Those newborn dolls are pretty creepy. My daughter had the Spike one, which I think is the least scary of the bunch...
For a legit toy review, the Rainbow Kingdom playset is the worst. Seriously, if you look at it the wrong way, parts of it will fall off. Do not buy this for anyone, unless you hate them.
http://www.amazon.com/My-Little-Pony-Friendship-Rainbow/dp/B00IM2TVX0?
Creepiest looking one we own, I would say the Funko Fluttershy cupcake. Just weird, but she wanted it b/c it's still Fluttershy, just w/ a cupcake head. In a covered cake plate. Makes sense.
I'll try to post a pic...