I study animation, so we were also teached about how differents shows works. Depending the public they want to direct the show, is the way this works.
Steven Universe have merch, I know. Comics, clothes and some variety of things, but this is mostly made by CN itself due the popularity of the show. It is not a show made only for sell merch. You cant compare the inmense quantity of things Hasbro release of MLP with the little amount of SU merch.
Korra, for example, already do that big step with their finale! It was really awesome to see if I can say, and every year we have more games and shows that are more open, but mostly for teens sadly.
Idk, I think we start to go out of topic here, sorry.
Edit: I come back years later to fix my english, lol. Still broken, but better.