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Real life pony brands and stars? Can it work?


ManaMinori

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Say, if Hasbro decided to contract real life fashion designers, to get them to do real life "carousel boutique"/ "Rarity For You"/ "Hoity Toity" brand name clothing for the general public, or actual Coloratura or Sapphire Shores concerts, using holograms? Could you guys see such things pulled from the series, working out as real brands, or pop artists in real life?

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Say, if Hasbro decided to contract real life fashion designers, to get them to do real life "carousel boutique"/ "Rarity For You"/ "Hoity Toity" brand name clothing for the general public, or actual Coloratura or Sapphire Shores concerts, using holograms? Could you guys see such things pulled from the series, working out as real brands, or pop artists in real life?

Absolutely it could work! This is a great idea! They already did this in Japan with vocaloid, and they all became huge stars even though none of them are real people! If they did it with ponies, and hired some more musical artists to supplement Ingram, this could be a huge success! I would definitely go to a pony concert! OMG it makes me excited thinking about it. I mean it would be a risk but I think it would be successful. 

 

 

No. The fandom is way to small in order for that to work.

It's already worked before just by creating quality content with no existing fandom. Also this fandom isn't small, its practically mainstream! But assuming it was small it would help increase the fandom right? here ill link a vocaloid video :P

 

https://www.youtube.com/watch?v=gW2u1UQMut0

Edited by trademark2

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the clothing lines, though, could work, so long as they're geared to everyone

Perhaps, but I don't really see anyone but bronies buying mlp branded clothes.

 

It's already worked before just by creating quality content with no existing fandom.

Well, the thing is that vocaloid wasn't linked to one specific franchise.

 

Alot of potential fans would just not listen to the music because they're not a fan of mlp. It doesn't really matter what the qulity of the music is when nobody wants to listen to this.

 

Another problem is the fact that mlp is geared towards little girls, wich means that the music and brands would also ne geared towards little girls. This would turn of even more potential fans.

 

Also this fandom isn't small, its practically mainstream!

Never said that this fandom was small. I just said that it's to small for something like this.

 

Also we're far from mainstream.

But assuming it was small it would help increase the fandom right?

Not by any huge ammount as non bronies wouldn't have any reason for going to the concerts nor buying the clothes.
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Well, the thing is that vocaloid wasn't linked to one specific franchise.

 

Alot of potential fans would just not listen to the music because they're not a fan of mlp. It doesn't really matter what the qulity of the music is when nobody wants to listen to this.

 

Another problem is the fact that mlp is geared towards little girls, wich means that the music and brands would also ne geared towards little girls. This would turn of even more potential fans.

 

 

But how do you think the fandom came about in the first place? Of course there are some people who won't, they are the brony haters, but there are a lot more who will! And vocaloid is a specific franchise in and of itself, if anything it's a more targeted franchise than mlp, because they are ONLY doing that with it, while MLP has appeal in other areas. The only difference is, as you say, that they would be ponies instead of people. But just because they are pones they would get a lot of fans i think, because for some reason everyone seems to love ponies. I was going to say girls love ponies but... all of us love ponies too soo...!

Edited by trademark2

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Maybe it's because I would be more interested in a holographic pony concert than a clothing line, but I think the concert idea is better. Who is with me. I think everyone would travel a long ways to go to a holographic pony concert. A holographic concert of anything would be cool, and in america they would have first to market advantage as far as I know

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They wouldn't, because not everyone likes MLP. 

This arguement is really frusting to me because to me it does not make sense. How many people liked MLP before season 1? How many people liked vocaloid before the first vocaloid concert? How many people liked harry potter before the first harry potter book. Of course noone right now is a fan of holographic pony concerts... there aren't any. But if there were, then people would go to one though for novelty. Don't get me wrong, I love the clothing line idea, but to me it would be wierder to buy clothes based off the show than to go to a holographic pony concert. 

Edited by trademark2

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But how do you think the fandom came about in the first place?
 People ironically watching a show for little girls and developing a kind of stockholm syndrome.

