So far the advertising for the mlp movie has been good. Mlp is all over the place right now, I even see see mlp toys at the gas station, the dollar store, and walmart. The teaser was playing in theaters too. It is a smart way to advertise a movie, early on release a teaser that doesn't show anything so everyone is aware the movie is coming. Then wait a month or two then release a full trailer and get the hype going like crazy. Its better if they release the trailer later on so the hype doesn't start dying out or anything. I hope this what they are doing with the advertising, hopefully the full trailer aint cringey or anything.