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Dark Qiviut

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  1. Dark Qiviut
    Warning: This review contains massive spoilers for the movie. If you don't desire to be spoiled, click the back button.
     
    ———
     
    My Little Pony: Equestria Girls is the semi-blockbuster for the My Little Pony: Friendship Is Magic franchise. The fourth generation has garnered hype and popularity since its inception on October 10, 2012, with the help of the target audience (families), market audience (families and families of little girls), and periphery demographic (everyone else — the teenager-and-up bronies, for example). However, unlike Friendship Is Magic, Equestria Girls's market audience is adolescent girls — ages ten to fourteen. With the premise revealed and controversy surrounding the spinoff, how does the movie itself hold up?
     
    To answer several questions and thoughts before I write the official commentary:
    If you watched the , you'll notice one segment where Twilight has trouble flying, a retcon from the ending from Magical Mystery Cure. The clip from that commercial came from this movie.
    Flash Sentry, who was featured not that much and didn't have much dialogue, was a love interest. In passing, Rarity said Flash Sentry and Sunset were a couple, but were broken up. Twilight gained a crush on him, and the two mutually respect each other.
    Derpy is featured at least twice in the movie, once deep in the credits dancing to the tune and the second during Equestria Girls (the song). In the latter, she appears walking in the lower-right-hand corner.
    There was a common question about why Twilight not stealing the crown back before retreating as fast as she could to the portal. Spike queried to Twilight about telling Twilight why she didn't ask Principal Celestia where it was, but that was the closest it came to this idea. Twilight didn't bother searching for it at any point in the movie.
    In the back of Sunset Shimmer's toy packaging, she's references as a former student for Celestia. She was Celestia's former student.
    Twilight Sparkle, while in her human form, didn't attended classes (at least on screen).
    At no point is the word "human" even uttered.
    If you wish to see the plot summary, head to its wiki page here.

    Now to my standard review.
     
    My Little Pony: Equestria Girls markets to female teenagers via the content within, but DHX and Meghan McCarthy are responsible for animate and write the movie. On one hand, there is plenty of material to attract the parents and periphery demographic with the wit and humor. On the other, there is so much, from the little details to the characterization to the overall concept, that is extremely patronizing to the periphery demographic to the point of segregating them from the rest of the audience. It has the potential and shows it occasionally, but on the whole, it's one gigantic clunker.
     
    First, there are strengths:
    The animation of the ponies is extremely fluid. To repeat, one element from the series that is often overlooked is the quality and improvement of the animal animation. Instead of using Flash as a cost-cutting measure, DHX uses it as a crucial tool to develop the animation and make it as useful as handdrawing them, akin to a full-length Disney animated picture. The same can be said for Spike as both a dragon and dog. The way bot designs move gathers no noticeable hitches or glitches.
    In the alternate world, the environmental graphics are solid. It's school, but it feels like a lively school, with bright colors, land, shadows, and many other nuances. In front of Canterlot High is a horse statue that contains numerous details to make it look polished and beautiful. You can see, pause, and observe the details in that statue.
    There are no complaints for the excellent voice work. Whenever they talked, the dialogue, reactions, and exclamations didn't sound fake or poorly acted. When Twilight was anxious, she appeared anxious. When Spike was concerned or snarky, he was exactly that. The tones were believable. Sunset Shimmer was a bully, and her aggressive voice (as a human, pony, and bitchy demon) fit her personality.
    Like the episodes themselves, one crucial point in the series is both the background musical score and song score.Once more, William Anderson performed well. Each time his score came into play, the mood resonates and correlates. When the situation was calm, the score captured that feeling of calm. When Twilight was anxious or panicking, Anderson's tunes captured that panic. During the lone fight scene, the score revved up to represent adrenaline and urge, and it matched the scene well.
     
    And if you are a Star Wars geek like I am, take a listen to the score once Twilight opens Principal Celestia's door open with her head. You'll notice a tiny bit of a Star Wars-esque tune before it switches into something more fitting to Celestia.
    Daniel Ingram is responsible for the song score, and what he did really harnessed the feeling of youth. The songs are teen pop, which tends to be upbeat, young, and urban in its music. According to Ingram, this is something very foreign to him, which he did quite well in three songs:
     
    A Strange New World: This is the most unique of the songs in terms of tone. In the other songs, you can really notice the similarities in the drums, symbols, and rhythm. In this one, however, the mood is much more different, which means a change of pace in the music. It's lower and doesn't have as much adrenaline compared to the others.
     
    Equestria Girls: The second the song begins to plays, there's a tribute to Queen's We Will Rock You. It's by far the catchiest song in the entire movie, and Ingram's upbeat, high-paced score (akin to a song played at a baseball game during a road team's mound conference) revs up tremendous adrenaline, starting small and then climatically ending on a continuously high note.
     
    The instrumental theme for the characters' transformation. If you're going to give this moment any impact, it's important to put in a great score for it. Ingram did exactly that, combining the teen pop genre with the feeling of magic and majesty in the instruments.

    [*]The characterization of the humans is rather decent. Twilight's misadventures as a human really fits her, for she transformed from a pony so suddenly. As for the other humans, their dialogue fits their personalities and roles (Principal Celestia, Applejack, Rainbow Dash, etc.).
    [*]But there's one human who stole the show in some capacity: Pinkie Pie. If you love Pinkie Pie, you'll love her glorious performance. For almost the entire movie, she was extremely in character and random, but didn't behave like a mindless clone from Too Many Pinkie Pies. Whatever she was going to say, you had no idea when or where. But whenever she did, it fit her so well. She wasn't random for the sake of it nor was she random during very crucial, dire moments. If she was serious, she was. When she was surprised, she was surprised. When she wanted to surprise someone with her hilarious antics, you had no idea how, whether it's her "hunch," breaking the fourth wall, or hanging upside-sown with a megaphone in her hand. She was fantastic here and gave her character so much justice.
    [*]A little detail, but Principal Celestia shone early in the movie. Her sassy, snarky expression once Twilight entered her office was funny, and she showed both patience and impatience. In that small clip, she displayed a bigger sense of character than her pony counterpart: her strength of wisdom, but a psychological flaw of greater importance and not wanting to waste time taking needless conversations.
    [*]When Spike is well-written, he is a tremendous character, and he was excellent here. The design choice of him being Twilight's dog is still stupid because it relegated him to a pet instead of Twilight's surrogate brother, but he was the level-headed figure of the duo. He was intelligent, witty, and the wiser of the two. He sometimes said something that was hilarious and not as smart as he hoped, but he knew Twilight very well and guided her whenever she got stuck, lost, or anxious. DHX, this is how Spike SHOULD be written: not a comedic butt of jokes, but a character who's worth his screentime and attention to the audience. Suffice it to say, it's his best role since The Crystal Empire.
    [*]Twilight Sparkle was adorkable, but not the same Twilight compared to season three. All of the character growth from the pilot to Magical Mystery Cure was retained: nervous, mature, capable of quickly regaining her composure. Her leadership, which isn't highlighted as much as it should, played a role in many parts of the movie, from making her human companions of her friends friends again to being the one who helped clean up the mess in the hall to leading the chase in the end.


    That said, there are many issues, some small, some quite big.
    One big issue in many of season three's episodes is the pace, either because it's too fast or too slow. This issue is evident here on many occasions.
     
    a. Twilight was transformed into a human and had to adapt in order to retrieve her Element of Harmony. In what is a seventy-minute movie, Twilight had to adapt to being a human in only three days. Transformation from one species to another is not as easy to adapt as you logically think. Think about a baby walking. When a baby tries to walk the first time, he or she will stumble and fall down. Eventually, the baby will walk, but it won't happen right away. It takes plenty of time to adjust, and this example applies to Twilight. She's smart, but isn't going to go from acting like a four-legged mammal to a human who's capable of wiggling her fingers and walking on her two feet in a couple of days. Getting used to having different anatomy takes plenty of time to adapt, and it's too quick.
     
    b. A common issue in the series: explaining a villain's backstory with as little detail as possible. Sunset Shimmer is the main villain in the entire movie, and Celestia didn't explain her history as thoroughly as she should. If given one or two more minutes to explain her past more, then Shimmer's transformation from a confident student to a dishonest, egotistical bully might've made more sense. Instead, Celestia's explanation was rushed and only opened up more questions regarding her past. Sunset's flimsy excuse following her defeat didn't close the door on these questions, but rather left them just as open, if not more.
     
    c. Twilight's crush, Flash Sentry (a.k.a., Brad), is boring and flat. As a character, he has very little personality. Sure, he's supposed to be kind and gentlemanly, but when he spoke, there was so little to demonstrate something from him that stands out and make him thoroughly three-dimensional. Any physical, psychological, and emotional flaws that make the characters thrive are absent, and he had so few roles to make him verbally stand out. Basically, he was a tertiary character.
     
    d. The mutual respect for both Flash Sentry and Twilight resorts to three common clichés: Flash helping Twilight to her feet; Flash and Twilight bumping into each other, having a "crush-y" moment, and Flash being Sunset's ex-boyfriend.
     
    The latter cliché is such a major copout for two reasons: It creates unnecessary conflict (which never got brought up following the revelation), and it's written as a cheap excuse to hook Twilight and Flash up. If you want to write genuinely good quality cruses and romance, don't fall for these stupid traps that intellectually insult your audience.
     
    Furthermore, the family-friendly romantic feelings were implausibly developed. At one point, they met. The next, Twilight developed a crush. The third, Flash and Twilight developed mutual respect for each other. There was so much going on, no time for them to mutually communicate was given.
     
    e. The plot, from the beginning to the end, crammed way too much information for it to flow plausibly. This is a seventy-minute movie that featured several plot points, and it's up to McCarthy and the rest of DHX to have everything flow smoothly and plausibly: Twilight learning how to be a human, regain the crown, team up with her Human Five counterparts, defeat Sunset Shimmer, develop a crush on Flash Sentry along the way, and return home all in three days. What was given the ample opportunity to develop everything well was cut for the required time given for the movie. When you're forced to cut corners to cram so much detail, you run the risk of really diminishing the quality of the story. That's exactly the case here, with the plot going, "too much information, too little time." If anything, this movie should've been longer.
    While the animation of the ponies and other animals is fluent, the humans are very subpar. With the exception of the twirling during Equestria Girls, the humans don't appear fluid at all. For one, the squash and stretch (an important principle in animation) are missing most of the time. When they walk and run, it doesn't have that organic motor of their legs. When the characters walk, run, pose, or throw, it's as if I turned on a machine. Instead of using Flash as a crucial tool to produce high-quality animation, it comes across as a crutch to cut corners.
     
    While a nitpick, Snails carried that wheelbarrow full of bricks as if it was empty. One brick alone is extremely heavy, and he's pushing at least a dozen. That's about two hundred pounds of bricks. For a team that takes its physics very seriously, DHX slipped up here.
    The cause of the division of the Human Five is out of character. While teens are extremely naïve, the Human Five are extremely intelligent, and they were all friends when they went to High School as freshmen. When Sunset Shimmer sabotaged their friendship with questionable messages, in-character beings of themselves would've gone to the supposed messengers and ask if they genuinely sent them. If they weren't friends to begin with, then that's not a problem, but it's very problematic and didn't make sense.
    While the callback to the pilot with Fluttershy being shy to Twilight is fine as a concept, it doesn't make sense as she communicated with Sunset Shimmer. Following the confrontation, Fluttershy wouldn't have been as shy to talk with Twilight, who helped her and saved her from getting any more verbal abuse. If Fluttershy was quiet and meek while communicating with Sunset Shimmer, then the correlation wouldn't have been a problem.
    The periphery demographic is segregated from both the market and target audiences, relying on constant current pop culture and brony references to retain attention. While it's fine to reference the brony fandom in the form of Vinyl Scratch (with and without her shades), Trixie, Photo Finish, and Derpy, it's important to balance everything out with well-written plotlines, intelligent dialogue, and thorough characterization; this movie forced itself to divide the demographics.
    I called this out way too many times, particularly in my editorial.
     
    The human character designs are extremely formulaic, both male and female (with very few exceptions [i.e., Snips, Snails, Celestia, Granny Smith]).
     
    What makes the ponies stand out is how individual they all look even from either a basic silhouette. The pony base design is so strong, a mane and tail are all needed to create a character in a basic shape. With the humans, however, the hair immediately recognizes who the characters are, but that isn't enough, especially if going by a basic template (and to replicate well-recognized characters). Here, you need to really make the clothing varied to make the characters individual, and altering clothing like the skirts or boots just a little bit isn't enough. You need extreme variations in the height, anatomy, clothing, and so on to make them recognizable in a basic outline. For the Mane Six, besides Rainbow Dash's athletic pants, they're so similar; you can swap the completed designs from one to another, and they'll still fit.
     
    I repeated this in my editorial, so I'll copy and paste it:
      While Equestria Girls is both well-sung and well-composed, the other songs' lyrics are extremely repetitive. A Strange New World used the same message over and over again, while This Is Our Big Night (both the original and reprise) continued the same lyrics and tune. The latter is short, but it could've used much more variety to make the lyrics much more interesting. The creative genius that we normally see in the lyrics and song score is lost in its repetition and lack of necessity.
     
    The song played during the credits, A Friend for Life, albeit interesting and brings back the implied message My Little Pony: Equestria Girls sends, is very forgettable. It doesn't have catchy lyrics nor the bouncy rhythm that makes Equestria Girls intriguing to listen and see.
    Although the Human Six are in character, with the exception of Pinkie Pie, Spike, and Rarity (to an extent), the dialogue comes across as stilted. What makes great, three-dimensional characterization isn't merely having them be in character, but also not being able to predict somewhat what they're going to say. Whenever Rainbow Dash, Fluttershy, Twilight, and Applejack spoke, I honestly expected what they were saying. It doesn't have to be an exact match, as long as the message correlates. Pinkie's characterization was great because you didn't expect what she was saying, but you can here with almost everyone else.
     
    It isn't only the Human Six, either. Sunset Shimmer, Snips, Snails, Vice Principal Luna, and Flash Sentry have the same issue, too. As they each spoke, I could predict what they were about to say.
     
    Rainbow Dash, despite being in character, had the worst dialogue. Her lines are not only way too stilted, but also too simple and limited in her vocabulary. Review the movie and see how much she says the word, "awesome."
     
    There's a big difference between in character and a combination of in character and three-dimensional. Most of the characterizations leaned on the former rather than the ladder.
    For a character who was supposed to replicate wisdom and intelligence, Vice Principal Luna showed none in her brief appearances, especially while interrogating Twilight in her office. Instead, we got someone who couldn't recognize a blatant cutout. The picture of Twilight causing the mess in the gym isn't a photoshop. It's an image with Twilight cut out and glued on the front to make it look like she caused the mess. Any vice principal with an ounce of intelligence would immediately recognize the ploy. Paper has texture, and you can feel the image being cut out immediately. The real Vice Principal Luna would notice this immediately, find Sunset Shimmer, and interrogate her rather than rely on a semi-Deus Ex Machina to get Twilight out of trouble.
     
    Simply put, Vice Principal Luna is an atrociously, out-of-character idiot.
    The story's extremely predictable, playing it way too safe. While Friendship Is Magic mostly developed the characters conservatively, the writers aren't afraid to throw a curveball to make the plot interesting and accessible, sending a message to families (of little girls/teens) that good quality, fresh entertainment is available out there. But instead of throwing a great curveball that makes the audience whistle by how nasty it broke, Uncle Charlie lazily hung in the middle of the strike zone. This movie doesn't play fresh one iota. Instead, it sticks to the common clichés in high school with nothing genuinely interesting or faithful to the main series to keep things interesting. It's the typical "newcomer-arrives-at-High-School-meets-new-friends-gains-her-bully's-ex-as-a-crush-kicks-bully's-ass-and-the-story-ends-happily" plot, only with My Little Pony: Friendship Is Magic slapped on the front to make it appear related. It's extremely formulaic; I felt like I honestly saw or read the same plot in another book or show.
    Snips and Sails are extremely unrecognizable as characters. Sure, their faces, bodies, and voices exist, but there's a difference in seeing them visually and seeing, hearing, and identifying them. Snips and Snails spoke, but they're not them.
     
    In Equestria, Snips and Snails are innocent-minded characters. While they tend to say and do stupid things, they're not evil. In the alternate world, they're evil! They're villains, and that's NOT them! They're a dumber version of Diamond Diara and Silver Spoon, but as males instead of females. "Alternate Universe" is no excuse for disrespecting the original characterization and making them different characters with "Snips" and "Snails" slapped on the obverse.
    Sunset Shimmer is a TERRIBLE character. There was so much criticism for King Sombra for being flat and boring, with nearly nothing to make him a full-fledged, developed character. However, Sombra still has plenty of potential to become such a dastardly villain that Discord would squirm.
     
    Sunset Shimmer is just bland and uninteresting. As a personality, she is the typical, high-school-clichéd, one-dimensional bitch. What could've been a highly manipulative, calculative, cocky, greedy, proud villain is relegated into a cardboard with the typical bully, with bright colors and a black jacket dressing her. Swap the shared "personality" Diamond Tiara and Silver Spoon had from One Bad Apple into Sunset Shimmer, and you have the same character with only a different character design and voice to separate them.
     
    Also, if she was interested in obtaining magical genius while studying under Celestia's tutelage, then why would she decide to venture into Canterlot High, a place where magic is much more obscure and difficult to conjure, in the first place? Instead, wouldn't she venture to another area to study harder, like a restricted section in the school library or another school where she feels she can study to her very best? Celestia describes Shimmer as hardworking to a huge fault, greedy, and thirsty to be the best sage. Greed and pride can describe Shimmer fantastically, but it wasn't used properly for her because the concept of the alternate world shuts down magic, and she behaved dimwittedly. Instead of shutting down her perceived intelligence to make Twilight and the rest of the characters better, use her intelligence to make both Twilight and Sunset equal rivals, and use Twilight's intelligence to problem-solve.
     
