I think it would have to depend on what western society you're talking about, remember, there were people here in the US before the settlers came over here. This society had what was called "Two-spirits" that took on both female and male roles, these people were highly respected because of that. Sure there was still the whole, "Men hunt while women rear children" thing but there were those that took on both roles. Such as the man that would weave fabric or the woman that would go hunting, though that would depend on what tribe we're talking about here, I'm not as sure about that as I am with just my tribe. Gender roles are very much a societal aspect and can be twisted to one's own content, this is the modern age after all. I don't see the problem with men liking "girly" things nor do I see the problem with a girl taking on a more "manly" role, it's just in said person to be like that.