For The Transit Fans: Vehicle Profile: Dominos DXP

Entry posted by Stalliongrad March 3, 2016

3,375 views

A brilliant PR move and a result of input from Dominos Employees, Customers and Automotive Designers, the DXP is the Ultimate Pizza Delivery Vehicle.

Dominos DXP Front Grille

Manufacturer Quick Facts:

Founded: 2007

Main Office: Phoenix, Arizona

Industry: Specialty Vehicles, Drones, 3-D Printed Vehicles

Notable Product: Dominos DXP, Rally Fighter

Dominos DXP

Model Quick Facts:

Vehicle Length: 143.3 Inches

Vehicle Width: 62.9 Inches

Vehicle Height: 61.1 Inches

Engine Options: Daewoo S-Tec

Transmission Options: Jatco CVT Transmission

Assembly: Changwon, South Korea

Phoenix, Arizona

Dominos DXP's

Overview: The Dominos DXP began as a concept by Dominos 5 years ago. A contest to build the pizza delivery vehicle of the future was announced and like with military and transportation bids Dominos began accepting ideas and concepts for the DXP. Consultants at Roush, best known for their modifications of Ford vehicles took the winning design and made it possible to become reality. The DXP starts its life as a standard Chevrolet Spark and is converted to a DXP by Local Motors a small specialty vehicle manufacturer in Phoenix, Arizona. Dominos, being the first pizza restaurant to offer pizza delivery was passionate in funding its design.

A Dominos Delivery Driver retriving Pizzas from the DXP's onboard warming oven

The DXP only has one seat with the rest of its interior being gutted to make room for the pizza oven and special compartments for dipping sauce, napkins and 2 liter soda bottles. The DXP can hold 80 pizzas and store them in its warming oven which can keep the pizza at 140 degrees (F) to stay hot. The DXP co-exists with Dominos new pizza app which allows you to text for a pizza or use an Apple Watch.

Dominos Stores with a DXP allow customers to track their order with the Apple Watch

Currently 94 DXPs have been delivered to Dominos stores with the highest demands. Dominos is currently holding a vote to give a DXP to a local Dominos store. Franchise owners can also purchase one for their store.

The DXP stores pizza in both the regular warming bags until the pizzas in the warming oven are delivered. The passenger seat is removed and holds the sauces, napkins and drinks. The Oven is accessed by a special door which Dominos has patent rights to.

Dominos DXP rear hatch. Note the Pizza oven and warming bags.

The DXP also has special puddle lights which display a Dominos logo on the ground to show any puddles or obstetrical on the ground. Sometimes delivery drivers would trip and drop the pizza or step in a puddle and water would splash on it. These lights were created to solve this problem.

The DXP also solves the stereotype that pizzas are delivered in beat up old cars driven by teenagers.