Back in mid-2011, I was linked to a series on youtube that was just a reading of various posts on TVTropes forums. I ended up watching through/listening to most of them while playing games and they had a few on cloppers. They made me laugh and it went to the back of my mind not knowing about mlp or the rabid fanbase at the time. A few weeks later, I saw a pony somewhere on the internet and a reference to bronies and after searching found out about the show.
Again, I put it to the back of my mind and all but forgot about it until a week or so later. Going to bed, I turned on the TV to watch something to help me fall asleep. While looking at the guide from my cable provider, I noticed MLP:FiM coming on. I turned it on curious as to what drew so many people into it. After watching Fall Weather Friends, I hadn't dismissed it because they were able to write a story that didn't fit the typical little girls cartoon. I watched the next episode, Suited for Success, and instantly fell in love with the show and enjoyed the message they portrayed in that episode.
I set my computer to download the entire first season and after sleeping, marathoned the entire season in 1 sitting. Looking up info on the show wanting more, I was treated to info that season 2 was set to air in about a month. I went on a spree of eating up all of the most popular/infamous fanfiction that the fandom had to offer at the time waiting for season 2.