Hasbro's Officially selling to all demographics now

[Steve Piranha 29,419]

 

EDIT:

Actually wasn't MLP originally supposed to be aimed at both girls and boys? Or did I make that up?

well, yes, the original My Pretty Pony was gender neutral, there's nothing too girly with a palomino pony toy. I think that changed when Hasbro decided to add some colors and stuff.

I think it's a good sign for Hasbro to expand in attracting different demographics in MLP, that might mean the number of male consumers in cartoon horses increased

[PittyPaws 118]

We've known for a long time that bronies and pegasisters come in all shapes and sizes so why not? 

The stories in the series and the comic books have been good enough to not just be a thing for little girls 

so toys aimed at both genders seems like a pretty good idea. 

 

Besides that "Gaurdians of Harmony" line looks pretty awesome. 

[Trixie Heartstrings 434]

I think this is a step in the right direction. Unfortunately they didn't include any males in any section other than kids, but I think it's a good start. First Target decides to stop labeling toys by gender, and now Hasbro is marketing MLP as more than "little girls toys". I do wish that they would have more than a token male, but here's to hoping they'll change this with future advertisements.

[Eloquence 2,076]

That image is absolutely magnificent! I think that showing both boys and girls playing with pony toys was an excellent choice, as little kids are especially vulnerable to gender normativity. I also love the inclusion of several people of color, including that fabulous Twilight cosplayer (does anyone think that might be a nod to the popularity of black human Twilight?)

 

And to address something else I noticed...

 

Putting an adult man on the ad might have been nice, but it's just not all that necessary. Men (especially straight white men) aren't a vulnerable demographic, in fact more advertising is geared specifically towards them than any other group. Male bronies already get so much attention that most people are under the misguided impression that "brony" is a term meant to refer only to men rather than people in general. While negative stereotypes need to be addressed about specifically male bronies, none of those stereotypes can be so much as scratched until people come to understand that all genders are part of the My Little Pony fandom, and that starts with advertising that shows adult women. Not only that, but I can't think of a single fandom that's treated better by the people making its source content than this one, and that includes men.

 

The spotlight should go to people who need it more, the people who get it less. To say otherwise would be a selfish way to think.

[PinkiePie97 913]

I'm surprised they didn't do this sooner. Hope this keeps up!

Actually wasn't MLP originally supposed to be aimed at both girls and boys? Or did I make that up?

Bonnie Zacherle wanted MLP to be for both boys and girls, but I guess Hasbro had other ideas.

[cider float 2,537]

There's like 5 topics on this now.

[CT-1138 3,182]

So Millennials aren't adults, then?

Millennials are often considered to be in the '90s, to post 2000s age group, so a great many of them are either currently teenagers or young adults and not 25 years or older. 

[FizzyGreen 909]

This must not.
By the way, i see, that the "Adult" one is from a convention. She has something around her neck.
 
I dunno...
i mean it's still pink and its still horses uh...
I believe it is still for girls...
 

Millennials are often considered to be in the '90s, to post 2000s age group, so a great many of them are either currently teenagers or young adults and not 25 years or older.

 ...

I am born 1999

So am i... a milliennial then? ಠ_ಠ

Edited September 25, 2016 by FizzyGreen

[CamoFanatic123 13]

This must not.

By the way, i see, that the "Adult" one is from a convention. She has something around her neck.

 

I dunno...

i mean it's still pink and its still horses uh...

I believe it is still for girls...

 

 ...

I am born 1999

So am i... a milliennial then? ಠ_ಠ

I was born in 1999 too lol. Look what I found on Google:

"a person reaching young adulthood around the year 2000; a Generation Yer."

Um, ok then.

[FizzyGreen 909]

I was born in 1999 too lol. Look what I found on Google:

"a person reaching young adulthood around the year 2000; a Generation Yer."

Um, ok then.

Oh. 

Okay... 

 

 

I thought as much.

[badbob001 5]

I think the millennials that Hasbro is referring to are around 25-35 years old AND are now parents. And what is so special about this age range? These adults would have grew up playing with earlier generations of My Little Pony but have most likely lost touch with it, and now the marketing could tap into their nostalgia and encourage them to share a bit of their childhood with their children. My Little Pony was originally marketed toward girls and so now that these girls are mothers, it makes sense that the focus is on women. And these mothers would likely purchase MLP for their daughters than for their sons. As for bronies with kids, then they don't really need any more convincing and their children can fall under the normal Preschool / Boys / Girls demographics.