    Then there's her excuse why she became cruel and dishonest:
     Her reason for becoming so evil is flimsy and shallow, making her a flatter, dumber character, and inorganically shoehorning the Magic of Friendship in the canon. Her cruelty needs to have much more basis than this. If she's going to be evil, don't throw in a rushed two-liner. Give her evil a basis to make her evil solid, logical, and empathetic. In the ending, Sunset is at her most vulnerable. Show us why we should feel sympathy for her. That throwaway line doesn't give her character justice. Instead, bullshit is delivered, stomping on any integrity her concept once had.
    The ending makes no sense.
     
    a. Like the rest of the plot, the climax was way too quick. There was so much to deliver, explain, show, and tell, but the whole battle was crammed into five minutes.
     
    b. A second Deus Ex Machina bloomed. Flash showing up to get Twilight out of trouble was the first. The second came here when Twilight and her human friends harnessed the power of the Elements of Harmony. While the Elements of Harmony were definitely going to impact the movie somehow, Twilight was able to activate its power without the tools necessary to activate the Magic of Friendship. If the physical tools were unnecessary, then why did Discord steal them in Return of Harmony, and why did Twilight have to safeguard them from Keep Calm and Flutter On to Magical Mystery Cure? The DEM handwaves the purpose of having the tangible objects to begin with (using that "intangible tangibles" cliché) and creates a big plothole that the universe didn't need having.
     
    c. As funny as Twilight was in the dance, her going to the Fall Formal at the end is completely out of character of her. She's running on time, and she barely entered through the portal before the clock ran out. What if she went into the Formal and didn't make it on time? She would really regret doing it. It would've been best for the plot if Twilight went on to say, "no," say goodbye to her friends, and leave for home.
     
    d. The fact that Twilight went back to her world this quickly is just plain stupid! This event is a very big change for her to adapt. High School and the Fall Formal are completely foreign environments, and it's up for her to adapt as well as she plausibly can. Furthermore, it's up to her to survive. But to be there from the beginning of the movie to returning to her own world makes no sense.
     
    1. It shows right from the get-go that this movie's primary purpose is to sell toys. The plot is second-nature, and it shows how much how DHX has to try to cram such a dumb concept into the plot in order for the alternate dimension to make sense professionally and canonically.
     
    2. It's such a huge mea culpa and exemplifies why converting Twilight from an alicorn back to a unicorn is such a stupid idea. It tells the audience that DHX spits on the concept and wants to do whatever it can to "rectify" an idea that's so unfaithful to Friendship Is Magic's roots. But this plot point is so cheap and admits to the audience that the movie shouldn't have been made, period. DHX and Meghan McCarthy are implying, "This movie conceptually sucks, and we'll do whatever it takes to get out of it." It's as if McCarthy ran into Writer's Block and sifted through The Generic Book of Generic Clichés just to escape. It have It takes whatever "soul" — or lack thereof — Equestria Girls already "had" and destroys it.
     
    If DHX wanted to disguise the blatant toy promotion more convincingly, have Twilight not be able to return during the movie. As in, the only way to get back to Equestria is to wait for the next thirty moons or have Twilight adapt in High School, better expand the Magic of Friendship to Sunset Shimmer, battle through rough times in High School, become triumphant, and graduate. But this canonical method is cheap and lame: It tells the audience that DHX and Hasbro don't desire to explain and expand this world further.
    Finally, this movie as a whole has absolutely no soul. Just because there are patches of great work doesn't mean the passion is exactly there. It's very possible to churn high-quality work just for the sake of it. The movie's concept is extremely typical, but McCarthy and the rest of the crew didn't do something to make it stand out and make it not only differentiate from the rest of the typical High School plotlines, but also faithful to the roots of Friendship Is Magic. The concept is old to the core, but McCarthy could've still done something to make My Little Pony: Equestria Girls refreshing and not fall into the samey plotlines that have killed many movies (both blockbuster features and home videos). But Equestria Girls didn't dare to take chances and slapped in many brony references to capture the periphery demographic's attention. Too much was crammed in simultaneously, forcing the movie to hold its breath until the credits rolled. Like a furious and impatient conductor rolling through his or her notes, Equestria Girls speeds through one page after another and cuts corners to fit everything into one package. It's completely different to Magical Mystery Cure, where the path wasn't linear. Here, it was very linear with no thoroughly great characterization, poorly done character development, and the overall impression that DHX and Hasbro didn't care for the overall quality and performance of the movie at all. Executive meddling is no excuse for giving My Little Pony: Equestria Girls a Dementor's Kiss.

    My Little Pony: Equestria Girls is a spinoff with the ability to expand the universe into more uncharted, interesting territories. Despite a concept that doesn't stay faithful to the core of the main series, the Next Big Thing for Friendship Is Magic provided ample opportunity for Hasbro and DHX to take it and make something fresh and good out of it. There are patches of high-quality characterization (primarily in Pinkie Pie and Spike), music, character backstories, and overall potential. Instead, the story is safe; the humans' animation is inorganic; the lyrics are often repetitive or forgettable; and the overall script quality is sacrificed for time. In what could have been a great way to sidestep executive meddling and send a message to families, adolescent girls, and the overall periphery demographic that the High School concept can show a breath of fresh air, the clichés deliver the opposite, disappointing message and further prove that the concept just doesn't work. Although the potential is there, what is executed instead is mostly a convoluted, lazy, soulless mess. Overall, My Little Pony: Equestria Girls is a terrible movie.
  2. Dark Qiviut
    My Little Pony: Equestria Girls has been the center of controversy over the last few months off and on, starting in February and boiling over with the trailer and again with the prototype dolls. If you've followed it, I don't think I need to remind you of the drama, so I won't write it again.
     
    For a while, I actually kept myself rather mum about it. If you wanted me to give my viewpoint for Equestria Girls, I probably would've said nothing, because I didn't have much out there except the pretty bad character design.
     
    Then this character concept poster was leaked…

    …and I came close to flipping the damn table because of how FUCKING SEXIST the designs were!
     
    *sigh*
     
    Okay, Now to back up.
     
    After researching and reviewing everything Equestria Girls has demonstrated to me, I have to declare that what's been shown to me over the past several months have not only been underwhelming, but also demonstrated that Hasbro and DHX — not one or the other; both are equally at fault — apparently aren't communicating to me, as a consumer, that I should pay twenty dollars to watch it at this point.
     
    What both have done wrong are the following:
    The plot summary is hideously shallow and doesn't sound sensible or plausible.
     
    Once you have the mumbo-jumbo down, the summary is basically this: "A crown was stolen from the Crystal Empire. Twilight goes through a portal to become human. She's forced to study and experience in High School with an alternate dimension version of her friends while the fate of two worlds hang in the balance." The plot summary is way too simple, cliché with no effort to really twist it up, and predictable. Fantasy doesn't excuse implausibility, and a target audience is no excuse to discriminate the periphery demographics.
    As a concept, it does NOT fit the scope of what My Little Pony: Friendship Is Magic IS.
     
    There is a reason why any kind of TV medium has a show bible: It provides the structure and purpose of what the medium is about. It's a reference guide for people to refer whenever they need. Here's the Wikipedia page of what a writing bible is.
     
    One of the rebuttals I've seen when it comes to Equestria Girls is during season one of Friendship Is Magic, there were several episodes that dealt with "girly" things: a sleepover, dressing to impressing, and the gala. But there's a HUGE difference between the two.
     
    1. For the episodes like Look Before You Sleep, Suited for Success, Green Isn't Your Color, The Best Night Ever, and Hearts and Hooves Day, these are individual episodes that are within a central concept and really twisted things up to make it not the cliché it sounds. My Little Pony: Friendship Is Magic is about exploring and growing the magic of friendship in methods that don't conform to the typical "girly" fashion. (In Friendship Is Magic, instead of the setting being in a study hall, its central setting is a small town with some exceptions.)
     
    2. Equestria Girls is much more different, for the movie's central setting is in a high school. Friendship Is Magic is about straying away from the typical, cliché central setting that's plagued family-friendly entertainment for the past several decades. FIM wasn't intended to be like this, and it's completely disrespectful to what Friendship Is Magic's core is all about. I'll be explaining (and reitering) more about the core throughout this editorial.
     
    Just because it's a spinoff doesn't mean you stray the roots of the generation this far off, especially in a conceptual point where, throughout the series, we've seen Twilight struggle with several societal moments: saving Ponyville, keeping herself composed, and genuinely fitting in Ponyville in Winter Wrap-Up.
    The leaking of the extremely bad character design concepts shows no quality control.
     
    Regardless whether the character designs are prototypes or not, they should not have been leaked this early in the trailer development for this spinoff movie. Hasbro is a billion-dollar toy/media company (although Hasbro still claims to be toy first and "screw-media" second), and they have the money and ability to instruct those who are working on Equestria Girls (DHX, the marketing department, and other Hasbro employees) to keep the concept art secure and private. They have the resources to keep it all confidential, and the fact that so many concept art styles were released so early prior to the trailer is inexcusable.
     
    The concepts for the horrid character design shouldn't have been conceived in the first place. Right from the beginning, Equestria Girls' character design had undergone several extreme changes in the anatomy, clothing, hair, and details.
     
    Furthermore, the design atop of this blog is disgustingly sexist because it implies a message to their target audience — adolescent girls between the ages ten and fourteen — that the only way to be good and happy with yourself is to showcase an exaggeratedly thin body (particularly the artificial, model-like hourglass torso), skinny bird arms, and ugly tattoo imprinted on the cheek. With the exception of the cutie mark, everything that's so wrong in "kid-friendly" entertainment today exhibits in that picture. It's using a dangerous form of sex appeal to sell to young adult/"tween" girls: That concept base above isn't "just" skinny. It's scarily skinny.
     
    If Hasbro wanted to genuinely show off the concept art, then it'd be featured under the "Concept Art" menu in the DVD. There is no excuse for Hasbro or DHX to be so lackadaisical in its security.
    The official character designs are factually poor.
     
    You can erase the details and color and you still can't recognize them on first glance. The colors and little details in the clothing show who each character is, but what makes the design strong is when the details are erased and making the character designs a black silhouette.
     
    Look at the ponies:

     
    You can recognize them immediately by the shape of the hair and tail. The fact that you can insert distinguishable hair and tail on a simple base design shows how strong it is.
     
    With the Equestria Girls, they're much harder to identify because without the hair, the designs blend a bit too much. Crop off the head and hair and analyze them that way. Unless you can really study the anatomy, it's nearly impossible to tell the difference. Poor identity from a simplistic perspective is a great method to producing objectively bad character design.
     
    As for the girls' clothing, erase the colors and details, leaving only blocks of solid white or black. Layer the shirts, skirts, and boots on top of each other in three separate columns. They're almost exactly alike, and when you really want to demonstrate good character design, subtle changes are what you can't do.
     
    The perception that Flash can't handle complicated, varying anatomy is untrue today. Five to seven years ago, Macromedia Flash was much more primitive and couldn't handle animation as smoothly as it does today. But with Flash run by Adobe and receiving several huge upgrades over the past couple of years, it's since become an important application that can literally program animation akin to hand-drawn ones from Disney.
     
    And if you want to know how important graphic design is, read my excerpt of this post (particularly my response to the sexist concept art atop this editorial): The trailer dumps so much information for this movie.
     
    In sixty-eight seconds, we're told basically what the plot of the movie is from beginning to nearly the end. A trailer's responsible for promoting the movie the best they can. When you have that much information shown, Hasbro and DHX are telling everyone that they have no confidence in it. Good trailers wouldn't spill that much information every half-second and would keep important plot-centric spoilers away from the public eye. If they have faith in the overall quality of the movie, then they would've shown it in the trailer by keeping it simple and not spoil key plot points.
    With each update and leak, Equestria Girls screams that this movie is merely commercial-driven with complete disregard for the roots of the product.
     
    One indication why Friendship Is Magic is so good is how it's not so explicitly toy-driven. These characters are developed to make us as an audience focus on the characters instead. For the most part (Cadance, Shining Armor, the Friendship Express, and the Twilicorn being exceptions), the toys didn't become the characters. The characters became the toys. Friendship Is Magic, from the concept to the episodes, show genuine heart and effort from all parties, particularly DHX, who had to do whatever they could to get the stupidity known as the Twilicorn to blend in the canon (only to fail badly).
     
    Hasbro, however, remains stuck in their mindset that to promote new products, they shove sudden, contradictory concepts into the canon with hopes of getting people suckered enough to buy them, a practice with mixed results, and Equestria Girls is an even more blatant example than the Twilicorn. Unlike FIM, I've yet to see one bit of that heart in EQG. The fully-fledged sexist character concepts are an indication to this, as those designs shouldn't have existed, either as dolls (which you'll see below) or drawings. You couldn't offend a periphery demographic, even many people from the target audience, enough by displaying such demeaning ideas that merely harm our youth. The plot summary gives a lot away and demonstrates nothing to make it feel like Friendship Is Magic. Hasbro is inorganically shoving the inane concept into the canon to make it sell, and that's not you create great characters or great plots.
     
    That lack of heart is demonstrated even more in the prototype dolls, seen here:
     
     
      
     
    Those prototype dolls SUCK, and when offensive concepts like this is released to the public, you're asking for them to be judged, unsolicited or not! "Wait and see for the final product" is a stupid excuse and says you have no clue about genuine, objective quality or understanding of the design process, from the creative brief to the final execution. These prototypes do nothing except enforce two things:
     
    1. That EQG is merely a promotion for a new toyline in an extremely thin, lazy disguise, only to have the MLP:FIM logo slapped on the front to make it "appear" to be related to the main product. It doesn't matter whether the characters will be in character or whether the beginning of the movie will be set in the FIM universe. The FEEL of MLP:FIM and its roots must match in the alternate dimension and be appropriate with the spinoff inside the animation and products. FIM's roots are about not enforcing the clichés that plague the little-girl/family-friendly entertainment industry. The pilot itself criticized this cliché by relocating Twilight into a town. Currently, EQG is conceptually enforcing the typical girly cliché that goes against what FIM stands for.
     
    2. The sexist stereotype that adolescent girls need to be borderline anorexic and extremely girly to look good, well-mannered, and beautiful. A major problem in the toy industry is how girly characters are "princess-ified" or dangerously sexualized to sell toys and dolls. Monster High — EQG's competitor — blatantly uses that sex appeal and artificial beauty to sell to adolescents, but EQG's prototype dolls use a dangrous form of sex appeal to separate themselves from the competition. Recently, Disney redesigned Merida with an evident hourglass body, finer hair, exposed shoulders, and makeup, sparking fierce criticism from people of all ages, including Faust and former Brave director Brendan Chapman. These prototypes use these sexist figures to sell to young adults, and that's intellectually offensive! It sells out for the target demographic by making the prototypes all lazily uniform, artificially pretty, and so anorexic.
     
    The fact that these designs exist at any point should elicit anger, and just because it's a prototype doesn't mean it doesn't deserve justified scrutiny. Prototypes or otherwise, the anti-feminist, sexist figure these dolls share reinforces a scary culture that merely hurts our youth and instills this awful stereotype. The anger throughout these branches in the fandom (including 4chan and Faust herself) is loud and justifiable.
    At this point, Equestria Girls has shown to be blatantly anti-feminist, straying so far away from the roots and framework of Friendship Is Magic.
     
    How is Equestria Girls anti-feminist?
     
    1. It sticks Twilight Sparkle and "copies" of the Mane Six in a high school setting, a common cliché in family-friendly entertainment, with no honest-to-God effort to connect it to Friendship Is Magic. I already explained why EQG's central setting contradicts FIM's mission statement several times already.
     
    2. The production of the movie has sucked from the ground up on all parties. Reiterating what I wrote previously, each concept art that was leaked to the public occurred so early and so quickly for several months, indicating poor security on Hasbro's behalf and sending messages to people that this movie has no quality control. This movie underwent several serious changes since the beginning, particularly the bad character design (including that sexist bullshit atop), when both Hasbro and DHX should've communicated better and agreed to a design concept during the sketching and researching stages of the movie. Once again, the prototype dolls reinforce and promote the scary, sexist culture that Western society still instills into girls from ages two and up.
     
    3. This is a completely new franchise designed to attract adolescent girls, but Hasbro slaps the MLP:FIM logo on the front in order to attract those who've followed the main generation since its inception in 2010. Writing the characters in character and attaching Equestria in the beginning of Equestria Girls aren't enough. Like what I wrote before, the feel of FIM, from the concept to its setting, must match the main series. The atmosphere and mission statement from Friendship Is Magic must coexist with Equestria Girls. Just because it says it's MLP:FIM-related doesn't mean it is related. The info-dump of the trailer, plot summary, horrid production, and poor development of this movie proves how EQG is FIM's antithesis so far, and that's a really bad thing.
     
    Friendship Is Magic, on the other hand, is pro-feminist: It doesn't stick to the norms of "kid-friendly" TV that plagues current-generation entertainment.
     
    1. Its central setting isn't a school and is a town. Part of what makes this animation so successful quality-wise is how its main purpose is to provide plots to characters without having to stick to the stereotypical ideals of girl-centric TV. But when they did, Friendship Is Magic spun them in the other direction the minute you see a preview, editorial, or review. For example, Twilight being relocated from her school to Ponyville in the pilot is an underlying criticism of this stereotypical setting. There were other great concepts that were supposed to break away more like Princess Celestia being Queen Celestia, but Hasbro rejected that one because of the perception that little girls won't buy a fictional, benevolent, off-white, queen pony unless the word "princess" is plastered on the package.
     
    2. The characters are individual, independent, and break away from the tropes in common family-friendly fiction. Sleepless in Ponyville, for example, jabbed at the "common-trope" element when Rainbow Dash cut off Scootaloo's overly sappy campfire story before she could finish it. Each character shares an occupation or activity that both mares and stallions can perform successfully if given the scripted assignment to.
     
    3. As a whole, it sends a message to families that kids, especially young girls, can enjoy quality entertainment without resorting to girly stereotypes; and the writing succeeds in proving this to both the target audience and periphery demographic. G1's MLP Tales, G3, and G3.5 resorted to girly stereotypes that ransacked founder Bonnie Zacherle's vision of creating a franchise accessible to people of all ages and alienated plenty of the original G1's audience. I wrote this in my essay detailing FIM following the roots of the franchise, and it bears repeating: If FIM didn't air and push the concept to its fullest potential, the franchise might've died.
     
    Faust herself, who laid the foundation for FIM before she resigned from being fully invested in the production halfway into season two, is a feminist; and she's very blunt about it in her character design, interviews, and mission statement for quality family-friendly entertainment. Shows she helped work on — Foster's Home for Imaginary Friends and The Powerpuff Girls — are known to deviate away from the norms of traditional family-friendly TV and criticize both anti-feminist and sexist values of female characters. In TPPG, Sara Bellum, Sedusa, and Femme Fetale have exaggerated hourglass bodies to criticize the "perfect doll" culture that so many companies and commercials exploit in Western society to sell.
     
    And the girls don't buy the toys alone nor always see the TV shows or movies without parent consent. The prototype dolls, like the movie, target young adults, but their parents buy them. The movie tries to get the kids excited, but the parents and/or guardians hold the income and determine whether it's appropriate for their kids to see EQG or not.

