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Gender stereotyping as a marketing thing

At the supermarket today there were themed chocolate eggs, one Transformers and one MLP. Now, the association of those two franchises to boys and girls is vast, traditional and thus kind of common knowledge. But for some odd reason the supermarket added classifications on the price tags, labeling the Transformers ones as for "boys" and the MLP ones as for "girls". UPDATE: And sometimes where were bigger eggs next to those, also showing ponies IIRC, and those were labeled "trollies" for some
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