Why is Hasbro hyping up the Royal Wedding episodes so much?

[Zenoctilles 102]

Skimming through EQD yesterday, I was surprised to see that Hasbro is actually planning to publish an actual, full page advertisement in tomorrow's edition of the New York Times in a bid to encourage adults to watch it (because little girls actually read the New York Times).

 

Why is Hasbro hyping this up so much? What can they achieve by advertising a children's show on an adult newspaper? Will people besides adults like us even care?

 

Not sure what Hasbro is trying to do here...

[Finesthour 7,284]

Well, it could influence parents to show their kids the show.

Have you seen the new toy line the royal family is going with?

If they can get the parents on board, and the kids watch it, Hasbro can make a lot of money off it.

[Lady Rarity Pony 4,892]

It's called good advertising and marketing :V

Edited April 14, 2012 by Lady Rarity Pony

[NeverNeverland 1,940]

I'm humoring the thought now of what may happen if the royal wedding doesn't go as planned, so to speak.

[Grtxkkyz 387]

Because that will allow them to make new toys and get MOAR money

[Gingerpotato 889]

Could swing both ways I suppose. One towards helping their show, the other...not so much.

 

On one hand, the hyping up of this event may lead to a lot more people tuning into watch it collectively, some bronies who don't watch the episode on the day may be intrigued by the hype and talk behind this. Not really sure the New York Times is the best place to put an advert for a MLP wedding but each to their own. It could also attract the eyes of others who then tune in/inform their kids of this cartoon.

 

However, most things that are hyped up too massively tend to crash and burn massively. Take Duke Nukem for example. People waited years for that, the hype built up and when it was released it failed abysmally. I really hope it doesn't crash and burn though.

 

Hasbro is trying to market the show massively, trying to get everyone to know when and where it is being shown. It may be bordering on the "Forcing it down others throats" area now but I'd like to see if the hyping of this does affect the views in anyway.

[Ezynell 2,036]

Cuz it gonna be awezomebro!

 

Seriously, why would they not advertise it?

[Cloud_Jumper_189 56]

Maybe to make money? Idk, I'm no businessman.

[Smokescape 58]

Probably because it is the season finale. Why not hype it up? lol

[Jadefire 2,796]

It's advertising. They're trying to attract more people into the demographic, mainly parents who'll have their children watch the show. Plus, pushing the "Royal Princess Wedding" thing will help garner interest in their inevitable "Royal Wedding" toy lines. (After all, young girls tend to love weddings).

 

Sure they're pushing it awfully hard even by season finale standards, but I don't see anything wrong or evil with it.

[Radiance64 7,051]

I think the Hub is finally realizing that MLP is their best show- it seems that they just started hyping their episodes more starting with Hurricane Fluttershy, and they're just taking up to 11 with the royal wedding. I for one, hope all this advertising brings in lots of new bronies.

[Dragonshy 2,305]

I feel it's a little too hyped too... Still want to watch it obviously x3

[Coco Pommel 669]

Because it's the season finale and a two-part special, and because of the huge fanbase, Hasbro is naturally going to advertise the hell out it. It's just business.

 

/thread

Edited April 14, 2012 by The R-Dash 5000

[Jokuc 8,172]

Because the episodes are going to be .. *pause for effect* ..AWESOME!

I mean they have said that they have put down alot of time and work on those episodes!

 

And besides, advertising gives them more viewers and money :3

Which is good!

[Starshine 16,330]

They did this to honor Lauren Faust's last involvement in the show maybe?

[Zenoctilles 102]

I know that MLP is the best rated show on the Hub, and perhaps they may be able to charge advertisers more if a few more people actually end up watching the show. Perhaps I underestimate the revenue that TV advertising still brings in for networks.

[Aureity 3,055]

MLP FiM is a pretty poular show. Heck, a VERY popular show.Why wouldn't Hub hype the season finale?

Edited April 14, 2012 by Aureity

[Mephala 2,633]

Money. And pure awesomepossumness.

[Whiteshade 1,426]

Cashmoney

 

Also who wouldn't want a full page of ponies on the New York Times? Heck, the New York Times should pay Hasbro for the wedding pics

[ΞMorningstar 77]

This wedding is going to get more viewers than the royal wedding for Prince William and Kate Middleton.

[Nightfall 3,950]

Money, money, money... MONEY!

These episodes had better be good...

Oh wait... my parents read the New York Times... /)_- How will they re-act?

[SBaby 660]

Hasbro probably has a new toy lineup, which could possibly mean we're getting new permanent additions to Ponyville.

[Arashi Takamine 121]

I was just gonna say that well...Remember back when Kate Middleton got married...I mean it was even live on Youtube I watched a little bit of it but it was boring and frankly...I'd rather watch Ponies tie the knot.

 

 

EDIT: Plus I recall back a few months ago there was hype because of the Royal Wedding playset, the wedding basics, the CMC Flower Girls sets....And Lyra being a perma-pony as well as DJ Pon-3.

Edited April 15, 2012 by Arashi Takamine

[Twi Rubix 726]

A full Ad on the NY Times? Didn't expect that.

Probably because its the S2 finale, and the show is immensely popular. But hey, more Advertisement, the better!

[DrOphthalmos 497]

Speaking of hyping it up, everypony notice the commercials with Tori Spelling stating she's hosting the wedding?