Oh dear, there we have the f*cking Verge again. I didn't forget the ShirtGate fiasco they stirred and the way they (including others) ruined the party for the rest of the satellite mission.
Back on topic; While Nintendo had Linkle, it was nothing but obvious fembait that failed.
I would expect NoA supporting LGBT's, Japanese companies tend to be traditional since they don't want to boot their local audiences, since most of them are traditional too.
Don't forget KoA: Reckoning .