PonyEcho

…even jail time.

If you want to complain to Hasbro, do so in one of those petitions (and they have shown to occasionally work as of late; whether it'll work in this case is unknown). If not, write a personal, well-written letter (with your handwritten signature) to the higher-up executives; make sure that letter is be both critical and professional.

@khaine: they could leak it, but U.S. copyright and trademark laws are among the strictest in the entire world. Cease and desist letters are something to review very carefully. Ignoring it by continuing to work on it and/or releasing it could lead to the company requesting a court to write a cease and desist ORDER to stop further operations or face charges.

Mane6 did the right thing by stopping productions until this issue can be resolved.

It's unfortunate (and the bronies have every right to be mad. What Hasbro did was cowardly and dickish, when it would've been best to stop working on it when it was early in development); but these things happen.