I think its going to be a really crucial expansion for them. Lots of people we're unsatisfied with WoD, they've lost like 5 million subs since it released. WoD had the least amount of content out of any xpac, yet they have the most amount of people on their team as they've ever had. So, my hope is that they're using all those guys to really pull out all the stops with this next one. They need something spectacular to stop hemorrhaging subs.
I don't want WoW to die, but they need to step it up. I mean, I'm going to buy the expansion anyway because I'm far too invested in that world, but I want it to be able to hold me longer than WoD did.