    Over the past several months, Equestria Girls's production underwent such a hellish tailspin. Several concepts spilled all over the brony fandom, especially sexist character designs that shouldn't have even been thought of. The plot summary is generic, and the My Little Pony: Friendship Is Magic logo is lazily hanging on the front of the production and toys to make it "try" to relate to the main series when it's exhibiting the exact opposite. The fact that it's related to MLP:FIM without any effort to objectively try atmospherically and organically is intellectually insulting to myself and the periphery demographic in general. Each time I see an update, Equestria Girls is screaming, "Hi! We don't have quality control! We suck worse than Kurt Angle! But that doesn't matter because we know you want to buy our toys! If you buy me, thank you for giving me your money. To those who dismiss me, you can kiss my plot!"
     
    To those who dismiss the development hell Equestria Girls has gone through, a message to you: When you use the target audience (here being adolescent girls) as an excuse for the product, you're calling the product "weak." Products that are factually good in quality don't discriminate periphery demographics regardless of target audience. And the target audience is no excuse for delivering poor quality products and hooks for them on the professional level.
     
    My Little Pony: Friendship Is Magic shows genuine heart and respect for their main audience (families, especially families with young girls), and as a result, demographics unite under this show. "My Little Pony": Equestria Girls spits in the face of the periphery demographic, visually scolds its target audience, treats viewership altogether as if the people who see the product are stupid, and disrespects the roots of Friendship Is Magic.
  3. Dark Qiviut
    As much as I like to say I enjoyed it, I can't. The previous eight episodes have all been good to amazing, but this one is the first (and hopefully only) clunker of season 3.
     
    First, some things I do like:
    Rainbow Dash's character. Dash has shown a bit more of her sympathetic side lately, but here is where we saw her cockiness, eagerness, and going in way over her head. Her blurting out her own novel idea as well as Applejack's was hilarious and gave me the most laughs throughout the episode. From the way she's behaving, she's grown into liking action novels more and more. (Bronies, she gave you her idea. Write it!) But I also laughed hard at the fact that Rainbow Dash had to keep her promise and demolish the tower. Mission failed! >)
    Twilight's concentration. Over the past several years (in the canon), she's shown a huge desire to learn, grow, and be invested in doing her very best in her assignments. If there's one thing she can get into, it's get into a zone of deep concentration. It fits extremely well into her character, and I can really relate to her in this scenario.
    Rarity's compassion for Spike. She knows Spike's mud pie is absolutely disgusting, but she is good friends with him, and their friendship has grown considerably since the series premiere (especially Secret of My Excess, my second-most favorite Spike-centered episode behind Dragon Quest). She spat it out, but only when Spike turned away; she doesn't want to hurt his feelings, and he can get pretty reactive. It's obvious she cares for him as a very dear friend.
    The Mane 6's "Master Plan" to break Spike's "code" failing miserably. They were desperate to break Spike's code and decided to have Applejack get attacked by a timberwolf puppet. But they forgot big time about Spike's advanced intelligence; he's naïve, but he's not someone who gets easily fooled, and that trick almost bit them each on the flank. And it nearly bit them back harder when he rejected the timberwolf breath late in the episode. Sometimes, it's better not to cry, "Wolf!"
    The timberwolves. They're extremely detailed, but very well-done. Given the nature of the Everfree forest, there are many scary, dangerous creatures to watch out. The timberwolves looked scary, dangerous, and powerful. And I'm not sure if Spike's flame wouldn't have worked, given the spell-casting substances the wolves had.

    Now the two things I didn't like, starting with the smallest:

    Pinkie Pie's erratic character before the last commercial. She's bubbly, excited, happy, slapsticky, and random. But given the nature of the scenario before the commercial, it didn't fit her one bit.
     
    Her antics prior to it fit her really well. Too Many Pinkie Pies explored her sensitivity, care for her friends, and commitment. Wonderbolts Academy had her behave obsessively, but Pinkie Pie and Rainbow Dash have shown throughout the series that they have an extremely close relationship. Each of the Mane Six are very great friends, but some are closer than others. Pinkie Pie is extremely close with Rainbow Dash, and as Wonderbolts Academy is tiring and strenuous, she doesn't want that bond to separate.
     
    But in here, it didn't fit. She would've taken the whole scenario a bit more seriously; if it were slapsticky, it would've been more toned down, as she's a character with tremendous depth and understanding of serious circumstances. She was too hyperactive and happy in this case.
    Spike himself. He has been in the spotlight so much more this season, and he's had several small but very important roles: getting the Crystal Heart back to its rightful spot (only to be rescued by Cadance), finding the book about the Mirror Pond, and keeping the team composed in Magic Duel. Prior to season three, for the little spotlight he's had, he's had great character development, particularly in three season two episodes: Lesson Zero, Secret of My Excess, and Dragon Quest. Season two was, honestly, the best season he's had, and season three continued to develop him even more. It wasn't the Mane Six (with Spike bouncing behind them). It was the Mane Six (with Spike crouching in front and getting a nice little hug from his friends).
     
    He didn't feel right at all in this episode. His eagerness wasn't the problem at all. He's a kid dragon, and kids tend to be extremely eager; boredom sucks. But it resulted in him being not only being continually clumsy, but also CARELESS. Spike is many things, but carelessness and continual clumsiness aren't either. Spike can be bored, eager, or excited however he wants, but he has known Twilight and the others for quite some time already. He's shown to have a somewhat advanced intelligence due to his talking, cunning, and line of thinking. Seeing him become so destructive (and not even be aware of how bad his clumsiness was at times) doesn't fit him at all. He has known the characters long enough to understand how things work for them, and he's able to understand each of their expectations, mannerisms, and personalities. Spike himself is also a very good cook, and I'm sure he'd know how to handle an oven as well as preparing fine ingredients for an apple pie.
     
    I think it would be much better if some things would've changed, Spike's carelessness especially. It would be having Spike be clumsy with the balloon, apples, and then the pig (with him actually being aware of it), but then AJ and Spike would have a chat telling him that he can help, but slow down and take it easy. Afterwards, Spike would help with the chores and perform well at them. If Spike were to ask for help, AJ would, and the two would make a fine team. Then maybe they can visit Rarity, and maybe he could help her out a bit, too, using AJ's advice and Spike's knowledge on his surroundings and expectations of how Rarity works around the Carousel Boutique. You can write the rest.

    I was extremely eager seeing Spike get a much bigger role, as he and Rainbow Dash have been the two breakout characters this season (minus Scootaloo). Despite several great small things, the main plotline in Spike at Your Service just fell completely flat. Overall, this was a big disappointment. Worst episode of season three so far.
     
    ———
     
    Source: S03:E09 - Spike at your Service
  4. Dark Qiviut
    Author's Note: If you want to see my older, yet complete wishlist, head here.
     
    In response to
    posted on Equestria Daily, I might as well do one, too, in text format. 
     
     

    My Top Five "Yay"


    The Twilicorn shows genuine development physically, emotionally, and psychologically. Magical Mystery Cure didn't handle the Twilicorn well at all, and you're lying to yourself if you think they did. At the same time, despite her poor execution, it's still doable. Here's what I wrote on both here and EQD earlier this year:
      At least one of the Cutie Mark Crusaders gets her cutie mark. Over the last three seasons, we've seen how much they've grown. They've had a leadup to potentially getting their cutie marks, but following Faust's departure, so did the direction, showing us how much the characters learn through other means. The last time on camera that they went to try to find their cutie marks is in Spike at Your Service in passing. For a whole episode, it's Ponyville Confidential.
     
    It's time to see at one of them get one so we can see what the characters are capable of and how well they can hone their talent physically and psychologically. Give them a sense of commitment. But don't just slap the cutie mark in right away or risk damning the character develop she received up to that point. Develop it via foreshadowing and a story arc that leads to this moment.
    Character development for Celestia. She's been around since the pilot and has had no development. Her personality is set in stone to the point of flatness. Luna, Twilight, and Cadance have personalities, strengths, and flaws front and back that give each of them full characterization. Celestia is portrayed as a deity figure with no emotional or psychological flaws that can make her such a deep character, which is shameful because she has the potential and a very good concept. We've seen flashes of her personality, but they're fully concrete, and she's there for only a brief amount of time. You're lucky if she's on camera for more than two minutes. A well-written full episode starring (or co-starring) Celestia and showing character development for her would really be a breath of fresh air.
    Discord appears and DOES something. Following Keep Calm and Flutter On, Discord has been completely absent, currently making that episode nothing less than wasteful horseshit. To give him more of a purpose, have him show up and have him communicate and cause chaos. He's a neutral, humorous character, and it's great if explored. If absent for most of season four, then KCaFO ages badly.
    GOOD episodes for Rarity and Spike. Rarity was best background marshmallow for plenty of season three, and Spike's two episodes were disastrous.


    My Top Five "Nay"


    Twilight is the same character with merely the wings attached to her. Twilight becoming an alicorn princess indicates a huge social and psychological change for her, and I expect the writers to demonstrate this. If Twilight, at any point, becomes merely the same character before Magical Mystery Cure, even though she's an alicorn now, then Magical Mystery Cure becomes a twenty-minute commercial for the toyline. Prove to your audience that Twilight's transformation was actually worth it and not worthless!
    Bold ideas are rushed (to conclude the episode). Keep Calm and Flutter On and Magical Mystery Cure each went really bold, but did so for the sake of wrapping the series up. There was way too much going on to make the episodes conclude logically and realistically. They were cramped and poorly organized. Games Ponies Play was much more conservative, but even Polsky rushed the ending to wrap that piece of garbage up. Writers, your best episodes tend to go as conservatively as a Republican. Take your time and slow down!
    Episodes with atrocious characterization, especially if there's more than one. In season three, three episodes had really bad characterization: Spike at Your Service (Spike being incompetent and careless with a dumb "Dragon Code"; Pinkie acting way too random for her own good), Just for Sidekicks (Spike was an incomprehensible bastard with no regard for his friends' pets and trust), and Games Ponies Play (EVERYONE with the IQ of 3!). Pay more attention to the characterization, keep it consistently in character, and don't have the characters acting stupid!
    New characters are introduced for one episode, only for him or her to never reappear, whether the characters are antagonists or protagonists. One of my biggest peeves with the series was how characters appear once (in a two-parter or self-contained episode) and never again (i.e., Braeburn, Trixie, the Flim Flam Brothers, Chrysalis, Peewee). You have a character there. Use him/her. Don't throw away potential.
    The background characters barely appear. In season three, the budget was much smaller. If you want evidence for that, look no further than the lack of appearances of the background characters. Cheerilee only appeared once. Lyra and Bon Bon barely showed up following Magic Duel. Derpy didn't have one frontal appearance until the finale. Season four appears to have a bigger budget, so background characters have the potential to fill in the background and possibly even do something instead of leaving the scene empty besides merely the animation puppet standing there.

  5. Dark Qiviut
    Feld0's Poniverse Logo Contest seems to be going well. Some people have submitted logo concepts already, and I hope to see the results once done. (It ends on the 14th, so submit them quickly!) Once the final drafts are published, expect me to write a review for the official logo and the finalists similar to the one I wrote for the MLP Forums logo at the beginning of the year.
     
    Several months ago, via e-mail, I suggested to Equestria Daily a logo contest for the Friendship Is Magic characters and various big-named events of the brony fandom (pro-brony, of course). Here is the e-mail I sent last year:
    While Sethisto liked the idea, it never got off the ground.
     
    This is where I now turn to you, MLP Forums.
     
    Following the Poniverse logo contest, are you for creating a logo contest for the FIM characters, places/events in the FIM universe (canon or fanon), and brony conventions?
     
    *Replaced the old link with the current one for this blog entry's sake. If you want to read how I develop logos, here is the entry.
  6. Dark Qiviut
    Just like the brony fandom itself, the MLP Forums is full of so many creative bronies who are willing to lay out their interest to contribute artistically to the community, however polished or messy it can be. One of these areas, though, that needs catching up is graphic designing, which deals with more than laying out a drawing. It's displaying and visually selling your work in the form of conservation, hierarchy, color, typography, etc. Like the background of both the MLP Forums and now Pony.fm, the weekly rotating banners show this desire to promote some very good design. Despite some weaknesses as what I wrote in my two reviews, we're seemingly on our way towards designing great graphic design.
     
    But there has been one consistent criticism from me lately: the visual hierarchy, mostly due to the inner glow of the navigation, icons, and tabs. Because of the glow, the buttons appear brighter than they should, disturbing the hierarchy.
     
    Earlier today, I reviewed through this thread and noticed that the buttons are missing. The template and positioning for the navigation are available, but not the actual content. Jokuc below posted a better template below, but it still didn't thoroughly help.
     
    What I'm saying here is that without the designs of the buttons, then no matter what hexidecimal color the designers can display or e-mail to the Technical Administration, it's going to be much more difficult to see:
    the visual hierarchy.
    what the banner would look like as if it's published on the forums — banner and navigation package (rather than like this without the navigation — Credit goes to ~Cider Barrel~ for this great banner).

    Currently, the only way you can tell if the design is extremely successful is when the banner is displayed online.
     
    Furthermore, because of the lack of navigation comps, you can't tell if the little arrow next to the "View New Content" button will be easily seen when it's either hovered or inactive. In its current state, the arrow camouflages with the pink and is only extremely visible once the cursor hovers over it. If the button and arrow were also available, then this oversight would've been noticed much quicker.
     
    So, if you're able to, along with the template of the banner, I propose including the navigation; tabs; buttons; arrow; etc. in all of its formats: inactive, hovered, and active; the strokes/borders that surround them, and the inner glow effect layering above them. With the buttons available, the designers can see the layout of their banner as if it's displayed online atop the forum and then go back and make changes to solidify it more if needed. With the current resources, you can't see the finished product unless it's online, but the comps of the navigation's availability would make the process much easier.
  7. Dark Qiviut
    Author's Note: Because the Poniverse Logo Contest is running until May 14, I revised my blog entry. If you want to read my old entry from last year, click here.
     
    Logos are the little symbols, names, and/or combination of the two. They tell us what the company is, what the company stands for, and what it does. The way the logo is arranged, designed, and colorized communicates a message to the consumer; its design can actually convince someone to buy the product or (if it all goes wrong) stay away. Also, logo-designing is a long, painstaking process, taking up to one year to effectively execute and (for Fortune 500 corporations) costing millions of dollars. For example, the Pepsi logo cost approximately $100 million and took six months to develop.
     
    Currently, many companies aim to go for simple, but unique and effective. It's been like this for the past ten years or so, and it's really being researched and considered. Two examples from 2012 are the Microsoft and Twitter logos.
     
    Why are they doing this?
    Simple is catchy to the eye. The less cluttered the logo, the quicker the person sees it.
    The simpler the logo, the more memorable the logo becomes. The brain takes so much information at once, but they don't keep it. A simply designed logo allows the brain to process the messages and composition faster and better.
    The simple logos also allow companies, if they're memorable enough, to bear it down further to just the trademark (the corporation's symbol). For example, Nike, Apple, McDonald's, the Boston Red Sox, and Starbucks had both the trademark and the logotype/wordmark combined into one (called the signature). To make the trademark more memorable, these five companies ditched the wordmark to display only the trademark.

    [*]Most of the best logos come from being simple. Motorola, FedEx, Coca-Cola, Apple, McDonald's, NBC, and CBS are all logos that are more than a decade old, and they're iconic. Motorola, Coca-Cola, and CBS have retained their trademarks since at least 1955. Coca-Cola's logo — a writing style called Spencerian Script — is more than a century old, dating back to 1885, to attract customers as a contemporary form of medicine. Simpler logos tend to be around much longer, and they have a great track record.
    [*]Simpler logos are more versatile and are easier to scale across multiple media. One tip when making an effective logo is if it's easy to see and versatile in print as well as interactive like TVs and the Internet. You want your logo to be good on Mount Everest and on part of the business card.


    Now how do you design them? I'm going to tell you how based on my experience.
     
    Firstly, develop a Creative Brief. Also called a Product Proposal, it's a legal document proposing a product or service. Lawyers review these documents so that the ideas follow country regulations. In addition, the creative brief provides regulations on how to develop an ad campaign, product, or any kind of brand.
     
    Creative briefs contain the following categories:
    Background: Either an existing one or one that's coming to fruition. This tells you what the company is about and what they're looking for. It may be one paragraph or up to two pages depending on the length, type size, and leading.
    Audience: Who are you targeting? Is the target audience family-friendly, informal, formal, young, old, a specific age range, a race/gender/nationality/etc.? Research of the audience's annual income is located here, sometimes as its own category or combined.
    Objective: The intention behind the creative brief. What do you plan to do with the brand? How will you communicate the audience with your design? What are your goals when creating your logo?
    Additional Objective: Any extra goals.
    Message: How can you sum up your goal and brand (or re-brand) in one sentence?
    Competitive Framework: Who is your competitor? How will you make your logo stand out amongst your competition?

    Other options include operating a budget to creating the logo.
     
    The great thing about the brief is that it serves as a guide. It tells you exactly what your brand is and reminds you of what you're looking for as you're developing the logo. Always refer to it, especially if you get confused or stuck on your idea. Remember, that proposal you wrote is there to help you. Be as thorough and convincing in your writing as possible without gloating.
     
    Secondly, research. Take a look at your audience, competition, your brand's history. Review them via the computer (market research) or from the environment of your brand or competition (field research). Take a look at what they see, do, and say. Take notes. Tally the notes. I also recommend researching outside your competition so you can get some more ideas.
     
    Also, research how to develop your logo. Look at color, pattern, design, culture, and typography. Review other successful logos. Analyze how they became memorable and use them as inspiration for your logo. Take a look at pictures, buildings, animals, and the like for the same reason, for at least one of these categories may become part of the logo, either as part of the logotype or a trademark.
     
    Typography and color are especially key. Each typeface carries a distinct voice, and they each have a specific purpose. Helvetica, for instance, is a casual, readable sans serif typeface. Bodoni, on the other hand, is a Modern serif typeface that have huge contrasts between thick and thin strokes. Regarding color, red is the quickest color to catch the human eye: Depending on the context of the signature, it can mean a warning (like the Red Cross) or a way to tell people, "Hey, I can feed you!" like McDonald's and Coca-Cola. Blue is a very corporate color and is most commonly used because it's calm and pleasant; IBM, Prudential's simplified Rock of Gibraltar, the old Bell logo, and the AT&T globe are three famous examples.
     
    Researching is the longest process besides developing your logo comps, and it can be the most expensive step besides execution.
     
    After collecting all of the evidence, draw the comps. Review your research and begin drawing comps according to the research you gathered. If you see something from a picture and want to crazily draw as many concepts as possible, do it. Don't leave one out. It could be your future logo.
     
