Producers, head of the video game department, early bookers of the tag and women's divisions. Cody was the public relations face. Some teams have player coaches. AEW had player promoters.
And hey, this is the first in ring segment Tony has been in since AEW started. He didn't even cut a promo. This is less Cornette or Bischoff and more Jack Tunney and Jim Crockett Sr.