What do You think this "total brand evolution." will be?

[PetalwingFIM 128]

This is official. (pic and edit by me.)

[Rafa Stary 3,284]

It's really hard to tell, but I believe they simply meant that their goal is making the IP more mainstream, make more games based on it, make the shows more popular, marketing in all kinds of platforms, more merchandise variety, things like that. In other parts of the text, they put a strong emphasis on selling products of the brand to all audiences, and they also say "reigniting the brand's pop icon", "pop culture" etc, so I believe they want to make MLP "relevant again" like it was 11 years ago, with things like the products and theme parks in China being the start for that.

But plans can change or be cancelled, in the same text they say that in 2025 they would give a strong focus to G1 (or "Retro MLP" as how they referr to it) in merchandise, and I'm still not seeing that happening. We already saw a image similar to that before in 2023 saying that G5 / Tell your Tale would continue in 2025, and we know what actually happened in the end. But we're still just entering February, so let's wait.

Also, I think someone may want to read the text without the red circle, so here it is:

Spoiler

 

[ZiggWheelsManning 10,747]

There's mention of products and fashion, but nothing about animation stuff.