    You can develop them on the computer if you desire, but it's better if you sketch thumbnails in a sketchbook. Use a black or graphite pencil to draw. Concentrate on the pressure you put on the paper so you can present tonal values. Moreover, sketching the concept by hand allows you to draw it out without spending too much time on them. Just sketch and move on to the next one. If you have the commitment, you can finish with as many as 100 comps in a matter of days.
     
    When I took my Senior Project class to develop my pieces, what we all did is glue the research on one page and draw the logo comps on the other. Having the research beside you forces you to review your research and toy with as many ideas as possible. This si something you don't have to do, but it's a good idea to hammer as many concepts as possible before moving on to another collection of research and comps. But if you fill your page with those concepts and want to draw more, turn to the next page and draw more until you can't brainstorm.
     
    Once you sketch enough ideas down, develop your best ones on the computer. Clean them up using vector software. This means programs like Inkscape or Illustrator.
     
    Don't use raster programs like Gimp or Photoshop. Those two programs produce raster files. They have a limited amount of space and a maximum number of pixels. Raster files have fixed resolutions, while vector files do not. In a raster file, you can decrease the resolution and size, but you can't increase it without making the logo look muddy and pixelated. Vector files, on the other hand, have an infinite ability to scale, big or small. For vector files, you can have the same resolution for a half-inch logo and a one-mile one.
     
    One extra piece of advice when developing your computerized comprehensives: Do NOT develop them in color. Only develop them in black and white. If you jump into color too quickly, you may focus on how to get the color combinations right when a great logo comes from the foundation. Once you got the foundation (or composition) down, then jump into color.
     
    Once you revised your concepts and clean them up to make them simple and effective, take your best computerized black-and-white ideas and add color if you choose to. This is where your research of color comes into play. Develop your ideas further and play with as many color combinations as possible. But make sure your colors fit into your objective from the creative brief, for choosing the wrong colors can mean sending a completely different message than what you intend.
     
    Afterwards, the client will choose which logo he likes best. With that, you got your logo. Hopefully, he or she will choose the best one.
     
    Now, to give you some extra tips and reminders when designing the logo:
    Follow the brief. Use it as your guide as you research and execute your concept.
    Keep your logos simple. Don't insert too many ideas in one piece. Remember, the simpler the logo, the quicker the audience will see it and understand it.
    Do NOT put in too many small details. If part of your logo gets difficult to see in a small size, then maybe you should simplify it further.
    When developing your computerized comps and final drafts, choose your BEST ideas. Don't further develop any ideas that you know won't work. The last thing you want to see, as a designer, is something like this as your final execution. Be careful not to have your logo look phallic or carry extremely gross, adult messages.
    Don't develop your logo in a raster file. Use vector programs only. Raster files have pixels, and they contain a fixed resolution. You can scale the image down to a smaller pixel-per-inch capacity, but you can't increase it and have it look crisp. Vector drawings, on the other hand, are easily scalable. No matter how big or small the vector shape is, it will always look sharp.
    Never use a photograph for your logo. Photos are raster files with fixed resolutions.
    When developing a logo, use flat shapes. Don't use any gradients or special effects like transparencies, glows, or drop shadows. These effects can be easily transferred on multimedia platforms, but they're extremely unpredictable to print. It's an even bigger pain if the logo requires you to print on metallic packaging like a metal thermos or embroidery (such as a baseball cap or any stitched patch). Also, using these effects give the indication that the designer isn't very confident in his design and is trying too hard to create his message. Remember, be simple. If you want to do highlights and shadows, use flat shapes, and let the human eye create that illusion for you.
    Make sure your logo is easy to read, particularly in multiple sizes.
    Add color LAST. Focus on black and white first. Once you got the black-and-white idea down, then add color.
    When you're developing your logo, make sure you have a good symbolic reason for your design. NBC's peacock uses six colored feathers to reference their six divisions. Enron chose red, green, and blue for their logo because they're the primary colors of light. Don't add any more information just because you want to or because "it's cute." Those answers are completely unacceptable in the logo industry. Make sure your details relate to the company's image, location, and personality.
    When choosing your typeface, use a print font. This means ones like Helvetica, Univers, Didot, Caslon, Baskerville, Palatino, or Futura. There are millions of print fonts. Find one that fits the brand's image. If you can't, draw your wordmark yourself.
     
    Avoid computer fonts like Arial, Verdana, and Georgia for your wordmark. They don't read well in print because some of the letters differ in size and appear to be inconsistent in shape and length. Spend the time and money reviewing and using the actual print fonts. You'll get more credibility that way.
     
    And unless your reason make sense, do NOT use Comic Sans for your wordmark! It's a widely despised font because it tries to be kid-friendly, but looks machine-like. Furthermore, it's typically the go-to font if you want your font to appear comic-like. Designers and clients expect you to review your font ideas and think critically about which font to go to. Don't just go to the default, and fonts like Comic Sans and Papyrus are defaults. If you see another font that fits Comic Sans's personality, review it and see if your reasons make sense.

    If you want to see examples of logos, whether they are great, good, okay, or plain bad, there is a logo thread in this forum, which you can find here. You can find several of my critiques of professional logos there, too.
  8. Dark Qiviut
    Fluttershy.
     
    The Element of Kindness. My top-favorite altogether. Shy, timid, not very good at breaking through that shell, but is extraordinary when she is. Like the other Mane Six characters, she is very relatable and extremely well-rounded. She's a character with an extremely wounded psyche and is still doing whatever she can to mend it. Putting Your Hoof Down is a strong limited third-person piece of her cloudy vision of the Equestrian strangers and how she took Iron Will's advice WAY too literally. And even Dragonshy, where she grew timid of dragons, but battled her fear to get the dragon to fly away. Keep Calm and Flutter On twists Fluttershy around by writing her strengths and playing mind games with Discord to foil his scheme. Despite her shortcomings, she has come a really long way and is a really great character and still has some development to go to be an even better character.
    Rainbow Dash.
     
    Of the Mane Six, she's the most complex character of them all. Brash, confident, loyal, a fragile ego, overconfident, reserved, brave, lazy, aggressive yet cautious now, etc. By far the most developed of the six in character. While bad writing plagued her during a nine-episode stretch during the first half of season two (episodes five to thirteen, one of them the factually terrible Mysterious Mare-Do-Well), when written great, she is so believable. She has a façade to keep herself from looking weak, but will lay back when she needs to (e.g., Rainbow Dash consoling Scootaloo and telling her bouts of fright as a filly, too). Her loyalty to her friends through thick and thin is something else, too. To her, they're not merely friends. The Mane Six is basically her family. Despite having a bit of a rough, commanding attitude, she is incredibly supportive, evident by Hurricane Fluttershy and her sympathy for Fluttershy despite her lack of confidence.
    Twilight Sparkle.
     
    Twilicorn or not, she is one thorough cookie. A magician with the ability to dabble and perform very powerful magic if she puts all her thought into it. At first, learned magic in the form of power, now understands the Magic of Friendship. Despite becoming the symbol of Hasbro Mismanagement in the form of an alicorn in what was originally the series finale of FIM, she has evolved into a leader despite having the inability to keep herself composed (Games Ponies Play notwithstanding). She's grown a lot since the pilot and still has room for development and has shown one huge strength: to utilize her lack of magical strength to create an illusion and use her intellect to her advantage. Even with her as an alicorn, she has the potential to be a better character than ever. Hopefully, great writing evolves her into a stronger, more dependable magician and leader.
    Spike.
     
    The little kid dragon. Previously debuted as a baby dragon, he's shown development since the pilot via a very strong intellect. While his development is still rather slow, Season 2's Secret of My Excess and Dragon Quest showed how thorough he is as a character. In the first half of season three, he was developed even further, becoming an integrated part of the plot: helped retrieve the Crystal Heart and return it to its temple, found the book that told the legend of the Mirror Pool, kept the team together while Twilight was exiled, blurted how he was left behind for the Equestrian Games inspection, and stayed by Twilight's side as she felt hopeless in Magical Mystery Cure. Unfortunately, he's great via mostly concept and the patches of great execution as a secondary character, for three of his five episodes (Owl's Well that Ends Well, Spike at Your Service, and Just for Sidekicks) had him written abominably.
    Rarity.
     
    Normally, a character with a haughty accent would have such a stereotypical holier-than-thou, snooty, unlikeable personality to the point where you'd grow so irritated that you'd want to bash the character in a fanfic. For Rarity, she takes this role and is written in a way that makes her lovable, caring, and thorough. Elegant in appearance and personality, but really takes her passion of designing the finest dresses extremely seriously; and as a graphic designer, I can relate to this self-pressure of doing things right. She's such a great character and one who can be really difficult to write correctly.
    Pinkie Pie.
     
    The sugar-high Earth pony, but not as big an airhead as One Bad Apple, Games Ponies Play, and the pre-commercial segment of Spike at Your Service's second act depicted. Random, playful, but caring of her friends. Determined at her core to deliver as much joy as possible to both her friends and herself in order to live her life to the fullest. But her attachment to her friends is also a great flaw, evident by Too Many Pinkie Pies and her wish to be by them during any exciting activities and her severe change in attitude (grayer fur, straight mane instead of curly, and continually angry) in Party of One, but that's very great for her as a character.
    Applejack.
     
    Yee-haw, background pony! She's the most complete character of the seven: hard-working, strong, intelligent, and stubborn. The other six still have a lot to learn, but Applejack learned a lot of hardships already: her parents passing away, managing the farm, and traveling to Manehattan before returning to Sweet Apple Acres to commit herself to the farm. Her drive and pride are the heart for both herself and the rest of the Apple family, guaranteed in Apple Family Reunion. But her pride and stubbornness also reveal a significant flaw. Because she's driven to do her best, her fear of failure clouds her judgment, and sometimes she tries way too hard when she wants to make things grander than they should. A complete character, but a great character. Unfortunately, because Applejack's so complete, and given the environment she lives in, there isn't much to write about her without stepping away from the root of the show: develop the characters by reverting the flaws into strengths via the magic of friendship.

  9. Dark Qiviut
    The banner
    Rainbow Dash literally crashed the party courtesy of @@~Lawful Jordo~'s banner on Saturday, April 13. With a rainbow trailing behind, the young, fast flyer crashed into the fourth wall. The MLP Forums logo hangs at two mirroring angles, and in the very background is a black-to-blue gradient (something Rainbow Dash apparently feels once she cracked the barrier).
     
    Composition
    The most important components are located along the left side — Rainbow Dash crashing into the fourth wall — and center — the MLP Forums logo — indicating care for the overall composition. Despite that, when reviewing the banner without the navigation present, there is a completely different viewpoint.
     

     
    Like what I wrote in my last review here, when you're developing and designing a banner for the message board, ask yourself this question: Does the banner work with and without the navigation?
     
    Like in my last review for Akoura's banner, the composition is extremely heavy on two sides. The logo, background rainbow, and Rainbow Dash are placed strategically in areas that wouldn't be blocked by the navigation, but that leaves so much negative space on the right side wanting to be involved somehow in the background.
     
    Furthermore, because of the dark background, the "Advanced Search" icon/gear (located to the right of the search bar) blends in. Upon first glance, you wouldn't notice it ever being there. It would've been better if the blue was just a little bit lighter so the gear icon stands out.
     
    Furthermore, aside from the navigation, I cannot tell what I should look first. The logo is dead in the center, but Rainbow Dash's size is equal. Part of my mind is telling me Rainbow Dash is the main subject, with the MLP Forums logo second and the navigation third. But because of their sizes, the logo and Rainbow Dash are fighting for visual dominance.
     
    Navigation treatment
    The navigation uses two colors: a soft blue for the inactive buttons and a navy blue for the border, button when the cursor floats above, and active buttons. Because of the very dark background, the navigation pops more, whereas the light colors wouldn't stand out if the background was very bright.
     
    The hierarchy when viewing the navigation is strong, indicating to the audience how much Jordo wanted less attention to it. Instead of viewing it first, I see the logo or Rainbow Dash first. Although the blue navigation is very bold, there are other elements above it where it isn't immediately noticeable. The "View New Content" icon also stands out from the blue. The one issue with the navigation, however, is the blending of the "Advanced Search" icon with the dark blue background.
     
    Logo treatment
    The issues with the logo are as follows:
    The logo is perfectly in the center. When working on a composition, it's always best to put something on one side or the other. Slapping the logo in the middle divides the banner in half, makes the banner look inorganic, and really bothers the eye. You can really ruin a composition by inserting something in the middle.
    There are unneeded special effects to make the MLP Forums logo stand out. The MLP Forums logo is flat with a consistent scale, which can be found here. Instead, with the help of several gradient shadows, the logo is embossed. The logo requires proper usage of its shapes, and the embossing effect contradicts this. Logos are an art form designed to be treated conservatively. Embossing it attempts to make it three-dimensional, but it tries way too hard to attract the viewer instead.
    The black stroke around the logo is unnecessary and proves further that Jordo is trying way too hard to make it pop out from the background. The special effects demonstrate a severe lack of trust he has for the logo.
    The logo has mirrored angles. The MLP Forums is a brand in itself, and although not so extreme, the way the logo is played risks killing the communication between the logo and audience. The MLP Forums logo is not like Google, where its design is already set and can get away with toying the logo occasionally. The MLP Forums is still very young and growing, and the logo needs to be consistently designed to be communicated properly. The wordmarks have a set angle and size, so it's not recommended to skew or rotate the logo. The logo requests respect, and like the unnecessary embossing, toying with the logo's angle shows a lack of respect for it.
    Regardless of the positioning (here being horizontal), the proportions of the wordmark are inaccurate. The "Forums" in "MLP Forums" is too small. Refer to my logo review linked above for the proper proportions.

    Other
    No other comments needed.
     
    Ideas (for improvement)
    Instead of shifting all of the content to the left and center, spread it out. The right side has plenty of room to fill in.
    Shift the brighter rainbow streaks in the background to the right so the black gear icon is noticeable. Furthermore, as an idea, don't have the rainbow be contained. Crop a color or two beyond the trim line (the border of the banner).
    Some suggestions with the logo:Rotate it upright, meanwhile keeping the proportion accurate, and don't slant the logo whatsoever. Either stack the logotype or keep it perfectly horizontal. This will make the logo consistent and quicker to read.
    Remove the special effects and the stroke. Keep the logo flat. No embossing. Rely on the shape and flat design of the logo to attract the viewer instead. Trust the logo.
    Shift the logo either a little bit to the left or a little bit to the right. That way, the logo will appear like it belongs in the composition.
    A possible idea is to make the logo a slight gray instead of white (or off-white). That way, Rainbow Dash pops out even more and relegates the logo a tad more in the background without actually being in the background.
    Like what I wrote in my reviews for Cider Barrel's and Gone Airbourne's banners, use the correct proportions and scaling. They're designed the way they are for a reason and should be used as such.
     
    And for anyone who wishes, a vector format of the logo can be found under my Google Site: EPS, SVG, and PDF.
    Treat the logo as if it's being transferred across multiple media, such as paper, embroidery, television, cards, transparencies, plastic, and so on. The Internet isn't the only media platform, and the best logos these days are when the they cross other platforms.

    [*]When working on the banner, ask yourself if it functions with and without the navigation. If it does, you're good. If only for one template, play with it more to where it effectively functions under both.
    [*]Don't shove any item in the middle, for it becomes distracting to the viewer and makes the banner appear inorganic. Utilize a technique called the Rule of Thirds to composite your banner.
    [*]As a possible idea to to bonnect connect the navigation with the banner, borrow some of the colors from Rainbow Dash and insert them in the navigation. You can take the dark blue from Rainbow Dash's mane and have it as the color for the border, active button, and button when the cursor hovers over it. The stroke color from Dash's body or Dash's body color itself can be the fill color for the inactive buttons.


    Conclusion
    "Rainbow Crash," by ~Lawful Jordo~ is simple and chaotic. He intended to create a powerful message for the MLP Forums by having Rainbow Dash fly out of control and crash in the fourth wall. He succeeded in sending that message. There are some technical aspects that need fine-tuning to make the banner more thoroughly composed on a technical scale, and he must show that he can trust the MLP Forums logo itself. Yet, Jordo knows what he is doing in composing his graphic design, and he is on his way in becoming a successful banner designer in this forum.
  10. Dark Qiviut
    When entering the MLP Forums, one of the first things you see is the logo on top. The rounded letters, playful positioning of the typeface, and quirkiness of how the logo is placed and played with. Every banner has the MLP Forums logo somewhere, and it easily makes the MLP Forums look recognizable not merely as a forum, but as a brand. Feld0 has stated occasionally here that he treats this forum as such because the way the forum is designed and the thread titles are typed. But the logo itself is the centerpiece of the brand. Logos give a first impression to the audience what the atmosphere of the brand is; the MLP Forums logo is the leading, and personally most important, piece of the forum's brand.
     
    The MLP Forums logo, given by the typefaces themselves, represent relaxation, casualness, and fun. "MLP" in the MLP Forums is the Cheeseburger typeface. My Little Pony: Friendship Is Magic succeeds in capturing the whimsical, fun atmosphere and colors of the animation. The background designs aren't always organic. They're crazy and fun. Cheeseburger's anatomy is playful and casual, just like the show itself. In addition, the approach to reading it is comfortable. However, the kerning (the space in between tow characters) in between the "L" and "P" is a little too tight; look at the closest space between the "M" and "L" and compare it to the "L" and "P." You'll notice that the "M" and "L" are a little tighter. A recommendation is to nudge the "L" to the right slightly to make the kerning more optically even.
     
    "Forums" is typed in the typeface called "Gilligan's Island." Just like "MLP" in the "MLP Forums," the font is playful and casual despite its usages of serifs (which translates into a level of elegance on impression).
     
    But while it supposed to come across as playful, it doesn't mean that's what the results translate to. There are three big problems with it that bog down its message.
    The kerning is lousy. While the kerning in "MLP" merely needs some adjusting, "Forums" is overlooked, particularly two places.The first location is the space between the "o" and "r." Compared to the other subsequent pairs, the spacing is too tight, almost touching.
    The spacing between the "F" and "o" are completely the opposite. There's WAY too much space between the two letters. If you put "MLP Forums" side by side, then instead of "MLP Forums," the kerning between the "F" and "o" makes the logo read as"MLP F Orums." The "F" is stranded on an island, and that's NOT how good logos make.

