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How much hype will Hasbro put into the movie?


ManaMinori

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Will we be seeing trailers on all the local channels, as well as providers? Will it get a red carpet debut, and celeb turnout? Will merch be prominent in store aisles, like Trolls is, right now? How much hype from Hasbro/DHX do you think they'll put into this movie release?


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I don't really know right now.

FIM has been making Hasbro a good amount of profit, so they are banking on the movie to make a good amount as well.

We don't know a lot about the film yet, so it's hard to tell.


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Considering how their hype surrounding Jem & the Holograms failed miserably, they can only go up from here when it comes to hyping up the MLP movie next year. I'd say those conventions such as SDCC would be a great place to showcase some footage and perhaps provide some additional details we don't yet know about. The biggest challenge is the fact that the movie will be released alongside some pretty heavy-hitting movie sequels.


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Hasbro's not got a very good track record when it come to hype. Like a lot of things, they rely very heavily on their distribution partners to provide all that. So we'll probably have to see what *Lionsgate* is going to do with it. The media tie-ins (cards, toys, books, comics, etc.) are scheduled to start showing up in August I believe.


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