 

 

 

Of course there are some people who won't, they are the brony haters, but there are a lot more who will!
 There's also those who don't like the show or people who have no intrest in it. I highly doubt that those people would have any intrest in going to a mlp concert. 

 

Also  No,the only ones who would watch it is fans of the show. And not all of the fans of the show will go to a mlp concert.

 

And vocaloid is a specific franchise in and of itself,
My point was that it created a entirely new franchise and thus didn't lose pontetial fans before it was created.

 

 

 

But just because they are pones they would get a lot of fans i think,
They would also lose even more fans. Edited by Gestum
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This arguement is really frusting to me because to me it does not make sense.

How does it not make any sense? Some people don't like my little pony, and it's reasonable to assume said people won't watch an my little pony concert. And it's more than reasonable to assume that those people won't travel a long way to watch said concert.  

Edited by Yamet
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How does it not make any sense? Some people don't like my little pony, and it's reasonable to assume said people won't watch an my little pony concert. And it's more than reasonable to assume that those people won't travel a long way to watch said concert.  

Well I kind of said in my post guys. You assume that since people don't like My Little Pony, they wouldn't go to a pony concert, but this is false because people that didn't like My Little Pony got involved in the pony fandom in the first place.

 

People involved in the fandom got involved cause of stockholm syndrome? I feel like I am getting trolled right now :P. No hard feelings though, I like discussing things with you :D

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Well I kind of said in my post guys.

Yes, after you edited it. And I missed that you edited it because I was busy replying to it.

 

 You assume that since people don't like My Little Pony, they wouldn't go to a pony concert, but this is false because people that didn't like My Little Pony got involved in the pony fandom in the first place. 

So what you're trying to tell me is that this fandom is full of people who don't like my little pony? Now that's something that doesn't make any kind of sense. 

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Yea my bad, I always do a few edits after I post because the way my brain works I suddenly get a feeling "OH i should have said this instead!" But anyways... 

 

no no no, although I have met some antibrony converts! My point is that a holographic pony concert would get a strong draw from neutral people if they advertised it a lot and had a good venue. This is probably purely theoretical of course, but it's just so outrageous that people would want to see it I think, and from that it could grow it's popularity. and of course all the bronies would REALLY want to see it. 

 

We weren't into mlp, but now we are, that was my point. Do you see what I mean? 

Edited by trademark2

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Well I kind of said in my post guys. You assume that since people don't like My Little Pony, they wouldn't go to a pony concert, but this is false because people that didn't like My Little Pony got involved in the pony fandom in the first place.

 

So let's say you disliked Barbie. Or Shopkins, or Thundercats or Hungry Hungry Hippos or whatever. So they decide to do a Hungry Hungry Hippos dance palooza, of Shopkins on ice, or a Barbie holographic rock concert or something of the sort. You mean to tell me, that suddenly this franchise that you don't like will do this event that will make you grab your coat and jacket and go "Holy crap! Hungry Hungry Hippos on ice! What a brilliant idea! I am so there!"?

 

The point is, sure a lot of fans will go to a MLP concert if they are able... we do plenty of conventions and festivals per year so I don't think that would be a stretch... in fact i could see them ADDING something like that to a convention. But just as VERY FEW non-fans go to the conventions, that same rule would apply to any concerts such as this one you are describing. This is not an MLP thing though, it is just a franchise in general thing. Non-fans usually don't go to events featuring the things they are not a fan of. At least I don't... I can't speak for anyone else.

 

As for the clothing, sure. Women's and kids clothing is always changing and there would be a market for it I would imagine, especially if marketed correctly..

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The clothing line could work if it were mostly geared towards children with MAYBE a small part of it geared towards the fandom. The concert thing wouldn't. 

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So let's say you disliked Barbie. Or Shopkins, or Thundercats or Hungry Hungry Hippos or whatever. So they decide to do a Hungry Hungry Hippos dance palooza, of Shopkins on ice, or a Barbie holographic rock concert or something of the sort. You mean to tell me, that suddenly this franchise that you don't like will do this event that will make you grab your coat and jacket and go "Holy crap! Hungry Hungry Hippos on ice! What a brilliant idea! I am so there!"?

