I suppose for some people. It's mainly the plot and sometimes character development that are more of people's concerns nowadays unlike back in season one. I get what you mean completely.

I consider the morals to be a really important asset.

In my opinion it's what makes the show so great.

Totally. I don't know why they are so overlooked. That is the purpose of the show; to express morals of friendship and it's importance, not whose best pony or to please people.

That's why I liked the show anyways, it's messages are warm and very helpful. Gave me some good tips on how to improve my friendships.
 

They're even using an ex-villain to get morals across, something you don't often see for the intended demographic.

I highly doubt that anyone overlooks the morals.  For a lot of people, though, it is the plot and character development that makes the morals and messages convincing-- and perhaps more importantly, makes the show itself interesting. Plenty of children's shows express similar, if not the same, morals and messages.

If I just wanted moral messages, I'd go read Kant, Bentham, or the Buddha. (Even then I'd still have to pay attention about how they develop their moral ideas.)  What a show like MLP:FiM does, however, is develop morals in a very concrete and accessible way through storytelling.  If something about the plot (and to admittedly a lesser extent, character development) renders the moral a non sequitor or calls into question its universality, it makes the moral meaningless in the context of the show and thus reduces its chances of being taken seriously.

I highly doubt that anyone overlooks the morals.  For a lot of people, though, it is the plot and character development that makes the morals and messages convincing-- and perhaps more importantly, makes the show itself interesting. Plenty of children's shows express similar, if not the same, morals and messages.

 

If I just wanted moral messages, I'd go read Kant, Bentham, or the Buddha. (Even then I'd still have to pay attention about how they develop their moral ideas.)  What a show like MLP:FiM does, however, is develop morals in a very concrete and accessible way through storytelling.  If something about the plot (and to admittedly a lesser extent, character development) renders the moral a non sequitor or calls into question its universality, it makes the moral meaningless in the context of the show and thus reduces its chances of being taken seriously.

I get it. A good story makes a moral more appealing, a bad story makes a moral less appealing while no storytelling makes a moral plain. And for the most part the stories are good enough to deliver a moral which I didn't realize yet.

While the storytelling is good, It's not the best storytelling I've seen in a cartoon because I've seen better more interesting storytelling in several other cartoons such as anime, Gravity Falls, and Regular show. So storytelling is not one of my favorite parts of this show but the storytelling is mostly good enough to deliver the morals which are one of my favorite parts of this show. So I don't watch FiM for the greatest stories ever, just good enough ones to carry out a moral.