I was buying a Rarity plush from the mall and the dude there was like, "Oh, Twilight Sparkle! She has been a very popular choice lately!" It took a lot of willpower for me to not say, "Omg it's Rarity not Twilight HOW DARE YOU."
Well, he was working at a store that purely had MLP, hello kitty, and other cutesy stuff like that! So it is expected that I would be buying that kind of stuff, haha.