 

The point is, sure a lot of fans will go to a MLP concert if they are able... we do plenty of conventions and festivals per year so I don't think that would be a stretch... in fact i could see them ADDING something like that to a convention. But just as VERY FEW non-fans go to the conventions, that same rule would apply to any concerts such as this one you are describing. This is not an MLP thing though, it is just a franchise in general thing. Non-fans usually don't go to events featuring the things they are not a fan of. At least I don't... I can't speak for anyone else.

 

As for the clothing, sure. Women's and kids clothing is always changing and there would be a market for it I would imagine, especially if marketed correctly..

Well a couple things here, first i think this is somewhat of a false comparison. These all have no appeal outside the target demographic, and the appeal they do have is all less than mlp. More importantly, all of those examples are much more specific as well. Hungry hungry hippos is a specific board game. Barbie is a specific person. Thundercats actually might be a success. But of course nobody would go to a concert based on something like barbie or a board game, because its too clearly defined. Especially if they actively disliked it. But a more genral subject would not be so stigmatized. Ponies are popular animals.

 

You guys are thinking too much in binary terms. Fan = go, not fan != go. The first part of that equation is true, but the second part is not. You're discounting two things, perpinquity, and curiosity. People arent curious about barbie, or hungy hungry hippos. But you can bet that people are curious about bronies, which leads in turn to curiosity in the show. That curiosity, which is caused by franchises purpinquity, could be played upon in advertisements, and would ensure a large draw from neutral people for this particular proposition.

Edited by trademark2

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But you can bet that people are curious about bronies, which leads in turn to curiosity in the show. 

People aren't really that curious about bronies anymore. But then again, it wasn't like the majority even cared about us in the first place but still. 

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Well a couple things here, first i think this is somewhat of a false comparison. These all have no appeal outside the target demographic, and the appeal they do have is all less than mlp. More importantly, all of those examples are much more specific as well. Hungry hungry hippos is a specific board game. Barbie is a specific person. Thundercats actually might be a success. But of course nobody would go to a concert based on something like barbie or a board game, because its too clearly defined. Especially if they actively disliked it. But a more genral subject would not be so stigmatized. Ponies are popular animals. You guys are thinking too much in binary terms. Fan = go, not fan != go. The first part of that equation is true, but the second part is not. You're discounting two things, perpinquity, and curiosity. People arent curious about barbie, or hungy hungry hippos. But you can bet that people are curious about bronies, which leads in turn to curiosity in the show. That curiosity, which is caused by franchises purpinquity, could be played upon in advertisements, and would ensure a large draw from neutral people for this particular proposition.

 

 

No.

 

 

MLP is a franchise like all of them. It is 100% true comparison. This is very much comparing apples with apples. MLP is not just "ponies".. is a brand name.... that is why it has "My Little" in front of it and a "by Hasbro" after it. We are not watching animal planet and a documentary on the pony and their assorted breeds, we are discussing specific well know toy franchises. It has its own appeal just like all of those others, and it varies across the markets. Barbie is far more well known as a brand name and a franchise, and Shopkins probably kicked its ass in toy sales this past year. No one would go to any attraction for MLP just because it has Ponies in it any more than they would go to a concert for Shopkins just because it reminded them they need to buy groceries.

 

Where did you get your curiosity ideas from... how do you know what will and will not invoke curiosity? Why might make you curious might make 95% of other viewers change the channel. And even if we were curious, that does not equal "let's go to a singing pony concert!". It would vary from person to person, but in the end it will mostly be the fans of the property that would be the most interested. It is possible you might get a couple of "curious" people to check it out, but let's be serious... anyone curious about MLP has already checked it out.

  • The cartoon has been on for 6 seasons
  • It has had a comic for a couple years
  • It has a very successful toyline with a lot of cross merchandising with everything from bedsheets to bath soap
  • It has released a couple of music collections
  • There is a ton of fan made videos, stories, art and other assorted things
  • You can't do a google search on almost any topic without hitting images and seeing some pony image popping up in the results somewhere usually.

