Pony merchandise shrinking?

[Unlikeable Pony 2,698]

Does anyone seem to notice a trend of shrinking shelve space for MLP brand products? Shopping at the local toy stores, the shelve space designated for MLP products seems vastly smaller than it was a year ago, and significantly smaller than it was 2 years ago.

Last christmas for example there were giant Playset displays set up all over the area for both EQG and Twilight's castle, and the year before that for alicorn twilight toys. But this year there's barely a tiny portion of the aisles designated for MLP compared to a full aisle 2 years ago.

 

Add on to that the dissapearing MLP section in trendy stores like spencers or hot topic, and the lack of any real big merchandise "push" this year compared to the last two seasons (There was a definite theme and idea they were trying to sell toys of while this year is just random disjointed toys), and it seems like both the stores and hasbro have less faith in pushing MLP.




Is this trend the same in other bronies areas?

[1111 1,284]

Id guess for toys'r'us stores where they sell to there primary demographic there's just no toys coming out, and mlp might not be that hot right now. For other places like hot topic the brony trend is shrinking kinda for them to care we're not that trendy any more, or now.

[Malinter 3,064]

Being in the UK i can't comment on this. MLP Merch here is a very small niche thing anyway so no real change from what I've seen.