True, and I've got worse news, the recent leaks showed that combined with marketing and budget the movie cost $50,000,000...and they had chart estimates that it would make over $100,000,000 WW. Its no wonder their going with a CGI prequel in 2020 for gen 5.
Sad thing is according to the emails...they will release the movie via Paramount.. Oh and Discovery Kids contact expires in 2021, it could be that Hasbro is aiming to release Gen 5 on Nickelodeon, which will allow the higher rating (TV-Y7)
If only MLP: FIM was on their instead of Discovery kids, they could have done more mature lessons and character development and had better marking for the movie.
But I'm rambling..