    [*]The font is fighting with the "MLP" half. As a logo designer, it's important that you want to send an impression to your audience. Sometimes, you want to incorporate as many messages as you can. Truly successful logos do NOT do that. They take one central idea and go along with it; extra smaller messages come naturally. Simplicity is key. Based on the weight of the CheeseBurger typeface and positioning of the stacked logo, it's obvious that "MLP" is the main focus and "Forums" is secondary. But both fonts are trying to carry the same message regarding in how the typefaces are designed, and that's too much. This is why I have the MLP Forums logo on top in black rather than fuchsia; it forces you to review the logo from a design perspective.
    [*]The font, Gilligan's Island, is a very poor typeface of choice. The first time I saw the "Forums" part of that logo, I seriously compared it to this typeface.
     

     
    Many of you might recognize it, but for those who don't, this is Comic Sans, a sans-serif computer typeface designed to replicate the casual, fun, comic-like personality of childlike typefaces. However, this font isn't very good for several reasons.
     
    1. It comes across as forced. Instead of playful, it's mechanical and dull.
     
    2. It's extremely difficult to borderline-impossible to adjust the kerning and tracking of the characters to make the text comfortable to read. The characters and numbers are designed so poorly that no matter how much you try to adjust the spacing, characters tend to stick out on an island.
     
    3. The structure of the letterforms are inconsistent. No two are ever the same, and that makes the font an even bigger pain to read.
     
    4. It's easily recognizable based off its anatomy and shape. This is completely opposite to what typefaces should do. A typeface's purpose is to make the font look comfortable, quiet, and blended in. Stick out, and it makes people question your design skills.
     
    5. There are too many little pieces of detail in the typeface. Keep the font simple; too much is overkill.
     
    Compared to Cheeseburger, Gilligan's Island has little consistent structure in both the uppercase and lowercase characters. It tries to come off as playful and fun, but the poor anatomy of the characters is forced. It's inorganic. Take a look at the font page, and you'll see how some of the uppercase letters are also used as lowercase.
     
    And suffice it to say, the font is out of character of My Little Pony: Friendship Is Magic. When looking at the background settings and the way the characters are drawn, they're designed to be simple in shape, but recognizable as those creatures in design. Besides the hair, tail, muzzle, and eyes, a pony's anatomy is consisted of several circles, eight rectangles, one square, and one triangle merging with each other. Zoom in at the actual characters in the Gilligan's Island typeface, and you notice so many extracurricular details in the characters. It contradicts the simplicity of the Friendship Is Magic universe and anatomy of the ponies themselves.


    What I suggest to improve the logo are as follows:
     
    1. Adjust the kerning in the "L" for "MLP." Nudge the "L" a little to the right to make the space more even proportionally.
     
    2. Ditch the Gilligan's Island for a completely new typeface. One that is organic, simple, and conservative. "MLP" is its strong suit, and the current font is fighting with "MLP." You want a balance, yet have "MLP" be its focal point in the logo. My suggestion is to use a typeface that's geometric, simple, and much lighter in weight, either one you can find or self-designed; and several examples are located here. Sans serif or serif is up to you, but I'm more inclined to sans-serif for two reasons:
     

    a. This is an Internet-based forum, and studies have shown that people tend to read sans serif on the computer better than serif typefaces.  

    b. We're in an era where simplicity in logo designing is crucial to instant recognition, as the classic logos like the CBS eye, Nike's swoosh, and NBC's peacock. Despite some classic logos like Futura, Univers, and Helvetica being several decades old, sans serif fonts are still relatively new in the world of typography. The MLP Forums established themselves as not just a forum discussing My Little Pony, but a brand within the fandom, too. Instantly, whenever someone sees this logo, it is instantly recognizable. With refinement, the MLP Forums logo can stand out as an even better brand with an ever greater logo.
  11. Dark Qiviut
    The banner
    On Saturday, April 6, @Akoura's Derpy banner was published atop the MLP Forums. Along the left side is Derpy in a simple yet exaggerated art style. Bright yellow bubbles and the upside-down MLP Forums logo float in front of a grayish blue background and behind white light radiating from above.
     
    Composition
    Akoura paid careful attention to the placement of the navigation by shifting all of the important content mostly to the center and left sides. Although it makes sense with the navigation, there's a completely different perspective when working on it with the navigation template absent.
     

     
    When working on an MLP Forums banner, it's important to balance the two out by asking this question: Does the banner work with and without the navigation?
     
    This answer here is no because there is plenty of negative space that is asking to be included. Alone, the banner's composition is heavy on one side and doesn't display a balance.
     
    Despite the layering of the bubbles overlapping Derpy, the bubbles themselves appear to float on one specific plane with minute exceptions. Every bubble is floating in front of Derpy, and they're all spread apart to where almost no shadows overlap each other. This weakens the depth perception.
     
    Furthermore, the light is like a curtain, making it appear that it's hovering in the center. When you have any important element in the middle of a composition, it bothers the eye and halves the piece. Here, despite the brightest area of the banner being off the picture, it's still bright enough for me to slice it into two equal, smaller rectangles.
     
    Navigation treatment
    The navigation uses two colors: a soft blue for the inactive buttons and a navy blue for the border, button when the cursor floats above, and active buttons. Blue and yellow often contrast so strongly because they're almost perpendicular to each other on the color wheel. When using two near-complimentary colors, extra care is needed for to blend them without the parts of the project fighting.
     
    This is the same issue here. The washed out lime-yellow and blue are fighting for visual supremacy. I increased, decreased, reset the size of the message board, and dimmed my computer screen. Each time, I'm looking at logo or the navigation first when, by the way the banner is designed and template organized, the logo should be the first element I see. I'm looking up and then down or down and then up depending on how I manipulate my browser or screen's brightness.
     
    The reason the hierarchy is inconsistent are twofold:
    The blue inactive buttons are a little too bold. It is a soft, cool blue, and it stands out from both the gray background and the inactive "View New Content" arrow extremely well. But it isn't like baby blue, where there is a lot of white in it. The blue here is sharp rather than soft.
    The logo itself is washed out and behind the gradient. Besides red, yellow is one of the quickest colors for people to initially see. Even with the faint green tint, there's still plenty of yellow for it to jump out. But the light rays are in front; the more white, the less intense the color. The white light washes out the yellow, weakening the hierarchy and logo's message.

    Logo treatment
    The issues with the logo are as follows:
    Although it technically isn't in the center, there's a severe illusion that the logo is halving the banner left and right. It splits the composition into two equal pieces. To remove this illusion and make this composition more engaging and organic, it would have been better if the logo is shifted a little bit either to the left or to the right.
    As previously stated, the logo is behind the light, drowning out the color's intensity.
    The logo is upside down with one of them at an angle. Logos are supposed to be identifiable, consistent, and easy to see. The MLP Forums is a brand in itself, and the way the logo is played kills the communication between the logo and audience. The MLP Forums logo is not like Google, where its design is already set and can get away with toying the logo occasionally. The MLP Forums is still very young and growing. Therefore, it's not recommended to skew or rotate the logo. The logo requests respect, and toying with the logo's angle doesn't show it.
    The special effects are unneeded. Logos are an art form in itself, and the transparency and drop shadow, like the skewed angles, kill the logo's message. There is a reason why logos in general are treated conservatively.

    On the other hand, the proportions are accurate.
    Other
    Even though it isn't in the middle, the small bubble in between the logo feels a lot like it fills in negative space simply for this cause. Removing it would make it less distracting.
     
    Ideas (for improvement)
    Instead of shifting all of the content to the left and center, spread it out. The right side has plenty of room to fill in, so several bubbles can be spread out to there.
    Play with the depth perception with the bubbles.Instead of having all of the bubbles on one layer apart, you can cluster some of them together, spread them apart more, overlap them more, and change the color a little bit more (i.e., increasing the transparency and adding an off-white blue layer over it) to make the bubbles appear far away from the picture and have the logo be the main attraction. Not every bubble has to be distractingly distinct. Some can be so faint, you can't even see them. Maybe some bubbles can float behind Derpy instead of in front all the time.
    Continue to manipulate the size and proportion rather than stick with the sizes you have. Some bubbles aren't a perfect circle, so you can make some oblong or an off-circle.

    [*]Some suggestions with the logo:
    Rotate it upright, meanwhile keeping the proportion accurate, and don't slant the logo whatsoever. Either stack the logotype or keep it perfectly horizontal. This will make the logo consistent and quicker to read.
    Remove the unnecessary special effects and transparency, and maybe make it a bright yellow to separate itself from the yellow green bubbles. This will make the logo pop out more.
    Relocate the logo layer by putting it over the white gradient while keeping everything else behind it. Like what I wrote before, the logo must be identifiable and quick to notice, and this is a way to do it.
    As always, be cautious with the logo proportion. You don't want one piece of the wordmark be too small or too big and thereby distort the logo altogether.

    [*]Focus more on the composition of the banner, both with the navigation and without it. If the banner looks good in one template but not the other, play with it more to where it effectively functions under both.
    [*]To combat the illusion of having main elements in the middle, shift them more to the side to make the banner feel more organic.
     
    For example, the light source can be transformed into a radial gradient and more in the one of the corners and fainter. With how the bubbles are currently highlighted, the upper-right-hand corner works best, but you can change the direction if you wish to.
     
    The MLP Forums logo can also be nudged more to the side, right or left is up to you.
    [*]Make the navigation color less sharp, and use colors more associated with Derpy to tie the navigation with the composition and featured character.
     
    Instead of that beautiful, bold blue for the inactive buttons and content, use the dark gray stroke color from Derpy for the navigation.
     
    For the hovering color, you can use the deepest dirty orange from Derpy's eyes.
     
    As for the active button in the navigation bar, it can the lightest gray used for Derpy's foreground body.
     
    The stroke around the navigation can be either the brilliant yellow fill color for Derpy's hair or her dark yellow stroke color.
     
    Here is the link to Derpy's colors. If you're working with the RGB (Red, Green, Blue) system, use the hexidecimal code above. But if you work better with the CMYK (Cyan, Magenta, Yellow, Black [Key Plate]) system, use that one. Which one is up to you.


    Conclusion
    Akoura's Derpy banner is simple, colorful, and captures the essence of her aloof, happy-go-lucky character. However, there are several questionable design choices that prevent it from making it as strong as it could have been. Nevertheless, her banner is a very good starting point, and with more practice, she'll be on her way to becoming one creative banner designer.
  12. Dark Qiviut
    The banner
    On Friday, March 29, @'s Pinkie Pie banner was approved and published on the MLP Forums. Pinkie Pie is her giggly, ecstatic self, having a great time. The chaotic, random mood in the background dances, and Pinkie Pie and Gummy celebrate in the foreground (and for Pinkie Pie, breaking the fourth wall).
     
    Composition
    This banner doesn't have anything plastered in the center, relaxing the eyes. The background has many tints, but they are faded enough so the two Pinkie Pies, Gummy, the logo, and navigation stand out and not blend in. If the background was brighter, then the banner would have been extremely busy, a major no-no in graphic designing.
     
    Furthermore, because of the placement of the characters and background, Airbourne is trying to make the banner appear as happy as Pinkie herself, and he succeeded. As he's a big Pinkie Pie brony, he attempted to show as much respect for her as he can, and the banner is his successful way to prove it to his audience.
     
    Navigation treatment
    The navigation is in two colors.
    When inactive, the buttons are the same color as Pinkie's foreground body.
    The color of the navigation's stroke, button when the cursor is hovering over, and the button when activated are similar to the stroke color of Pinkie's hair.

    Despite being the same color as Pinkie's body, because of the white inner glow, the light pink appears a little brighter, forcing me to occasionally look down at the navigation instead of Pinkie Pie herself.
     
    Furthermore, the light color blends in too much with the light blue arrow in the "View New Content" box. The pink and blue arrow share similar tints, forcing the arrow to disappear in the background. If I only glance at it, unless you're someone with eagle eyes, you won't notice the arrow immediately.
     
    Logo treatment
    The logo is hovering slightly above-center to the right. Airbourne did a great job making it pop from the background with the thick red stroke. However, there are several issues with it:
    The gradient is completely unnecessary. Airbourne is attempting to show three-dimensionality in it, similar to a party balloon. But for a logo treatment, it's unneeded. Logos work best when they are flat shapes. Treat the MLP Forums logo as if it's crossing multiple media. Logos with gradients are extremely difficult to duplicate perfectly on paper (and borderline impossible when embroidered) because there are so many ranges of color to blend. Instead of two colors, there are now hundreds, which means a waste of ink and strings.
    Pinkie is laying down on top of the logo and breaking the fourth wall. Not only is it redundant, it also makes the appearance of the logo less powerful. The Pinkie on the left is sufficient enough, and use the appearance of the logo itself to tell your audience what the message is.
    The logo is improperly scaled. "Forums" is bigger and wider than "MLP," but "MLP" is a little bit too small. Once more, refer to here to see the proper scale of the logo.

    Other
    Despite the pink and purple in the banner, Gummy's green colors don't clash. He, too, stands out and blends in simultaneously.
     
    Ideas (for improvement)
    To copy-and-paste from my previous review, use the correct scale of the MLP Forums logo, which is found in my review here. The proportions are there for a reason and should be used as such.
     
    And for anyone who wishes, a vector format of the logo can be found under my Google Site: EPS, SVG, and PDF.
    Treat the logo as if it's being transferred across multiple media, such as paper, embroidery, television, cards, transparencies, plastic, and so on. The Internet isn't the only media platform, and the best logos these days are when the they cross other platforms.
     
    This means no gradients. Use the flat shape of the logo instead. If you can, ditch the stroke, too.
     
    No need for a character to lay on top of the logo nor any piece of the character's anatomy. Use the strength of the logo alone to your advantage, for any extra details will dull its message.
    [*]Make the background pop out less by tinting it more. Pinkie is the main focus with the logo and Gummy secondary. Whitening the background and/or making it more transparent can make her appear closer and push the chaos further back, amplifying the illusion of distance. Also, the less obvious the background, the more you can play with the logo without the need to include redundant special effects or a stroke.
    [*]Use a more muted color for the inactive buttons to not only make both Pinkie and "View New Content" arrow pop out, but to also improve the banner's visual hierarchy. You can take the stroke color of Pinkie Pie and use that as the fill color for the inactive buttons of the navigation. The color for the navigation's stroke, hovering color, and active buttons can remain the same.
     
    As a bonus idea, you can maybe tie in Gummy to the navigation by adding in the green from his stroke or body or the deepest color purple from his eyes (possibly for the stroke of the navigation bars). However, this suggestion is a bit up in the air because pink (red that is tinted) and green are complementary colors, and adding in green anywhere could make the banner visually uncomfortable for the audience.


    Conclusion
    Gone ϟ Airbourne designed his Pinkie Pie banner to show his admiration and respect for the party Earth pony. It is creative, well-composed, and in character of her because she and the background appear energetic and happily chaotic. There are still some rough areas to clean up, but Gone ϟ Airbourne is well on his way to creating some marvelous banner designs for the MLP Forums.
  13. Dark Qiviut
    Weekly banners are submitted to this Website, and the one most popular by staff is featured atop of the message board regardless of the location and time. Sometimes, they're uploaded on time, but sometimes they're tardy (like today ).
     
    Throughout the status updates, people like myself comment on these banners with short comments and micro-reviews. They are either praised, snubbed, or looking at them critically (a.k.a., analytically).
     
    What I want to do is something we haven't seen yet, but has been one of my fortes in this forum: reviewing them. My idea is to review each and every banner, starting with the most recent one (the Applejack banner here) and continuing forward with future ones. (No past banners will be reviewed without prior consent or recommendation from the designer him or herself.)
     
    What do you think of the idea? Click on the poll and explain in detail why you chose your option in the comments below.
  14. Dark Qiviut
    This is a review for one song, two covers, of The Moon Rises.
     

     

     
    Back on February 25, 2012, PonyPhonic splashed in his debut single, The Moon Rises, a slow opera-esque musical. With Celestia revered during the day, Luna yearns for the attention, devotion, and love for her moon, something the citizens of Equestria rarely, if not ever, admire. Her naivety and jealousy solidified a conflicted, wounded heart to be the corrupted and feared Nightmare Moon.
     
    A little more than eight months later, well-known brony actress EileMonty uploaded her own cover. The message is the same, but the delivery is different. Instead of a quiet, reserved jealousy, EileMonty's delivery is wishful, but soon turns corrupted and evil beyond compare. Instead of being the singer, EileMonty in The Moon Rises sings in character of Luna and Nightmare Moon.
     
    Both songs work extremely well, and one of the key reasons is the dark music. The piano chimes in lowly, creating that feeling of darkness and loneliness. Drums beat, and the bell tolls, urgently marching for control of Equestria. Beginning softly, it transitions with a soft touch of the xylophone, memorizing it resonates and quickens, with finally silence. The perfectly executed organization of the musical score laments to the audience.
     
    But there is one clever insertion: the background Latin and vocalization during the chorus. It transitions the song from one moment to another and makes Luna's sense of pain and spirituality very believable. Without it, the background score's dark mood becomes less impactful.
     
    Both versions convey Luna's transition and jealousy in two radical, brilliant ways. PonyPhonic's low, male male voice is wishful and reflective. It's as if Luna looks down at the citizens of Equestia, and very slowly gets jealous. But the hidden layer of evil is blanketed with an eerie calm, like a religious prayer. PonyPhonic's continuously calm voice captivates the audience and helps the viewer concentrate on Luna's pent-up envy.
     
    By contrast, EileMonty is Luna, and more overt emotion is expressed throughout. As PonyPhonic's score rings, Luna reflects in sadness and jealousy. But as the music picks up, Luna becomes angry, corrupted, and extremely evil. EileMonty explained that singing it identically to PonyPhonic wouldn't make her impression of the characters as convincing, and this song shows this. In her voice, singing in a quiet, reflective jealousy contrasts too much with Luna's voice and Nightmare Moon's evil. Her transition from calm to really dramatic in her evil is extremely in character and makes the song so chilling. You can feel the evil oozing in her voice in her cover, all the way through the very end. It sounds evil. It feels evil. It IS evil! With the background music, Latin, and song's overall tension, this in-character rendition convincingly belongs in the canon.
     
