I'm a male fan of the show, and I know they won't be making this upcoming equestrian girl series for the male fan ( I would be deluded to think so X D). It is specifically targeting from as much as I can tell from Equestria Daily, Derpy Hooves News, and rumors around the internet to the older female fan, I guess teenagers.
Now I know, all you girls, probably love the show the same way I do the awesome art and especially the dialoge. Heck, I'm a guy and my all time favorite episodes are "SisterHooves Social" and "Look Before You Sleep" which even my sisters find too girly. Why? Well, it goes back to why I love the show in the first place the cute, witty dialoge and ponies doing cute things. So granted this new IP (intellectual property) is geared towards the older female fans, I just have one request from you all. If you are ever given the chance from Hasbro to voice your opinion on how the show should progress please suggest they keep the "boyfriend stuff" on the downlow. Crushes are fine, I even wanted a dating episode on MLP:FIM, but if there is just to way to much of it then I won't like it as much.