All of that means, if you have not explored it by now, you don't want to at this time. If you don't know what it is, it means you either are not active online or are living in a cave possibly. Thus that pretty much kills your whole curious argument. The "curious" will check out the cartoon way before taking a possibly state wide journey to see any sort of concert. And after they have checked out the cartoon, they will no longer be "curious".. they will either like the show or not like it, and take that information and pursue it further (fans), drop it  (uninterested) or take a stance against it (anti-bronies). Whatever they become, they are no longer curious, and have no reason to go to this sort of production out of curiosity.

 

I am not saying a concert would be a failure, quite the contrary... if it were done correctly and played at the correct time and place, namely a pony convention for starters, then I could see it being a big hit... given time, who knows.. maybe it could branch out into its own thing if it became popular enough and the demand could be proven... but it would still have to start aimed at those whom would be truly interested... which is the existing fans of the franchise.

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I am not saying a concert would be a failure, quite the contrary... if it were done correctly and played at the correct time and place, namely a pony convention for starters, then I could see it being a big hit... given time, who knows.. maybe it could branch out into its own thing if it became popular enough and the demand could be proven... but it would still have to start aimed at those whom would be truly interested... which is the existing fans of the franchise.

Yea, of course it should start near a pony convention. I would schedule it... not AT a pony con, but at a concurrent time, and nearby, and advertise it in general. 

 

 

Barbie is a person, and hungry hungry hippos is a board game. Those aren't franchises. I mean you can argue with barbie, but the fact is it's still a person. Also barbie is in no way as well known as mlp, maybe in 1999 but not anymore.  The one franchise you gave was thundercats, and an animated thundercats concert sounds REALLY cool. That might be a little old though, not sure. It really boggles my mind how people are bronies and don't understand that the show has the potential to appeal broadly. It's an anachronism. Of course the show has the potential to appeal broadly. It has much more potential to appeal than barbie or hungry hungry hippos, and one of the reasons for that is because it's based on ponies. Being based on ponies does help it's appeal. 

 

The curiosity thing is a logical construct that's virtually unassailable. If you go to the welcoming plaza and read why people are still joining the fandom, even now, it's because seeing pony things in other videos, and being curious about them. But the thing is not everyone is going to come join a forum, they might just have latent curiosity that they don't even realize until they see something and it makes them finally think about it. This is the purpinquity factor. "oh i saw a pony, scroll on by and ignore it", "oh another pony, ignore it again" "oh another pony... why?" the reaction to the curiosity is diffused. The fandoms prime was a few years ago(I think its on an upward trend again now though), so it's still fresh in peoples minds. This isn't something thats gotten old or stale. Heck even i just joined the fandom a couple months ago.  If everyone that was going to check it out had checked it out, we wouldn't have any new users on the forum even, and of course, not everyone that checks it out and likes it will come on a forum or even actively support it immediately. But if a concert is happening next to them... 

 

the "curious" will check out the cartoon way before taking a possibly state wide journey to see any sort of concert

 

 

Obviously neutral people aren't going to travel long distances to see a pony concert, that is why you have it in a city in the first place! You don't need people to travel long distances, you just need to attract people in the city at first, like any starting band. AND you have a situation where the first concert would be a guaranteed success by having it near a ponycon. It would probably generate news because it's such a new, crazy idea in America, which would lead even more people to be curious and more neutrals to come to the next one, and so on. It could very easily become a huge hit. 

 

Even though it would be a huge hit though, its still probably too risky for hasbro, which is moderately conservative in it's actions. But this could be a thing

Edited by trademark2

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~Snip~

 

Barbie is most certainly a franchise... one of the largest in the world. Did you know Barbie still leads girl toy sales to this day? Did you know that Barbie is Mattel's #1 toyline. Did you know Mattel is the #1 toy maker in terms of revenue in the world currently? The last numbers I saw put them as making 2 Billion more than their next biggest competitor.. Lego. Hasbro comes in at #3, with Nerf being their biggest toyline. You don't have to be able to do math to do some generic addition. Barbie utterly eclipses MLP in terms of popularity... and that is without a big cartoon show and a lot of what MLP has now. I can promise you even the people who are not on the internet and who live in those caves I mentioned know who and what Barbie is.

