Just about every Saturday, the traffic where I live is *just insane* because a few people are fans of a sports game called football.
On a game day, somewhere around 50,000 people come into town to watch this game being played.
If you aren't going to the game, it's probably best to just stay home.
That's "shoved down my throat" all the time, I'm forced to see their fandom every day and have to plan my schedule around it. My workplace has special "wear your jersey to work day" and similar events.
So I can't put too much stock into people complaining that MLP stuff is forced on them wherever they go, other people's fanaticism is forced on me all the time and I'm ok with it.