that bad"? Yeah, that feeling.
So, as far as what episode it was?
Lesson Zero. I will NEVER forget sitting there, in the dark, 5:30 AM, rest of the family is sleeping, and I am just sitting on an electronic recliner chair in a pair of shorts and T-shirt, staring as I watch this purple cartoon unicorn named Twilight Sparkle FLIP THE FUCK OUT. I was a little startled but grinning like a madman when it was over.
And I said, "Oh, God...I'm a brony."
And from that point on, you know how the story goes. Watched all the episodes on YouTube, looked at meme and macro over and over, committed the character names to memory, et cetera et cetera.
So, to make a long story short, Lesson Zero is what got me hooked, though to be honest I'm sure I would've wound up watching it regardless of what episode.
MOAR. PONIES.