Hasbro Creates Hasbro Entertainment, Hasbro Set to Develop MLP Project

[Misty Shadow 7,085]

Oh yeah, this is the news we needed after the one-two punch of Make Your Mark not being renewed combined with the report of Hasbro's continued declining revenue...

https://variety.com/2023/biz/news/hasbro-entertainment-eone-olivier-dumont-zev-foreman-gabriel-marano-1235698163/

They may not be planning another MLP movie like some are hoping or a follow-up series to MYM like I'm hoping, but it's great to be endowed with optimism by Hasbro-related news for a change. 

Edited September 21, 2023 by Misty Shadow

[Megas 27,067]

Now I'm just confused given their previous gutting of their entertainment division

At the very least I hope this means more MLP movies and some TF movies that follow more the lines of the recent ROTB movie

[Twilight Sparkle ✨ 8,520]

Interesting news. I was wondering WTF Hasbro was planning to do to manage their content production after selling off eOne. They just hired back key people from it? What in Tartarus did this even accomplish?

I'm still disappointed in them getting rid of Boulder Media. They really showed us what was possible with a vertically integrated operation where the people who worked on the movie were part of the same company that made the toys and those who answered for the MLP brand. Atomic Cartoons stepped up their game fantastically with Make Your Mark but I was hoping we might get something like the quality of MLP:ANG again eventually, or that Boulder might have been allowed to make an MLP series.

This is still good news though insofar that it means Hasbro's post-Goldner leadership hasn't completely given up on content production as something the company should care more than a passing thought about.

@Misty Shadow Where did you see it stated that "Hasbro Entertainment" is developing a new MLP project? This quip from the article sounds like it could be referring to MYM or TYT:

Quote

Hasbro is currently developing and producing over two dozen projects based on major IP like “Dungeons & Dragons,” “Transformers,” “GI JOE,” “NERF,” “Play-Doh,” “Magic: The Gathering,” “Peppa Pig,” and “My Little Pony.”

 

[Misty Shadow 7,085]

On 2023-08-17 at 10:26 AM, Twilight Sparkle ✨ said:

Interesting news. I was wondering WTF Hasbro was planning to do to manage their content production after selling off eOne. They just hired back key people from it? What in Tartarus did this even accomplish?

I'm still disappointed in them getting rid of Boulder Media. They really showed us what was possible with a vertically integrated operation where the people who worked on the movie were part of the same company that made the toys and those who answered for the MLP brand. Atomic Cartoons stepped up their game fantastically with Make Your Mark but I was hoping we might get something like the quality of MLP:ANG again eventually, or that Boulder might have been allowed to make an MLP series.

This is still good news though insofar that it means Hasbro's post-Goldner leadership hasn't completely given up on content production as something the company should care more than a passing thought about.

@Misty Shadow Where did you see it stated that "Hasbro Entertainment" is developing a new MLP project? This quip from the article sounds like it could be referring to MYM or TYT:

 

I know that the excerpt from the article could be talking about either/or. Thus why I said "MLP project", since it could be referring to anything My Little Pony-related. 

EDIT: Finally saw what you meant, amended the topic title. 

Edited September 21, 2023 by Misty Shadow

[ZiggWheelsManning 7,371]

Yet another different studio with MLP.  I can't wait.  

[Misty Shadow 7,085]

12 hours ago, Megas said:

Now I'm just confused given their previous gutting of their entertainment division

I'm not. It's always been Hasbro's dream to have their own big-name studio. They begrudgingly sold Boulder Media and, to an extent, begrudgingly sold eOne to help pay off their debt. Them selling those subsidiaries wasn't their way of giving up on their dream, it was them giving up on trying to achieve their goal with studios they purchased. They're now moving on to trying to accomplish that goal with a division they've created, it's as simple as that. 

[Props Valroa 26,046]

I look forward to see what comes of this. Hopefully something good.

[Misty Shadow 7,085]

Equestria Daily has an article about this now too. 

https://www.equestriadaily.com/2023/08/hasbro-entertainment-replacing-eone-for.html

"Hasbro's president of toy licensing and entertainment specifically mentions My Little Pony as part of their storytelling catalogue, included with Peppa Pig and Transformers."

Definitely glad to read this. 

[Twitchy-Tremor 281]

All the stuff I’ve bin hearing about it kinda confused me but this looks much easier to understand I think. So their going to continue mlp g5..right?