Why rainbow rocks toys if the movie hasn't come out YET!?

[kkoi 59]

Soooo...rainbow rocks toys are out in stores. I'm not an equestria girls fan or anything, but seriously? Toys already? The movie has NOT come out yet. Come on hasbro. You didn't realese(bad spelling,my bad) equestrian girls until AFTER the movie came out. What do you guys think? Is it a good idea or a bad idea to be selling now?

[PrymeStriker 408]

They likely want to promote the movie with new toys. Besides, this isn't unusual for Hasbro. They release Transformers film toys 3-5 months before the movies hit theaters.

[Jorguil 54]

Are they better or worse then the original figures they made?

[Larkybird~ 734]

Errrr why did you make this topic twice? Did you accidentally hit post thread twice or something?

[kkoi 59]

Yea It said to put tags and then I wanted to put a pic and then it made two.. xD

[Larkybird~ 734]

Ahhh. Makes sense. I was just really confused.

[Andaasonsan 3,205]

Are they better or worse then the original figures they made?

This is making me feel seriously geeky that I even know this, but...

 

From watching video reviews online, the dolls have been increasing in quality because the dolls started out without articulated joints, and also didn't really have feet -just these little balls on the end of their legs that you  attach their boots too.

 

Rainbow Rocks dolls have feet and knees that bend.

[websterhamster 203]

I remember seeing Rainbow Rocks toys back in November last year.

 

They're definitely jumping the gun, I've never seen movie merchandise released that early.

[Rift enchanted 380]

Rainbow rocks was announced like last summer and it's announced to come out after season 4 has ended, which is practically summer.

 

Hasbro just want's people to buy their toys already so that we don't change our minds once we've seen the movie

[Scootalove 10,689]

Hasbro basically promotes the toys and even with the movie not out yet, they will find time to produce toys.

[sasuke 328]

Well... You know Hasbro Hasbro poop.

[NavelColt 22,882]

They promote the toys ahead of time, and they've been showing Rainbow Rocks original shorts for a couple months, now. Nothing strange at all.

[zam1205 3]

Same thing happened with the Crystal Empire toys. Hasbro was selling crystal ponies way before "A Canterlot Wedding"

[StitchandMLPlover 930]

They did the same thing with "Rainbow Power" from the season 4 finale. Not usual for Hasbro and yeah the Rainbow Rocks dolls are much higher quality especially with their clothes. 

[Jamaican Jam 112]

It's basically for promoting Rainbow Rocks and they release them a bit early to help make money.

[Kawaii Besu 28,011]

Why are they releasing the toys WAAY before Rainbow Rocks' release?

Because...

 

[Mantza 29]

Wait what? Toys came out already?    I haven't seen them here in Finland yet. (Please Hasbro, hurry up!)

[Simon 4,557]

The toys promote the movie, and the movie promotes the toys.  Since the movie is going to be in theaters for a much shorter amount of time than the toys will be on shelves, it makes sense for Hasbro to release them first.  That way kids will see the toys in stores, and then go to see the movie because they found out about it through the toys.  And then the people who found out about the movie first will see the movie, like it, and then go buy toys.  If they released the movie first they would lose a whole portion of their marketing for the movie.

[ManaMinori 4,145]

Soooo...rainbow rocks toys are out in stores. I'm not an equestria girls fan or anything, but seriously? Toys already? The movie has NOT come out yet. Come on hasbro. You didn't realese(bad spelling,my bad) equestrian girls until AFTER the movie came out. What do you guys think? Is it a good idea or a bad idea to be selling now?

to amp up the hype, of course. Why would you release something like a movie and throw the products at the peaople afterward, when it's already over? It's all promotional material. makes sense to release it before the big kahuna of whatever you're promoting.

[True Rarity 1,240]

Because Hasbro's being a greedy-gus I really don't know. They're trying to promote the movies, I guess, trying to get people excited about the dolls. Obviously the first movie spoke for itself, though. I don't need to see the dolls to be excited. XD

[RainbowMau 291]

Because competing against Monster High can't wait.

[mlpfiwcat 30]

Of course its a good idea! It will make people exited 4 da movie!

[~*bacon princess*~ 278]

Movie promotion + moneys