    PonyPhonic made his spectacular debut with the glorious The Moon Rises, a dramatic opera-like musical song. The blend of the instruments and the Latin gives it an ancient, religious perspective, with PonyPhonic's soft voice reflective, envious, and subtly jealous. EileMonty's cover improvises the method the song is sung, yet retains the respect the original song has. Her excellent impersonation of Luna consequently makes the song belong in the canon. While I prefer EileMonty's cover because of the added depth in Luna's jealous evil and successful impersonation, both versions are equally amazing for different, yet all the right reasons.
  15. Dark Qiviut
    Stories in areas aside from Canterlot, the Crystal Empire, or Ponyville. There are so many places mentioned by name, but aren't given a lot of exploration (Manehattan, Fillydelphia, and Baltimare being three of them). It would be fantastic to see the lives of those cities and see how the citizens there adapt.
    New character interactions. One of season two's biggest strengths is putting characters of various personalities into groups of three (and succeeding with them). Putting Your Hoof Down had Fluttershy with Pinkie and Rarity, whereas Dragon Quest had Twilight, Dash, and Rarity. Twilight Sparkle communicates a lot with Spike, Pinkie, and Rainbow Dash, but not so much with Fluttershy (not since season one, anyway). It'd be great to pair Twilight and Fluttershy into one episode and have them communicate and become even closer friends than it already is.
    An episode where Twilight truly reflects on her friendship. The closest we've seen was Return of Harmony, Part 2 and Magical Mystery Cure, but they were merely smaller scopes within a much bigger plot. An entire episode reflecting her growth would be better.
    Another Scootaloo episode, but not with Rainbow Dash. She may be Dash's protégé, but she's a character where most of who she is surrounds with her and the Cutie Mark Crusaders. What about her relationship with the rest of Ponyville, like Cheerilee, Applejack, or even a background character like Derpy?
    A Silver Spoon-centric episode, and maybe one where she can finally step out of Diamond Tiara's shadow and become a character of her own. She doesn't have a lot of character growth to individualize her, and the hint of development she had (her being the first to applaud Granny Smith) was erased from the chalkboard. Have her grow into a genuine, three-dimensional character!
    A Rarity episode.
    Good Spike-centric episodes. His two episodes in season three suck because they made him an out-of-character soul, which is a shame because his smaller roles helped him grow. And it IS possible for his episodes to be genuinely good, evident by Secret of My Excess and Dragon Quest.
    Trixie attaining a more secondary role. With her much more confident and mentally healed, explore her trials, failings, and triumphs. If creating a show for an audience, but can be troublesome, have her get some help from the Mane Six (maybe Twilight) or Snips and Snails (but by treating them as genuine characters instead of slaves).
    More tertiary roles for the background characters. One drawback in season three was how the background characters' roles diminished compared to seasons one and two; Wonderbolts Academy, Crystal Empire, and Apple Family Reunion had them doing something besides merely being there.
    Speaking of which, have Derpy reappear more (WITH her derpy eyes!). The season finale was a great start; I hope to see more of her in season four!
    A more conservative role in growing the characters. Season three's biggest issue is making the character participate in bold roles way too quickly, inorganically developing the characters occasionally. If going bold, foreshadow it better. Don't cram every single nook and cranny in the episodes, because that's one easy way to produce rushed episodes.
    SLOW—THE HELL—DOWN! One Bad Apple, Keep Calm and Flutter On, Games Ponies Play, and Magical Mystery Cure had episodes progress so quickly that the hints get easily lost or the problems get solved way too quickly and unrealistically. Much better pacing is key.
    At least one Cutie Mark Crusader getting her cutie mark. It's been three seasons with little to no progress, and I think it's time to foreshadow a new cutie mark. Again, though, foreshadowing within a proper pace is important to make the story convincing.
    Echoing Citrus King46 in another post: focus on the characters without using the usual tropes. A good FIM episode isn't merely about overcoming a flaw anymore. It's also about creating conflict and using the characters' strengths and/or equal balance of the characters' strengths and flaws to solve them in a well-told story. Examples include:

    Rainbow Dash: Without focusing on her pride or arrogance and more on her confidence, sincerity, and loyalty. Wonderbolts Academy hinted this, but it mostly focused on a whole balance, her pride early in the episode, her doubt in the middle, and loyalty to her family in the end. Sonic Rainboom is another great example, showing her fear of failure.
    Fluttershy: Less focus on her social anxiety and more on her kindness and care for others. Keep Calm and Flutter On showed a side from her barely seen in the series: her patience and tenacity. She let Discord beat her and then flipped the tables by forming a bond that can't be broken.
    Scootaloo: Less on her idolization of Rainbow Dash and want to fly and more on her other strengths, such as her growth in her bravery and love for extreme sports.
    Twilight: Less on her impatience and cracking under pressure and more about trying to accomplish tasks with a calm, fair conscience. Winter Wrap-Up's an excellent example of that.
    Spike: Less focus on greed and jealousy and more on his determination, bravery, care for his friends (i.e., Lesson Zero), and will to fulfill his tasks right from beginning to end.
    Rarity: Many of her episodes focused on the high life or dresses. Sisterhooves Special was about her relationship with Sweetie Belle, and A Dog and Pony Show focused on using her intellect and intelligence to escape the Diamond Dogs.
    Applejack: Less about the farm life and stubborn pride. Apple Family Reunion did half of this, which was trying too hard to make things right and even better. What would be great is have her do everything right and then succeed so well that maybe she can repeat it, only to make her work too hard as a result. You get the semi-results from Applebuck Season, but without the pride getting in her way.


    ———
     
     
    Source: What do you want to see in Season 4?
  16. Dark Qiviut
    Long before I was a brony, I was and still is railfanner and busfanner. Typically, people travel because they had to. As a busfanner and railfanner, I travel just for the fun of it and will occasionally shoot pictures or videos of the occasion. Occasionally, I post videos of my trips on my YouTube account and will post pictures in one of my main forums, the NYC Transit Forums, under the handle RTS CNG Command.
     
    Two of these examples are Woodlawn and Riverdale, New York City railroad stations under control of MTA's Metro-North Railroad. Both videos took place days apart.
     
    Early in 2012, a friend of mine, Cait Sith, posted a video of his time in Woodlawn
    . Inspired by his work, I decided to make a stop to Woodlawn myself. Every clip that I recorded while I was at Woodlawn is consolidated into one movie via iMovie 11. 
    Most of the clips are recorded in 720p because that framerate captures the high-speed movement better than 1080i or 1080p. Uploaded on September 20.
     

     
    Five days later, I desires to railfan again, this time to Riverdale, a station that I repeatedly have been to since I was four years old. Four photos are in this videos, along with an intro.
     
    All thirty-plus minutes of these clips are recorded in 720p, consolidated into one, and edited in iMovie '11. Uploaded this afternoon.
     

  17. Dark Qiviut
    Author's Note: This is a more thorough, revised review for season three of My Little Pony: Friendship Is Magic. Head here to read the previous version.
     

     
    Season three was like a haphazard dinner at a restaurant. You have a decent appetizer, then a scrumptious entrée, followed by an awful desert.
     
    1 & 2. The Crystal Empire: Part one gave the season a great start. There were layers of great characterization amongst the Mane Six, notably Twilight Sparkle and Spike. The backstory of both King Sombra and the kingdom were also convincing, despite being brief. Its most notable drawbacks, however, were twofold (both in part 2):
    King Sombra's character was flatter than a board. What made Discord and Chrysalis engaging and more objectively menacing were how their personalities shone through. They had depth. Sombra was scary just for the sake of it.
    The plot crawled. Part 1 had an engaging plot that varied in pace. Part 2 had the pace crawl to a standstill as Twilight and Spike explored the Queen's castle while searching for the Crystal Heart.

    Its strongest moment is easily the Door of Illusions/Door of Fear. It explored Twilight's greatest fear and desire to do whatever she can to pass the test. Twilight took this test so seriously and doesn't want to let herself, her friends, and Princess Celestia down. This powerful magic also gave Sombra the only layer given: his utmost cruelty for anyone aside his own.
     
    While part one was great, part two was noticeably weaker. But it was still a hit.
     
    3. Too Many Pinkie Pies: Dave Polsky's best episode by far. It was an episode full of comedy, but it also provided magnificent depth for Pinkie Pie, as well. Her clones were shallow and one-dimensional, with the minds of airheads, intentionally written to separate them from Pinkie's complex layer of care, laughter, and toughness. There was one obvious brony reference, too: G3!cloned Pinkie. The only flaw was the obvious Deus Ex Machina in the middle of Act 2 (where Spike discovered a secret cupboard within one of the back walls to reveal the book).
     
    4. One Bad Apple: An episode that brought in a brand new eventual Cutie Mark Crusader: Babs Seed. The song is easily the catchiest of them all, with a great rhythm, great musical score, and psychedelic background. The CMC underwent the tortures of being bullied by someone who was coaxed under peer pressure to bully. The drawbacks in this episode were one objective, one personal:
    The revelation of Babs being bullied back in Manehattan came off as way too sudden. Even with the foreshadowing earlier in the episode, there was way too much buildup for the opposite. At least one extra hint while Babs joined the forces of Diamond Tiara and Silver Spoon would've given the twist a bit more convincing.
    Silver Spoon and Diamond Tiara were flat. In Ponyville Confidential, Diamond Tiara was given extra depth by being organized and conniving. She put the Cutie Mark Crusaders in hostage with the threat of having their private photos being released in order to embarrass the trio. Here, Diamond Tiara was a generic antagonist. The same can be siad for Silver Spoon, whom was given a little extra layer of depth in Family Appreciation Day when she was the first to applaud to Granny Smith. That layer was missing, and she was relegated to a sidekick again.

    5. Magic Duel: Easily my most favorite episode in season three (and second-best in season three, too). My two analyses can be found here and here.
     
    6. Sleepless in Ponyville: Magic Duel is my most favorite episode in season three, but this one is easily the best. I praised this episode here.
     
    7. Wonderbolts Academy: At the time, it was the boldest episode with Rainbow Dash joining the likes of Snowflake/Horse Power, Thunderlane, Cloudchaser, Raindrops, and Lightning Dust (Dash's foil and episode antagonist). It was Merriweather Willimas's first Dash-centered episode since The Mysterious Mare-Do-Well (arguably the worst episode in the series and in season two), but she didn't disappoint here. WA is by far the best Dash episode since Sonic Rainboom (and easily Williams's best episode); her complex character was explored entirely, and she obviously learned her lessons from her previous appearances. Rather than finding a fault, her faults were showcased and balanced with her biggest strength: her loyalty to what is her family. Rainbow Dash's character is a concrete highlight this season after a disastrous first half of season two. I wrote my full analysis of the episode here.
     
    8. Apple Family Reunion. Unlike the previous episodes, this one is akin to season one and two's slice-of-life episodes. It's tame, but extremely well-done. Applejack's previous episodes centered around her stubbornness and occasional drive to steer away from troubles. Here, she did whatever she could to make the reunion grand, only to have her plans fall apart so badly. It explores a really fantastic side of her: her dedication and love for her family. My most favorite moment of the episode was when Granny Smith said to Apple Bloom that not everyone may make the next reunion, leading up to Applejack's desire to make this reunion the best ever. Here is my full review.
     
    9. Spike at Your Service: Here's where the season's quality began to objectively drop — It was a clunker that reversed Spike's progress in character throughout the series and season three. It had many good smaller moments (including some funny lines), but Spike was handled horribly through a very inane concept. Here's my full review.
     
    10. Keep Calm and Flutter On: A complete reversal of SaYS. The previous episode had a great pace but a shoddy plot and characterization, but this one had easily the strongest characterization of the full cast and shoddy pacing. Fluttershy was extremely in character who didn't fall into being needlessly shy, She was strong-willed and did whatever she could to make Discord trust her in some way. Discord's plan to manipulate Fluttershy completely worked, but Fluttershy witnessed this plan from the very beginning and had him beat in his own game. She's tenaciously patient, and this episode showed the character development she received from Dragonshy, Putting Your Hoof Down, and Hurricane Fluttershy; she was given justice, and Polsky (and Teddy Antonio, the story's creator) deserve immense credit. But Discord's redemption isn't factually as convincing because:
    The pace was abnormally fast with no time to recuperate at any point.
    Celestia's throwaway line when describing her interest to have Discord redeemed was contrite and nonsensical.

    It would've been a hell of a lot better if Discord's redemption was a two-parter; too much information was compacted into one twenty-minute episode, and the timeline was implausibly short. My full review is found here.
     
    11. Just for Sidekicks: Easily my most hated episode of the season. Corey Powell is a wonderful writer who can handle the characters brilliantly. But Spike's character was written atrociously. Instead of being balanced with his greed and commitment to perform right, his qualities were sacrificed for his conniving and greedy sides, lessons that he learned in the past. Powell knows the universe, but tried to give Spike a flaw that he is capable of understanding the need to caution himself. There were several fantastic small moments, but Spike is the focus, so the episode is weighted by his performance. Spike's characterization was an absolute travesty, and I wouldn't EVER recommend this disgusting episode to ANYONE. Here's my full review.
     
    12. Games Ponies Play: This episode I haven't watched yet. But that only determines whether I'll like the episode or not. But I read the transcript on the MLP:FIM wiki, and the characterization is bullshit. It had the worst overall characterization since The Mysterious Mare-Do-Well; they behaved like idiots and got rewarded for it. I'll skip it over.
     
    13. Magical Mystery Cure: The songs are strong and progressed the plot. But that's really the lone strength (besides the animation; it's always been strong). The plot was way too fast, and Twilight's evolution to an alicorn had no momentum from TCEII onward. It was refreshingly dark in many aspects, but the plot whizzed through like flipping a storybook without reading the lines. Each sequences had no time to relax nor explore the consequences of the changing of the Mane Six's core. This episode easily should've been a two-parter to not just make the premise interesting, but also sell the Twilicorn concept better. Like what I wrote in my editorial (found here), The Twilicorn concept is factually stupid, and it was going to take something brilliant to make the idea convincing in the canon. (Liking a concept does NOT mean it's objectively a GOOD one.) M. A. Larson had to weave in the Twilicorn concept in the best fashion possible, and while it was a hell of a lot better than it could've been, given Larson's intellect, it should've been much stronger. It had no momentum, and it showed through here. Overall, I'm okay with it, but objectively (sadly), this episode is a strikeout. My full review for it can be found here.
     
     
     
     
    And she appeared at least five times, three of them WITH her derped eyes!
     
    ———
     
    With the overview of the episodes complete, it's time to review the characters.
     
    After losing some screentime in the last third of season two, Applejack participated in all thirteen episodes. This background pony had very huge roles in almost every episode this season. Examples include:
    Too Many Pinkie Pies: Rounded up all of the Pinkie Pie clones.
    One Bad Apple: Was the "surrogate" sister for the Cutie Mark Crusaders and was the one who said Babs came to Ponyville because she was being bullied back home.
    Sleepless in Ponyville: Was a tertiary character during the camping hike.
    Apple Family Reunion: Need I say more?

    For the most part, she was written very well, and her characterization was great for the most part, even in the bad bad episode she co-starred in, Spike at Your Service. Barring Games Ponies Play (an episode where every character was shafted), she was written well.
     
    In a reversal from Applejack, Rarity had no episode starring her, even in the lone episode where she participated in a somewhat bigger role, Games Ponies Play. She was a tertiary character throughout the season, and she didn't get as much screentime compared to last year. Spike at Your Service and Sleepless in Ponyville wrote her quite well: sassy but caring for her family and friends. But there were no more crucially big roles for her to where she as a character can legitimately stand out.
     
    Even though Rarity had no central episodes, Fluttershy was more of a background pony, even with Keep Calm and Flutter On starring her. In many episodes, she had a very diminished role (i.e., being a background character in One Bad Apple and tertiary character in the second half of SaYS). Two of them didn't have her in the episode at all (SiP, AFR). She didn't stand out as much, but had enough character into her to be identifiable and in character most of the time. That said, it's time for her to grow into a role akin to Keep Calm and Flutter On: more assertive, sweet, and firm in her duties, yet still subtly shy and not as anxious as she once was. Give her more of the ability to further communicate with more citizens besides the princesses, animals, and Mane Six.
     
    Compared to her episodes in season one and two, Pinkie Pie is a mixed bag this season. Too Many Pinkie Pies really explored her as a three-dimensional, complex character who loves her friends and wants to do whatever she can to redeem herself. She showed that she can really make a mistake, but she isn't that aloof. The same can be said for Wonderbolts Academy, where she worried that Rainbow Dash's hard training will result in Dash forgetting her friends, a concept that really works because of how close they are. But her biggest offenders are One Bad Apple, Spike at Your Service, and Games Ponies Play. In those three episodes, she treated the situations with a severe lack of care, resorting to slapstick conversation and attitude rather than paying attention to the action at hand.
    One Bad Apple: When the Cutie Mark Crusaders pleaded to get into Pinkie's float, she kicked back and read the paper instead of paying attention to the panic the CMC had in their faces and tones. The "VEGGIE SALAD!" yell made no sense, either.
    Spike at Your Service: In the scene before the last round of commercials, Applejack said in order to break the "Dragon Code," Applejack's life needed to be saved. Pinkie Pie suddenly acted in a happy, slapstick manner. It didn't fit the scenario nor her character one bit.
    Games Ponies Play: She was basically an airhead with an IQ of 3.

    Of the six ponies, Rainbow Dash was easily the best written. In the first half of season two, her characterization was very shaky, ranging from nice to being a bigger jerk than what she's supposed to be. But from The Last Roundup onward, she's been written much better, and that's very difficult with a character as complex as her. Hurricane Fluttershy took her up in a secondary role; she was the firm, supportive leader and character, giving her her best characterization since early in season two. Season three continued this trend, especially in two key episodes: Sleepless in Ponyville and Wonderbolts Academy. Sleepless in Ponyville explored her caring side, being a surrogate sister to Scootaloo. But even though Sleepless in Ponyville is the best episode this season, it's objectively NOT Rainbow Dash's best performance. That belongs to Wonderbolts Academy, her best episode since season one. Her characterization is extremely strong and incredibly balanced in her strengths, flaws, and callbacks in her developed psyche. She was the breakout character in season one, and season three is where she improved. This season had many weak links; Rainbow Dash's characterization isn't one of them.
     
    Twilight Sparkle showed her growth this season, but it wasn't the case magically. She grew intellectually. This is especially the case in Magic Duel. Trixie used spells that Twilight couldn't do thanks to the corrupted Alicorn Amulet. Early in the season, she showed her temperament, lack of patience, and nervousness, but that was no longer revisited as if ignored. (Unfortunately, this is something Magical Mystery Cure should have exploited, because the REAL Twilight wouldn't have been so calm in the episode.)
     
    The big flaw in her character "growth" this season is, of course, her ascension to being an "alicorn princess." It was a plot device shoved in inorganically with no clear momentum, and the method was so rushed that it resulted in a poor first impression. And with season four's premiere not airing for several months, this skepticism is something you don't want laid out to your audience.
     
    But you can't have Twilight without Spike. Early in season three, he was given three smaller, important roles that grew his character:
    He was the one instructed to return the Crystal Heart to its shrine.
    He found the Deus Ex Machina in Too Many Pinkie Pies.
    While Twilight was exiled in the Everfree Forest, he kept the team together.

