Ahh, Frozen. The tale of how a girl named Elsa with magical ice powers isolates herself from her sister Anna, who ventures to get her back with the help of the iceman Kristoff, his reindeer Sven and the ever wacky Olaf. Sometimes, it bewilders me how popular the movie has become, to the point where it has reached the status of a franchise. It is that exact popularity which serves as the reason why I detest this movie and everything about it, everything except its message of course.

Now don't get me wrong. Were this movie a lot more subtle and a whole lot less in-your-face, I might've been able to respect its presence. Unfortunately, things didn't work out that way, and now I wonder when this will end. The films, the franchise, the frenzy among girls to buy Elsa and Anna dresses. Heck, even the naming of newborns after the characters themselves! And now, with a short being shown before the Cinderella remake and a sequel on the way, I wonder how I will survive this. How I will be able to put up with Frozen being constantly shoved in my face at every corner. Why am I writing this rant? Well, it's quite simple. On St. Patrick's Day, my hometown of Ballincollig held a contest to see how many Elsas they could fit into one place. The record was set at 771. Posters for the event were put up everywhere, and even a local barbershop had a mural painted on its windows dedicated to the event. Wondering for the life of me how Frozen had anything to do with St Patrick's Day, I decided enough was enough and that I needed to blow off some steam on this matter. Obviously, I had to go and march in the parade in Cork City, but knowing that coming back there to get a Shamrock Shake, I'd probably run into an Elsa at every corner was a nightmare for me.

Anyway, I have had quite enough of this Frozen mania. I hope it blows over before the sequel is released and I pray to God for the souls of the next generation who will no doubt be inundated with songs from maybe the next three or four sequels, merchandise that will fill their kid's rooms to the rafters and a general takeover of internet culture by Frozen. Suddenly I know how an anti-brony feels, and by God, it's not a good thing in the slightest.