I think make-up itself is a bit silly, in terms of like attempting to physicaly attract the opposite sex. Women usually wear make-up to either express themselves artistically, or becuase they're trying to make themselves appear more attractive by covering up percieved imperfections, or maybe they want to highlight certain features that they think are valuable and worth highlighting. Whether or not this is practically effective when trying to attract men has yet to be proven, and some small studies seem to suggest that men tend to prefer women without make-up, and that women tend to assume that men will prefer more make-up, which means that a flase sense of "natural beauty" is being fed to them, probably through aggressive marketing. Like I guess my point is that men and women have been attracted to eachother for like, 200,000 years, and make-up has only been apart of a very tiny percentage of these years, it's clearly not very important deciding factor for the vast majority of men from a very realistic and biological standpoint. Although I mean, if you're covered in zits, or you're an ugly mofo, probably wanna cover that up. I think if make-up is being used for self-expression, or a particular look (Like Goth I guess), then that's a bit different, the purpose is more nebulous, and I personally think the intention is more towards the spectrum of "artsy" which I totally support. I dunno, I'm just rambling.
As for me I wouldn't consider make-up benificial pratically in my everyday life, maybe if there's an event like Halloween, or I'm messin around with friends at a party, but nah, face paint aint my game.