    Unfortunately, his important roles as a tertiary character diminished greatly. And to make it worse, the two episodes starring him made him completely out of character. In Spike at Your Service, he was incompetent and careless, a complete contradiction to the previous episodes. Just for Sidekicks wrote him just as badly by converting him into a very unlikeable bastard, something from Owl's Well that Ends Well that I didn't miss at all. And in here, he was a greedy bastard, and he learned about the consequences of greed back in Secret of My Excess and Dragon Quest. It was a total flip-flop, and as a Spike fan, his episodes really disappointed me. The next time he shows up as a main character, less use of made-up "flaws" for him (and less use them as lame excuses for humor) and replace them with genuine good quality characterization!
     
    Rainbow Dash was the first breakout character in season three; Scootaloo is the other. She had one main episode all season: Sleepless in Ponyville, and her character was explored majorly in it. She idolizes Rainbow Dash and wants to do whatever she can to perform at her best just like Dash. Dash's personality evidently ebbed onto her because she had a façade so others don't see her as "weak." That conversation at the end really helped cement some needed character growth for her.
     
    Now I can talk about Discord, the Spirit of Chaos and Disharmony. His "redemption" episode was handled a hell of a lot better than anticipated. And at the end, he remains chaotically antagonistic. That said, issues with the way his character "grew" are extremely evident, and I mentioned this in my review of the episode linked above and overview early in this review alone. That said, if he isn't used at any point in season four, his episode is purposeless.
     
    The same can be said with Trixie. Magic Duel was supposed to be an episode for season two (in fact, the final draft of the script was submitted sometime in early-2011). I'm unsure why it wasn't released for season two, but part of me believes it has something to do with animation or another episode taking its place (maybe A Canterlot Wedding, I don't know), but that's merely speculation. Her episode brought her back, and she returned with anger corrupting her conscience. She was a showmare who got the short end of the stick in Boast Busters, and Magic Duel showed her pain and bloodthirsty desire for revenge. The end of the episode was tremendous growth of her character (as well as Twilight's), especially her stumble at the end before getting back up and galloping away. It's unknown if she'll ever get another episode, but she has so much potential for it to go to waste.
     
    ———
     
    So, what went right?
    The characterizations of Rainbow Dash and Scootaloo are brilliantly done. They were the breakout characters this season and were one of the major improvements season three had from season two. This is especially the case for Rainbow Dash, whose three episode were among the weakest in season two.
    The songs are brilliantly done, as usual. My Little Pony: Friendship Is Magic has always done one thing right, and that's compose some very great songs. Babs Seed and Raise This Barn are extremely catchy with clever animation, great music that fit the characters and situations, and in-character personality. Despite Magical Mystery Cure's failure to produce, the songs (despite being chopped for time) never dipped in quality.
    Each season, the animation has become more complex and smoother, and this season is no exception. There have been little tidbits to make the animation smoother, such as not as much constantly mirroring in the heads (Trixie's bangs in Magic Duel being a great example). Other examples include the little movements in their chins in front view, putting the anatomy in perspective, and Twilight's waving of her hair in The Failure Song.
    When the bold decisions went right, it was extremely great. Magic Duel and Wonderbolts Academy are two such episodes where the staff went bold and did a damn great job accomplishing it.
    Keep Calm and Flutter On — despite being a okay episode — didn't accomplish this feat as well as some make it out to be. Discord's redemption was horribly rushed and isn't as solid as it should've been. Frankly, it should've been held back for a two-parter in a future season.
     
    There's only one concept that I saw that a self-contained redeemed Discord episode would work. A user on EQD named HMS_Celestia wrote this small passage in Twilight's perspective (first-person) in response to this challenge:
     
    So, what went wrong?
    The background ponies rarely had a role in any of the episodes. As I wrote several times before, background ponies help give the universe much more life than if it was the Mane Six (plus Spike, the princesses, and the Cutie Mark Crusaders) alone. Each background pony has a personality who helps give the canon life. Seasons one and two had them participate in several important roles. This isn't the case in season three: The Crystal Empire, Wonderbolts Academy, and Apple Family Reunion are the only episodes where they were doing something and/or were actively involved on stage during the action.
     
    And it isn't only Derpy who was a victim of this cost-cutting measure. Every background pony was affected!
    Budget is a really key issue here. Back when season three was under production, the writers and Hasbro interpreted it to be the final season for the series. In a thirteen-episode season (and in a supposed series finale), the budget gets sliced. The script, storyboarding, appearances of the background ponies, and rough executions of many ideas dictate this.
    Season three got too bold too quickly. Seasons one and two had much more relaxed approaches to developing the characters. As a result, the characters developed progressively and naturally (90% of the time). In season three, the team dropped in several bold ideas that should've gone through much more proper care and revisiting.
    Speaking of "bold," season three forced itself to go bold. There is a major difference between going bold progressively and going bold for the sake of it. Keep Calm and Flutter On and Magical Mystery Cure went bold for the sake of going bold (both due to the initial expectation of season three being the final one and Hasbro's greed for toys), with no prior momentum to realistically execute the subsequent events. Magic Duel and Wonderbolts Academy went bold progressively and took its time to make the episodes as plausible as possible. Despite its massive foreshadowing throughout, Keep Calm and Flutter On didn't have the prior momentum to make Discord's redemption as easily sold, either.

    [*]Many of the episodes had major pacing issues. KCaFO and MMC each zoomed way too fast, and GPP's ending was too sudden, too. Crystal Empire, Part 2's first and second acts were too slow. The quality of the timing in the plotline was extremely inconsistent, a complete reversal of the episodes from seasons one and two. The excuse of "you have only twenty minutes to make an episode" doesn't work, including in season three. Check out Corey Powell's two episodes in season three, Apple Family Reunion, and Wonderbolts Academy. Pacing was NOT an issue in those four episodes.
    [*]Too many ideas were crammed into one condensed episode. Magical Mystery Cure and Keep Calm and Flutter On are the two lone, obvious offenders. They should have been two-parters, because there was so much material to cover, and having everything settle after twenty minutes makes the episode rushed and convoluted. Magical Mystery Cure is the biggest offender of the two, because it was the season finale and had an extremely fragile concept (the Twilicorn) that can go really wrong if handled poorly.
     
    And this is the key issue of McCarthy's and Strong's words during their interviews regarding Twilight's current status. They said she's still the same character in personality (and Twilight possibly continuing to live in Ponyville), but that isn't good enough. The purpose for her being an alicorn must be greater than that. Doing what Strong and McCarthy claim runs the risk of devolving (or "ponyvolve," according to one of NetRaptor's kids on her DeviantArt journal) Twilight into a digital billboard. She is a princess; in Equestria, a princess and alicornhood mean more than mere titles. They're symbols of royalty, respect, and responsibilities of managing themselves emotionally and physically. If all that changes is only her wings, then the Twilicorn (and princess) concepts are meaningless! Just because things change doesn't mean it's a good change. The Twilicorn at this stage is an objectively terrible change that risks altering the core of the entire dynamic of the series.
     
    Lastly, because it was treated as the series finale, MMC was supposed to resolve some needed questions. Instead, it opened up more questions and even more confusion. As a writer, unintentional questions and extra confusion following a supposed series finale (and potentially series-altering dynamic) are some of the last things you want: It's a sign of very bad writing.
    What kind of princess will Twilight be?
    What purpose will she have as an alicorn?
    How will the consequence of her ascension affect her relationship with her friends — the Mane Six, Spike, and the rest of the citizens in Ponyville, Canterlot, and the Crystal Empire — psychologically and emotionally?
     
    (Even though they supported her, it doesn't mean they'll completely like eventual results down the road.)

    [*]Some of the concepts shouldn't have existed in the first place. Spike at Your Service is an obvious offender due to Spike's poor portrayal. Hasbro's excessive meddling of the canon with the Twilicorn is another, but seeing as I harped against it in my editorial (linked above), I won't go further. Another is the concept of predestined circumstances. In my review for Magical Mystery Cure (also linked above), I wrote why the concept of predetermined consequences doesn't realistically work:
    Quote
    [*]Season three is treated as the last, period. Both the writers and Hasbro viewed it as the end, hence the very bold ideas and thirteen-episode format. The original order is sixty-five episodes. In seasons one and two, the approaches were as conservative as a Republican, but the overall results made the characters stronger and believable. Not too often did Hasbro mandate DHX to go bold. But then, there was some logic to go bold, but not so bold as to have your audience question your business practice.
    [*]Its biggest flaw: its brevity. Because of its compacted size and lower budget, quality of the editing, scriptwriting, characterization, and logic are sacrificed in favor of cramming everything into several smaller packages like a seven-foot-tall basketball player inside a Smart Car. This makes the episodes feel stilted and not up to snuff. When this happens, the quality of the season suffers, and you run the risk of alienating your audience (and if they don't leave, have them doubt that the staff can't really dig themselves out of that hole). It's not like the only bad episode was the season finale, because the overall track record prior was more successful, and there is another season coming up. Instead, we've had a consecutive string of some really bad episodes with very questionable decision-making from people who are paid to produce good quality work, and season three's finale was treated as a series finale. Imagine if the series ended right there. You run the risk of soiling My Little Pony: Friendship Is Magic's reputation as a good quality animated product.


    So what now?
     
    This is the good thing about season four. It gives the team the opportunity to right the ship and fix some of the issues seen from season three. The Twilicorn left a pretty poor first impression. And first impressions are so critical, especially if the execution sucks. A poor first impression risks staining the character's reputation and can make a character virtually unlikeable. Twilight's first impression as an alicorn is factually poor in writing quality (you're kidding yourself if you say otherwise), and that will never go away. However, with twenty-six episodes on the horizon:
    It gives the Twilicorn's execution another chance. If the series was over, that was it. You risk ruining Twilight as a character permanently. But season four opens up the opportunity to make the Twilicorn work in the canon. Its start was poor, but hopefully its finish will forever redeem her.
    More questions can hopefully be resolved, such as the poorly thought-out retcon of a cutie mark from a "talent/interest" to a "destiny."
    A full, twenty-six-episode season means a much bigger budget. This means:More time can be spent to compose the scripts, edit them, and resolute them so the characterizations, timing, logic, physics, and consequences make sense.
    The background ponies have the opportunity to behave like important secondary or tertiary characters rather than having the characters there for the sake of it. Bigger budgets allow two important things.
     
    Firstly, the storyboarders can lay out the foreground, middleground, and background, yet give them some kind of roles instead of half-statues.
     
    Secondly, the animators will be capable of animating the cartoon with more computer energy. When you have lesser background characters, the overall memory of the episode drops, giving the animators a lesser chance of screwing up. Unfortunately, lesser background characters equal lesser life in the environment and lesser games for your audience to play.

    [*]Not as many ideas have to be crammed into one package. Twenty-six episodes means you can spread out the bigger ideas into several smaller ones. You're given the room to provide a more conservative method to grow the characters, which leads to less stilted characterization and confusion. if going bold, it allows better foreshadowing to lead up to those needed moments.
    [*](From a personal perspective) More opportunity to grow (other) characters organically, like the Cutie Mark Crusaders, Discord (hopefully), Diamond Tiara, Silver Spoon, Babs Seed, etc.


    Overall, season three's episode quality is a mixed bag. There were so many great episodes in the first half, but of the last five episodes, only Keep Calm and Flutter On can be called good, and even that was greatly flawed. Seasons one and two progressed in several baby steps, but season three, due to its order of sixty-five episodes, attempted to perform bigger and more grandiose. Some episodes did a fantastic job (Wonderbolts Academy, Magic Duel), but it failed in others (Magical Mystery Cure). It felt like a final season in a series rather than a continuation for several seasons. So the team attempted to put forth more radical ideas that would make much more sense if given more time to foreshadow everything, especially the horrid Twilicorn concept. It forced itself to go bold, and it's evident by the really wavering quality of the episodes and even the ideas.
     
    Nonetheless, I still have a lot of faith in the team. With season four having twenty-six episodes, there are many possibilities for the series to progress into deeper, more whimsical, and more thoughtful territories. I trust the writers and storyboard artists in getting the job done for season four. Moreover, it gives some poor concepts and results (like the Twilicorn) another chance to redeem themselves and eventually work. Who I have no faith in, however, is Hasbro: They're notorious for inserting some very stupid, series-altering ideas in the canon with no other reason than to sell toys. The results have been mixed, so I patiently wait for the subsequent quality of the upcoming episodes in season four.
     

     
    So, with that, here's my list of season three episodes (from most favorite to least favorite regardless of quality):
    Magic Duel
    Sleepless in Ponyville
    Wonderbolts Academy
    Apple Family Reunion
    The Crystal Empire, Part 1
    Keep Calm and Flutter On
    Magical Mystery Cure
    Too Many Pinkie Pies
    One Bad Apple
    The Crystal Empire, Part 2
    Spike at Your Service
    Just for Sidekicks

  18. Dark Qiviut
    Season three was like a haphazard dinner at a restaurant. You have a decent appetizer, then a scrumptious entrée, followed by an awful desert.
     
    1 & 2. The Crystal Empire: Part one gave the season a great start. There were layers of great characterization amongst the Mane Six, notably Twilight Sparkle and Spike. The backstory of both King Sombra and the kingdom were also convincing, despite being brief. Its most notable drawbacks, however, were twofold (both in part 2):
    King Sombra's character was flatter than a board. What made Discord and Chrysalis engaging and more objectively menacing were how their personalities shone through. They had depth. Sombra was scary just for the sake of it.
    The plot crawled. Part 1 had an engaging plot that varied in pace. Part 2 had the pace crawl to a standstill as Twilight and Spike explored the Queen's castle while searching for the Crystal Heart.

    Its strongest moment is easily the Door of Illusions/Door of Fear. It explored Twilight's greatest fear and desire to do whatever she can to pass the test. Twilight took this test so seriously and doesn't want to let herself, her friends, and Princess Celestia down. This powerful magic also gave Sombra the only layer given: his utmost cruelty for anyone aside his own.
     
    While part one was great, part two was noticeably weaker. But it was still a hit.
     
    3. Too Many Pinkie Pies: Dave Polsky's best episode by far. It was an episode full of comedy, but it also provided magnificent depth for Pinkie Pie, as well. Her clones were shallow and one-dimensional, with the minds of airheads, intentionally written to separate them from Pinkie's complex layer of care, laughter, and toughness. There was one obvious brony reference, too: G3!cloned Pinkie. The only flaw was the obvious Deus Ex Machina in the middle of Act 2 (where Spike discovered a secret cupboard within one of the back walls to reveal the book).
     
    4. One Bad Apple: An episode that brought in a brand new eventual Cutie Mark Crusader: Babs Seed. The song is easily the catchiest of them all, with a great rhythm, great musical score, and psychedelic background. The CMC underwent the tortures of being bullied by someone who was coaxed under peer pressure to bully. The drawbacks in this episode were one objective, one personal:
    The revelation of Babs being bullied back in Manehattan came off as way too sudden. Even with the foreshadowing earlier in the episode, there was way too much buildup for the opposite. At least one extra hint while Babs joined the forces of Diamond Tiara and Silver Spoon would've given the twist a bit more convincing.
    Silver Spoon and Diamond Tiara were flat. In Ponyville Confidential, Diamond Tiara was given extra depth by being organized and conniving. She put the Cutie Mark Crusaders in hostage with the threat of having their private photos being released in order to embarrass the trio. Here, Diamond Tiara was a generic antagonist. The same can be siad for Silver Spoon, whom was given a little extra layer of depth in Family Appreciation Day when she was the first to applaud to Granny Smith. That layer was missing, and she was relegated to a sidekick again.

    5. Magic Duel: Easily my most favorite episode in season three (and second-best in season three, too). My two analyses can be found here and here.
     
    6. Sleepless in Ponyville: Magic Duel is my most favorite episode in season three, but this one is easily the best. I praised this episode here.
     
    7. Wonderbolts Academy: At the time, it was the boldest episode with Rainbow Dash joining the likes of Snowflake/Horse Power, Thunderlane, Cloudchaser, Raindrops, and Lightning Dust (Dash's foil and episode antagonist). It was Merriweather Willimas's first Dash-centered episode since The Mysterious Mare-Do-Well (arguably the worst episode in the series and in season two), but she didn't disappoint here. WA is by far the best Dash episode since Sonic Rainboom (and easily Williams's best episode); her complex character was explored entirely, and she obviously learned her lessons from her previous appearances. Rather than finding a fault, her faults were showcased and balanced with her biggest strength: her loyalty to what is her family. Rainbow Dash's character is a concrete highlight this season after a disastrous first half of season two. I wrote the full analysis here.
     
    8. Apple Family Reunion. Unlike the previous episodes, this one is akin to season one and two's slice-of-life episodes. It's tame, but extremely well-done. Applejack's previous episodes centered around her stubbornness and occasional drive to steer away from troubles. Here, she did whatever she could to make the reunion grand, only to have her plans fall apart so badly. It explores a really fantastic side of her: her dedication and love for her family. My most favorite moment of the episode was when Granny Smith said to Apple Bloom that not everyone may make the next reunion, leading up to Applejack's desire to make this reunion the best ever. Here's my full review.
     
    9. Spike at Your Service: Here's where the season's quality began to objectively drop — It was a clunker that reversed Spike's progress in character throughout the series and season three. It had many good smaller moments (including some funny lines), but Spike was handled horribly through a very inane concept. Here's my full review.
     
    10. Keep Calm and Flutter On: A complete reversal of SaYS. The previous episode had a great pace but a shoddy plot and characterization, but this one had easily the strongest characterization of the full cast and shoddy pacing. Fluttershy was extremely in character who didn't fall into being needlessly shy, She was strong-willed and did whatever she could to make Discord trust her in some way. Discord's plan to manipulate Fluttershy completely worked, but Fluttershy witnedd this plan from the very beginning and had him beat in his own game. She's tenaciously patient, and this episode showed the character development she received from Dragonshy, Putting Your Hoof Down, and Hurricane Fluttershy; she was given justice, and Polsky (and Teddy Antonio, the story's creator) deserve immense credit. But Discord's redemption isn't factually as convincing because:
    the pace was abnormally fast with no time to recuperate at any point.
    Celestia's throwaway line when describing her interest to have Discord redeemed was contrite and nonsensical.

    It would've been a hell of a lot better if Discord's redemption was a two-parter; too much information was compacted into one twenty-minute episode, and the timeline was implausibly short. My full review is found here.
     
