About advertising the movie in August?

[heavens-champion 1,905]

Is it really a good idea to advertise the movie in August? It's kinda late.

[Glencoco 15]

Actually the promotion for the film starts in July during friendship day, that means TV spots, Facebook posts, and new trailers.

An actual teaser trailer should come around April or May.

[cmarston1 5,959]

I am hoping what the user above me said on the subject is what is going to happen.

Because if the first teaser/trailer is released that late, than I don't think the movie will do too well at the box office.

Edited March 21, 2017 by cmarston1

[Kivil 1,721]

NO! They should be advertising right now, just cause I said so!

 

But really they should start advertising in early July. Mid July at the latest

[FirePuppy 735]

There's only three animated movies of 2017 left that don't have any trailers: this one, The Star, and Ferdinand. Coco got a teaser trailer just last week, but that movie comes out after MLP: The Movie.

 

Though we should be concerned that The Star and Ferdinand will both be attached to Smurfs the Lost Village and The Boss Baby, respectively, leaving MLP: The Movie with still nothing after April 7.

[Buttonmash1973 1,026]

As I said earlier some trailers are out few weeks before the movie release like 10 Cloverfield Lane was.

[Sly 236]

There is one hope thought: according to my sources, on March 28th-31st there's gonna be the Cinemacon, and Lionsgate is gonna have a proper panel there. Maybe we'll get the trailer there.

[immblueversion 331]

So, we now know we're getting a teaser attached to the new Smurfs movie. That should alleviate fears of getting zero promotion before Friendship Day. At this rate, a full trailer should come this summer.

[Jeric 46,851]

On 3/24/2017 at 6:09 AM, Sly said:

There is one hope thought: according to my sources, on March 28th-31st there's gonna be the Cinemacon, and Lionsgate is gonna have a proper panel there. Maybe we'll get the trailer there.

Yay. I don't get to draw on this experience and knowledge often. They followed tradition established during the ShoWest days and the trailer was  shown to NATO exhibitors in private. Doesn't help us, but part of the purpose of the trade show is to try and get theater owners to increase screen counts.  

Most of the buzz was Marvel, DC, and Star Wars focused (even Aquaman which had basically nothing), but Dunkirk stole most of the buzz. Also some modular projection equipment and new management software. 

Anyway it was there, but not heavily talked about or pushed. 

[Halberd 88]

Assuming that Lionsgate doesn't pull last minute advertising like they did for Blair Witch and Power Rangers, July through September should be the primary months in which they'll be marketing this film.

However, Lionsgate has dropped the ball with marketing before. Not being a doomsayer here. I just know, because they really let me down with Dredd when it was about to be released. People didn't know anything about it.

But this? It should be easier to find a target demographic to market this to. Of course, bronies will go see this no matter who it's marketed toward.

[Ganondorf8 11,316]

The sooner they begin advertising, the more hype and attention will be made towards the movie.