 

No HHH is not exactly a franchise, it is more a part of a franchise (being Hasbro games), but so what? It has the ability to garner just as much attention as anything MLP could do. Fun fact, HHH has a movie in the works... which is actually why I originally chose it, not because it was a game. Extra fun conjecture, depending on what kind of movie and how it does, who is to say it won't become their next big runaway hit that dominates the toy aisles in the next couple years? To be fair I don't see this happening, but then again who would have believed MLP would be where it is today all things considered?

 

What are you even going on about? Of course the show has the potential to appeal broadly... when did anyone here ever say or even insinuate otherwise? If the show did not appeal broadly, we would not be having this discussion now under the terms we currently are. What does any of that have to do with holding a concert for people? key word: "People"... not bronies. Anything pony has the potential to appeal to bronies, it is the nature of the beast... not so with the general public. How does being based on ponies do squat for its appeal? I mean for some people they are cute, but so are baby bunnies, foxes playing peekaboo or otters when taking a nap, that is not enough to build a franchise on.

 

Did you read what I wrote? I never once said no one else would ever join the fandom or this is as big as it will get. I said anyone who was curious about the show has already checked it out... which they have. If they are not curious, they won't check it out.. it kind of goes without saying. That does not mean they won't at some future point... I repeat for the sake of making this crystal clear:

 

If you are CURIOUS about the cartoon or the fandom, you will explore it.. that is what curiosity makes you do. If I see a blurb about a film, cartoon, game or whatever that makes me curious... I google it and do some reading... which I think just about everyone here does/has done at some point or another. Lots of people have heard of MLP, that in no way makes them curious. I have heard of lots of shows and cartoons that I have no interest in reading up on or watching... if I am missing out on something amazing, well my loss. Also, just because they are not interested now, that does not prevent something from happening to later ignite that curiosity or change their viewpoint. There are a ton of members here who heard of the show and it took them in some cases years to have something happen to get them interested in the show. The show will most likely ALWAYS be finding new fans, even long after it is gone. Old 60's, 70's and 80's cartoons are STILL finding new fans today.. that is how many of those shows get reboots... from later generations discovering them and getting interest restarted.

 

Also I think you are referring to propinquity? And that has nothing to do with people looking at ponies or any pony related media and becoming "curious".. unless it is being used under the propinquity effect, which if it is, is best left alone since that leads the discussion into a very unpleasant direction. What you are referring to is curiosity formed through recognition... which is how several people do discover many things.

 

Where the concert is held is irrelevant. If they are holding a free Justin Bieber concert down the road from me I am still not going to go. MLP is not different.. if you are not interested... you ARE NOT interested. i can not make that any clearer... to suggest people who are not interested are going to go just because is folly. That goes with bands just as much as something like this.. a new metal band starting up is not going to attract people who don't like metal. I do agree with the fact it can become bigger and bigger though.. if done properly. You run it at conventions, there are already a ton of bronies there, so you have an easy audience... you do this as often as possible, this builds a reputation and gets the word out... eventually you do either a show in a very large city without the convention or a small tour... if done right, by now large amounts of the fandom know what it is and what to expect, you still won't gain many neutrals unless they attend with someone who is a fan... that is just the nature of it. People don't go to things they have no interest in... and as i outlined before... the curious will check out the show first and gain an interest through that long before attending any sort of event like this.

 

Yes, Hasbro is conservative, but not in this regard... this is more of a fan thing that Hasbro. All it would take is a company or group of fans getting permission and some of the copyright issues squared away. Just like conventions it would take people with the drive and connections to want to make something like this happen and to convince others to join in and back them. Hasbro would be on board with anything that would increase profits, put their property in a good light or be seen as fantastic advertising for them. 

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