    11. Just for Sidekicks: Easily my most hated episode of the season. Corey Powell is a wonderful writer who can handle the characters brilliantly. But Spike's character was written atrociously. Instead of being balanced with his greed and commitment to perform right, his qualities were sacrificed for his conniving and greedy sides, lessons that he learned in the past. Powell knows the universe, but tried to give Spike a flaw that he is capable of understanding the need to caution himself. There were several fantastic small moments, but Spike is the focus, so the episode is weighted by his performance. Spike's characterization was an absolute travesty, and I wouldn't EVER recommend this disgusting episode to ANYONE. Here's my full review.
     
    12. Games Ponies Play: This episode I haven't watched yet. But that only determines whether I'll like the episode or not. But I read the transcript on the MLP:FIM wiki, and the characterization is bullshit. I'll skip it over.
     
    13. Magical Mystery Cure: The songs are strong and progressed the plot. But that's really the lone strength (besides the animation; it's always been strong). The plot was way too fast, and Twilight's evolution to an alicorn had no momentum from TCEII onward. It was refreshingly dark in many aspects, but the plot whizzed through like flipping a storybook without reading the lines. Each sequences had no time to relax nor explore the consequences of the changing of the Mane Six's core. This episode easily should've been a two-parter to not just make the premise interesting, but also sell the Twilicorn concept better. The Twilicorn concept is factually stupid, and it was going to take something brilliant to make the idea convincing in the canon. (Liking a concept does NOT mean it's objectively a GOOD one.) M. A. Larson had to weave in the Twilicorn concept in the best fashion possible, and while it was a hell of a lot better than it could've been, but given Larson's intellect, it should've been much stronger. It had no momentum, and it showed through here. Overall, I'm okay with it, but objectively (sadly), this episode is a strikeout. The full review for it can be found here.
     
     
     
     
    And she appeared at least five times, three of them WITH her derped eyes!
     
     
    Overall, season three's episode quality is a mixed bag. There were so many great episodes in the first half, but of the last five episodes, only Keep Calm and Flutter On can be called good, and even that was greatly flawed. To put it bluntly, the biggest flaw in season three was its brevity. Seasons one and two progressed in several baby steps, but season three, due to its order of sixty-five episodes, attempted to perform bigger and more grandiose. Some episodes did a fantastic job (Wonderbolts Academy, Magic Duel), but it failed in others (Magical Mystery Cure). It felt like a final season in a series rather than a continuation for several seasons. So the team attempted to put forth more radical ideas that would make much more sense if given more time to foreshadow everything, especially the horrid Twilicorn concept. It forced itself to go bold, and it's evident by the really wavering quality of the episodes and even the ideas.
     
    Nonetheless, I still have a lot of faith in the team. With season four having twenty-six episodes, there are many possibilities for the series to progress into deeper, more whimsical, and more thoughtful territories. I trust the writers and storyboard artists in getting the job done for season four. Who I have no faith in, however, is Hasbro: They're notorious for inserting some very stupid, series-altering ideas in the canon with no other reason than to sell toys. The results have been mixed, so I patiently wait for the subsequent quality of the upcoming episodes in season four.
     

     
    So, with that, here's my list of season three episodes (from most favorite to least favorite regardless of quality):
    Magic Duel
    Sleepless in Ponyville
    Wonderbolts Academy
    Apple Family Reunion
    The Crystal Empire, Part 1
    Keep Calm and Flutter On
    Magical Mystery Cure
    Too Many Pinkie Pies
    One Bad Apple
    The Crystal Empire, Part 2
    Spike at Your Service
    Just for Sidekicks

    ———
     
     
    Source: *SPOILERS* Season 3 Review Thread
  19. Dark Qiviut
    This is the second episode this season featuring Spike. His previous episode, Spike at Your Service, was reviewed rather poorly because Spike was portrayed as incompetent and completely careless in his tasks. He was extremely out of character in SaYS, and with Powell (who wrote Sleepless in Ponyville) at the helm, I expected her to write him brilliantly in character.
     
    Powell and the rest of the team did a great job in almost every part of this episode. What she did well were as follows:
    "Don't have your cake and it, too" was the main moral in this episode, and it was cleverly hidden in the canon. Instead of telling the moral, it was progressively demonstrated and shown in several basic steps.
    The Cutie Mark Crusaders were brilliant. In her two episodes, they have been written really well, and their characterizations have been intact. Sweetie Belle's cute as usual, and both Apple Bloom and Scootaloo are eager yet still different to where they're not carbon copies of each other.
    The pets were absolutely great. One of the major criticisms this fandom has delivered was not giving the pets enough screentime, particularly Owlowiscious. This was the episode where they all shone.
    Winona: Caring and honest. He genuinely wants to help and is a very likeable and loyal dog at that. Sometimes he gets a bit frisky and will carry himself a bit too much.
    Owlowiscious: Level-headed, intelligent, and does whatever he can to keep Spike in line. Spike is still a kid, so when Twilight isn't around, Owlowiscious is there to watch out for him. Even with all those "whos," he has so much personality in the way he talks, looks, glares, and behaves. He's a character with a ton of depth.
    Gummy: Just the cute, naïve, toothless alligator he's been. He still has that stare, but those angry eyes give him some personality.
    Tank: He's extremely loyal to Rainbow Dash and just calm and affectionate. But because tortoises aren't natural fliers, his flying is rather clumsy, which brings on some nice comedy and awes for him. Tank is cutest MLP:FIM pet!
    Opalescence: She and Angel have the strongest characters: troublesome, snide, and chaotic. But she was more subdued here, even though she was still troublesome here and there.
    Angel Bunny is a lovable bastard from Hell. For a character with the name "Angel," he's spoiled and is someone who constantly misbehaves and starts trouble. He's the one who's been the biggest thorn in the pets' and Spike's side throughout. He's someone who fits the role of antagonist very well.

    [*]There's extremely dedicated kinship between the Mane Six and their pets. From the way they talked and behaved with their pets, it's obvious that they're extremely close. The cutest was Rainbow Dash and Tank and how Dash tried to hide it in her typical tomcoltish fashion. Cute and funny.
    [*]Angel's extreme suspicions with Spike. Since the beginning of the episode, he obviously didn't like the way Spike was handling himself and did whatever he could to embarrass the hell out of him and show to the Mane Six that he only took care of their pets for his own greed.
    [*]The little tidbits of Spike having to release Peewee back where he belongs. Which I'll admit, I'm a bit sad. Through the pictures, Peewee was a great and troublesome little phoenix, yet still meant well. I'm glad he's back with his parents, but it's a little disappointing and unfortunate that we may likely never see him in the series again.
    [*]The concept of the episode was simple, but great. It fits the scope of My Little Pony: Friendship Is Magic very well.
    [*]After a while, we're seeing a bit more action from the background ponies. Cheerilee makes her season debut, and she and Big Mac are together (again). In addition, we see Screw Loose again! *…yay.* And Carrot Top, Berry Punch, Amethyst Star/Sparkler, and Colgate, too! The fact that they're there, even in non-speaking roles, helps give the environment so much life, and the world of MLP:FIM needs that to make it engaging to the audience.
    [*]The pace was so smooth here. It flowed from one scene to the next without any need to rush, a role reversal to Keep Calm and Flutter On.
    [*]Very subtle, but a silhouette of Derpy (no eyes, though) returns for the first time since Magic Duel! She can be spotted in one (maybe two) places:
    Take a look at the clubhouse and watch for the sky-diving poster at the right-hand side. There's a silhouette of Derpy's design for you to see.
    (Just as Twilight exits the library, take a look at the train station in the background. You'll see some distinct design of a mane and tail galloping towards the station. However, given the faded background, it's possible that this pony was actually Applejack.)

    [*]The foreshadowing throughout the episode. Just like Keep Calm and Flutter On, there were layers of clues to hint where the episode would travel and resolve. Four big clues were featured: The cake, Angel being a conniving bastard, and Spike forcing to give away the jewels one by one were three of them. The other was Zecora warning him in her usual rhyming self to not let his lust for jewels go into his head.


    However, just because I listed so many good things doesn't make it a genuinely good episode. Many of these things were from secondary to tertiary roles. Spike himself was the primary character, so the episode will focus on him dominantly.
     
    And this is where Powell and the rest of the crew did so wrong: Spike himself was completely unrecognizable. As I watched the episode, I asked myself, "Did someone kidnap Spike and replace him with an imposter?" Besides his ability to cook and grousing for not being invited to the Equestria Games, his characterization and development from the rest of series were nonexistant. Instead of being completely careless in every single thing he did like in Spike at Your Service, this drastic bastardization in his character shifted to the other side of the scale. He was greedy, selfish, manipulative, and didn't care about the pets one bit. Instead of a balance between selfishness and selflessness throughout the episode, it was segregated, with his selfishness used as a plot device for almost the entire episode until the very end. He took advantage of his friends and used their pets as pawns to make his jewel cake.
     
    In season two, the two episodes starring him included two huge facets that helped him grow into a much more selfless character:
    In Secret of My Excess, we saw how much greed in a dragon can consume his or her soul. Spike since learned about the dangers of greed.
    In Dragon Quest, Spike wanted to find his own in the dragon world, so he joined the migration, where he bumped into some very antagonistic dragons. But here, he also learned about how precious life and caretaking were when he refused to destroy the phoenix egg. He wasn't going to do something stupid, such as peer pressure from other dragons, get the best of him. Even in his short time, it's obvious he cared so much for Peewee.

    It's particularly the absence of his development from Dragon Quest where there was such a big problem here. He wasn't going to sacrifice anyone's lives for the sake of sticking with the clan. But he also knew that being someone's caretaker required massive responsibilities, and Spike is someone who can hold his own despite messing up occasionally. For example, in Magic Duel, he was the one who kept the team together while Twilight was exiled in the Everfree Forest. It was a small scene quantitatively, but it gave him so much depth in his character. Here, he showed no care for the pets at all, a complete contradiction of Dragon Quest's resolution/moral and his affection and love for Peewee himself. This is a task that requires so much trust, and Spike didn't give a damn about what they were thinking until the very end. He came across as antagonistic, making him an unlikeable, out-of-character shell.
     
    Even with a jewel cake that he would so love to bake, he knows very well that petsitting is a heavy responsibility. What an in-character Spike would REALLY do is put the cake business beside him and take care of the pets while they're gone. And he (and maybe Owlowiscious) would be the ones who would discipline the pets, especially Angel, whose trust for Spike and the other pets are thinner and more fragile than the graphite of a mechanical pencil. He may still have those thoughts about the cake, which would create some sort of conflict, but he'll promise to himself that he'll take his time disciplining the pets and sacrifice his cake willingly. Once he's done, then maybe he'll get jewels as a reward, and maybe he can successfully bake his cake (attempting to taste a jewel, but warned by Owlowiscious before he does). That way, the moral of "don't have all of your cake and eat it, too" can still fit yet keep Spike in character.
     
    Frankly, this would have been much better if it were a season one or season two episode (pre-SoME or pre-DQ), where he wasn't given a lot of development and still had that extremely selfish streak in him. But it took place late in season three, and he received so much character development since the premiere. Therefore, it stuck out and just didn't fit him. This growth of his personality was absent in Just for Sidekicks.
     
    Spike is a character who's had several important roles this season. Despite being minute, they helped him grow as a more mature character. To see that growth reversed in the two Spike-centered episodes this season is a huge disappointment. It's an even bigger disappointment here because Powell is an excellent writer with Emmy Award nominations to her credit. I've seen her work, so she has the experience and wherewithal to do so great. Sleepless in Ponyville is one of the best episodes in the entire series and was an amazing debut for her. She showed exactly what she can do there and even here in many places. To see that potential fall flat with an out-of-character Spike in Just for Sidekicks saddens me.
     
    This was an episode with both a great concept and moral, and it was filled with so much potential. The Cutie Mark Crusaders and the pets were filled with character that resulted in plenty of laughs and conflict. But Spike was the focus in Just for Sidekicks, and he was extremely poorly written. Spike at Your Service disappointed me because he was written as carelessly incompetent, but even there did he show plenty of care for others. Here, his extreme selfishness and lust for a jewel cake were a sudden flip of his character development, and he didn't behave like the Spike I know and love. Overall, a severely disappointing episode.
     
    ———
     
    Source: S03:E11 - Just for Sidekicks
  20. Dark Qiviut
    If you want to read my first impressions of the episode, check out the spoilers:
     
     
     
     
     
     
    After re-watching it, the episode has since really grown on me, and I began to embrace it more and more. Now I detail a few more things I adored:
    Of all the episodes this season that featured the entire Mane Six cast, this is easily the strongest. Each line from the characters worked to perfection. Rarity, Applejack, Rainbow Dash, Pinkie, Twilight, and Spike had great and in-character lines. Celestia, for her brief moment, was great. Discord's antics and lines stole the episode.
    The foul language from the critters. Of the Mane Six, Fluttershy is the only one who's been able to communicate and understand the creatures (the lone exception being Hell's Angel, strangely enough). Her being a median for both Applejack and the beaver was cute and hilarious.
    Everyone but Fluttershy NOT trusting him, even completely all the way through the episode. Everyone was absolutely apprehensive about his revival and "reformation." Although Discord is starting to learn the error of his ways, it's obvious they still don't fully trust him. Even Celestia is still uncomfortable having him around, hence her stern whisper. This works really well because if everypony began to trust Discord off a drop of the dime, it would be way too sudden. It's going to take much more time before Discord can be fully relied on. DHX, writers, I'm counting on you to show some more development between him and the rest of the cast.
    Discord still being the Spirit of Chaos, but not to the point of being a true villain. Of the four villains throughout the series, Discord has the most potential because of his charisma and depth in character. His tricks can still drive everyone angrier than the Angry Beavers, but still be both a protagonist and anti-hero. This draconequus has so much depth and can really give the canon so much worldbuilding. Furthermore, even more character development for Discord himself. More of this, the better!
    The occurrence of one-shot characters returning to the scene. Like I said with Babs Seed in my analysis for Apple Family Reunion, we're seeing one-shot characters returning and hopefully receiving more of a role in the canon. Trixie, then Babs, and now Discord. I'd like to see more of this in the future, and hopefully more of Discord later this season and beyond.
    The hilarity. Discord's tricks work so well and fit him so excellently. I was laughing a lot from his antics, particularly him taking out his eyeballs, rolling down the red carpet, reformatting Fluttershy's couch, and the dancing candles akin to Beauty & the Beast's "Be Our Guest."
    The Deus Ex Machina being defeated early. Too Many Pinkie Pie's biggest flaw came midway in the plot, which was Spike discovering the book from inside a secret cupboard that led to the Legend of the Mirror Pond. The trick of Twilight forcing Discord to reform (only to have it being eaten) was an extremely clever and hilarious take in poking fun at this plot device.
    Discord's plan to manipulate Fluttershy into having her promise not to use the Elements of Harmony against him, only to have this plan both work AND fail. When he was released, he composed a plan to fool and trick Fluttershy and take advantage of her kindness and assertiveness. All of those tricks were used in order to embarrass and humiliate her friends and convert her to his side. However, in the dinner party, he began to enjoy her company, and he was starting to at least have a heart for friendship, for his heart was as cold as stone. This enjoyment of her company made him spill those lines and compassion. The game he played worked for him, but also against him. "Well-played, Fluttershy. Well-played" is the best line in the entire episode (perhaps the entire season, with the exception of "I quit!" from Rainbow Dash and that line from Granny Smith in Apple Family Reunion dictating the possibility of not having so many family members attending the next reunion) and put his change of heart into full circle. But his stone cold heart wouldn't warm up without some hints, which is what I'm going to deliver next.
    The foreshadowing. So much of it. It wasn't one surprise to another. Each event led to another and made the episode feel complete. Here's what I mean:
    The Angry Beaver who didn't give a dam about Applejack's farm. This event hinted the huge dams and flood later in the episode.
    Discord's sneaky trick with his tail. When he snapped his fingers, the beavers were put under a trance, and they built the dams that flooded Sweet Apple Acres (which Discord later froze into a lake of ice).
    Discord eating the paper. This foreshadowed Twilight's plan to forcefully reform Discord, and he was one step ahead of her plan. When Twilight and the others left, they conversed on a backup plan to forcefully reform him in front of Fluttershy's door. Twilight said she had that plan. I wouldn't be surprised if Discord heard them and, with his magic, stole the spells and ate the paper.
    Fluttershy declaring Discord as a friend. Discord intended to be buddy-buddy with her, but Fluttershy's words to Discord were kind and sincere. For a cold character such as Discord, it's something that he almost never hears and notices: actual warmth in conversation and belief that his exterior and treacherous trickery can be broken down by kind words and attitude. But he still manipulated the Mane Six and severed his trust she had for him. That line he spilled as Fluttershy rejected his manipulation and stormed off broke down the last bits of that block of cement and put that moment in the dinner party to full circle.

    But there was one big flaw in this story, and it's completely the opposite of Spike at Your Service: The pace was too fast. From the get-go, the momentum was extremely quick, whereas Spike at Your Service had a great pace but a poor plot and even worse characterization of Spike. The runner broke into a sprint on the treadmill and, for the duration of the show, never slowed down. Writing a great pace for a storytelling is a lot like aerobic exercising. You start the pace slow and then you slowly build up your momentum and energy. Then, for one to two minutes, you race and make your heart beat quickly. Then you slow down again and change the pace and intensity here and there. In addition, you breathe to let the oxygen flow. Just like the person in his exercise routine, Keep Calm and Flutter On held his breath, then exhaled for a quarter of a second, and suddenly held it in for another minute. This kept on going, and this plot had no time to breathe and actually calm down for a few moments.
     
    Discord's redemption would've been much better if the plot was slowed down, altered, split into two parts, and have the duration of his redemption last for more than just twelve hours. Instead of constant rapid and quick sequences to the point where the viewer can't fully grasp at the actions and consequences during the episode, slow down the pace a bit and space out the chaos to where we have calm in between the storm. Have Fluttershy converse with the others and maybe have a scene where Discord can talk about his coldness and love to make lives hell. Maybe have him create some chaos, but then think otherwise and keep the magic chaotic but fun. He can still have his moments, but he will feel warmer to the others and vice-versa. The development of Discord's friendship with Fluttershy would feel more natural and not as compacted as a tall man squeezing inside a Volkswagen Beetle.
     
    That said, there were numerous great things that still made this episode strong. With great characterization, the episode flowed from one moment to another, and there was plenty of foreshadowing that and Fluttershy was the best candidate to penetrate Discord's stone-cold heart. He is much more relaxed and will no longer be transformed into a stone statue anymore, but he will likely remain the Spirit of Chaos that will hopefully drive everyone crazy and create some great chemistry with the other characters. The pace was abnormally quick, but it didn't deter what was an extremely exciting episode that hopefully takes advantage of Discord's great potential as an anti-hero and character altogether.
     

     
    Source: S03:E10 - Keep Calm and Flutter On
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