I'm surprised with how it was Hasbro that pushed for more fandom shoutouts when DHX initially wanted to do a few. I think it shows either Hasbro cares more about the fandom than we think or they know this would tie in more loyalty brand from Bronies doing this. Perhaps both.
It's like i always say. Yes, Hasbro sometimes dosen't make the best decisions. But they never intend to destroy this fandom, like some people like to believe.